01
GA4 view-to-conversion tracking setup for Japan
We audit your GA4 and Google Ads configuration for the Japanese market context. View-through conversion windows are set to reflect realistic Japanese buying timelines for your product category — typically 14–30 days for higher-value purchases. We verify that Google Ads is linked to GA4, that conversion events are correctly imported, and that YouTube viewer audiences are configured from your channel and from GA4 site visitor segments. For JPY-denominated transactions, we verify that conversion values are passing to Google Ads in the correct currency. The setup is documented and delivered as a written report before any campaign runs.
02
Japanese-convention creative strategy
We build a creative strategy grounded in Japanese YouTube advertising conventions. Awareness-stage creative follows Japanese pacing expectations — measured delivery, sufficient length to convey product substance, and visual production aligned to Japanese aesthetic standards. Endorsement and testimonial creative briefs — featuring credible Japanese specialists or recognisable figures in your category — are developed where appropriate. YouTube Shorts creative briefs are produced separately for the short-form audience, with hooks, pacing, and visual language appropriate to Japanese Shorts viewing behaviour.
03
Funnel-stage audience architecture
We build the audience structure for Japan. Custom intent audiences are built from Japanese-language search terms relevant to your category — the actual search queries Japanese buyers use, not English-language terms translated directly. In-market audiences for your product category in the Japanese Google Ads market are layered in at the prospecting stage. Viewer retargeting audiences — 25%, 50%, and 75% view-through segments — are configured for follow-up with consideration and conversion creative. Site visitor audiences from GA4 are imported and segmented by page category for conversion-stage remarketing.
04
YouTube Shorts ads for Japanese youth audiences
We build a distinct Shorts ad strategy for the Japanese 13–34 audience segment. Shorts creative briefs are produced in Japanese, with hooks and formats calibrated to Shorts viewing behaviour — vertical, fast to the point of value, with a visual language that reflects current Japanese Shorts trends rather than repurposed long-form content. Shorts ads run in a separate campaign structure with their own performance metrics, distinct from long-form in-stream campaigns, so their contribution can be measured independently.
05
Endorsement and testimonial creative briefs
Where endorsement-format creative is appropriate for your category, we identify credible Japanese figures — specialists, industry voices, or public figures with relevant audience associations — and produce creative briefs for endorsement-format YouTube ads. We manage the brief, approval process, and paid distribution of endorsement content within the account structure. Testimonial creative from Japanese customers — filmed in Japanese, with substantive product commentary rather than short praise statements — is incorporated into the consideration-stage creative rotation.
