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Paid Acquisition Engineering · Japan
Businesses running paid acquisition in Japan without platform-specific structure — separate Google and Yahoo Japan Ads strategies, proper attribution, and landing pages built for Japanese users — are losing 40–60% of their budget to avoidable waste. We engineer the full system so every yen of ad spend has a measurable return.
5-day turnaround · Account audit + attribution review · No retainer required
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/ This is for you if
The Japanese SME: You operate a business in Japan — retail, services, education, healthcare, food and beverage — and you're spending on Google Ads but you don't have a structured approach to Yahoo Japan Ads, which reaches a different and often older, higher-purchasing-power demographic. Running Google without Yahoo in Japan means your paid search coverage has a significant gap.
The e-commerce operator: You're selling to Japanese consumers online. Meta Ads on Facebook and Instagram are widely used in Japan for consumer product discovery. Your campaigns generate traffic but conversion rates on landing pages are lower than expected. Copy, design expectations, and trust signals differ significantly between Japanese and international landing pages.
The international business entering Japan: You're expanding into the Japanese market and need a paid acquisition approach that accounts for Japanese search behaviour, platform split between Google and Yahoo, Japanese-language ad copy, and landing page localisation. Running campaigns built for Western markets without adaptation produces poor results in Japan.
The established business seeking better returns: You've been running paid acquisition in Japan for some time. Results are inconsistent. Your current setup lacks proper attribution — you can see clicks, but you can't tell which campaigns produce revenue. You want an account audit before committing to more budget.
/ What's broken
Japan is one of the few major markets where Yahoo Japan Ads (powered by Yahoo Japan / LINE) holds significant paid search market share alongside Google. Businesses running Google-only campaigns are missing a substantial segment of paid search users — particularly those in older age brackets with higher disposable income. A complete Japan paid search strategy covers both platforms.
Yahoo Japan Ads requires a different campaign structure, bidding approach, and creative strategy from Google Ads. Campaigns built by copying a Google Ads structure into Yahoo Japan typically underperform — keyword match types, bid strategies, and ad formats differ between the platforms. Each requires its own account architecture.
Japan-specific tracking issues are common — GA4 configurations that don't account for Japanese browser privacy settings, conversion events that fire incorrectly, and campaign UTMs that break at checkout. Without clean attribution, optimisation decisions are based on incomplete data.
Japanese users have specific expectations for landing pages — higher information density, explicit trust signals (company registration details, physical address, named contact), phone number prominence, and a design aesthetic that differs from Western minimalist conventions. Pages built for Western markets that haven't been adapted for Japan consistently underperform.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Search, Display, Shopping, and Performance Max. We build the account architecture from scratch or restructure what exists — campaign segmentation, match type strategy, 300+ negative keywords, and bid rules that only run when conversion tracking is clean. Every account gets a dedicated keyword map and a weekly ROAS report.
Facebook and Instagram campaigns across three stages: prospecting (cold audiences, interest and lookalike targeting), retargeting (website visitors, video viewers, catalogue shoppers), and retention (customer LTV campaigns). Pixel setup, custom conversions, and creative strategy included. We test ad formats — static, carousel, Reels — and scale what converts.
For B2B businesses in Nepal targeting professionals, companies, or international clients. Sponsored content, message ads, and conversation ads. Audience targeting by job title, industry, company size, and seniority. LinkedIn is the highest cost-per-click platform — we only recommend it when the deal size justifies it.
Feed optimisation, asset group structure, audience signals, and search theme strategy. PMax is Google's highest-reach campaign type, but it produces waste without engineering. We build the asset library, monitor placement reports, and pull back spend from underperforming channels inside the campaign.
One dedicated landing page per major campaign type. Each page has a single goal, a single CTA, and copy matched to the search intent that triggered the ad. We build, A/B test, and iterate. Sending paid traffic to a homepage is a structural error — we fix it at the start.
GA4 + Google Tag Manager, configured so every conversion ties to a campaign, ad group, and keyword. We set up ROAS dashboards showing actual cost vs actual revenue — not impressions, not clicks. Reporting is weekly, not monthly, because monthly is too slow to act on.
/ What changes
/ How it works
We review your existing account structure, attribution setup, conversion tracking, landing pages, and competitor ad activity. If you have no existing account, we audit your competitor landscape and build a starting strategy. You receive a written findings document — what's broken, what's wasting budget, what to fix first.
New campaign architecture built around your actual services and buying stages. Match type strategy, keyword map, 300+ negative keywords from day one, and conversion tracking configured in GTM before any paid traffic runs. We don't launch until attribution is working.
One dedicated landing page per major campaign. Each page is built for a single intent, a single CTA, and tested against your existing pages. Pages are mobile-first — over 70% of paid search traffic in Nepal arrives on mobile.
Daily monitoring for the first two weeks. Bid adjustments, search term reports reviewed every 48 hours, negative keyword additions, and ad copy tests running from week one. We report weekly, not monthly.
Once the account has 30+ conversions in the learning window, we introduce Performance Max, audience-based retargeting, and budget expansion guided by ROAS data — not gut feel. Creative refresh on a 6-week cycle.
5-day turnaround · Account audit + attribution review · No retainer required
Request a Paid Acquisition Audit/ Evidence
The results. Not the claims.
View the full evidence library
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes. Yahoo Japan Ads is a significant paid search platform in Japan and should be managed alongside Google Ads for complete paid search coverage. Yahoo Japan (powered by Yahoo Japan / LINE) reaches a distinct user segment from Google — particularly users in older age groups with higher purchasing power in categories like finance, insurance, healthcare, and travel. We build separate account architectures for each platform, with platform-specific keyword strategy, ad copy, and bid optimisation. Running only Google in Japan means your paid search coverage has a meaningful gap.
We work with accounts from ¥500,000/month upward. For businesses running both Google and Yahoo Japan Ads, a starting budget of ¥1,000,000–¥3,000,000/month across both platforms gives each sufficient data for proper optimisation within 30–45 days. We'll assess whether the budget matches your objectives during the audit.
Flat monthly fee. Percentage billing creates the wrong incentive. Our fee covers both Google and Yahoo Japan Ads management; it doesn't increase when your spend increases.
Google Ads and Yahoo Japan Ads deliver immediate paid placement at the top of search results. SEO builds organic rankings over 3–12 months. In Japan, paid search — across both Google and Yahoo — tends to be the faster route to qualified traffic; SEO compounds over time. We run both verticals.
Google Ads and Yahoo Japan Ads accounts produce usable data within 30 days. Optimised performance typically arrives by month 2–3 once the algorithm has sufficient clean conversion data. We set explicit milestones in the audit report.
Performance Max is Google's campaign type running across Search, Display, YouTube, Gmail, Maps, and Shopping. For Japanese e-commerce, it can be highly effective when the product feed is optimised with Japanese-language titles and attributes. For service businesses, it requires careful audience signal configuration to avoid broad low-intent display spend. We build PMax with Japanese-language asset groups and monitor placements closely.
ROAS and CPA across both Google and Yahoo Japan Ads, reported in a single weekly dashboard. We do not report impressions or CTR as primary metrics. Attribution is verified on both platforms before any spend runs.
Yes. We start with the audit — covering both Google and Yahoo Japan accounts — understand what's been built and what's default, and restructure in stages. The transition typically takes 2–3 weeks with no break in live campaigns on either platform.
Start here
The audit covers your Google Ads and Yahoo Japan Ads account structure, attribution setup on both platforms, conversion tracking, landing page localisation quality, and competitor activity in your Japan sector. You'll receive a written findings document before any retainer is agreed.
5-day turnaround · Account audit + attribution review · No retainer requiredIgnited Nepal
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