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HOME SERVICES WEBSITE · 住宅サービスWebサイトデザイン
Ignited Nepal builds service-area websites for home service businesses in Japan: cleaning companies, renovation contractors, plumbers, electricians, and air conditioning specialists. We build in Japanese and English, display the company registration and liability insurance information that Japanese customers require, and structure every site around the local service areas you actually cover.
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/ This is for you if
Your business runs on repeat customers and personal referrals. You want a website that new customers can find when they search, that displays your business credentials clearly, and that makes it easy to request a quote. You know Japanese customers check company details before they call, and you want your site to answer those questions upfront.
You specialise in renovations, whether full apartment renovation or kitchen and bathroom refits. Your jobs come from a defined geographic area, typically one or two wards or cities. You need a website that ranks for renovation searches in those areas, shows your past project work clearly, and gives potential clients enough information to feel confident reaching out.
Air conditioning servicing, plumbing, and electrical work in Japan follow predictable seasonal patterns. Your website needs to capture demand during peak periods and generate advance bookings during quieter months. You need a site that ranks consistently, loads correctly on mobile, and handles enquiries through a form or phone call depending on what the customer prefers.
/ What's broken
Japanese customers search for home services in their specific ward, city, or neighbourhood. A site that says you cover Tokyo, or Osaka, or Nagoya is not specific enough. You need pages for the specific areas you operate in, written in the way local customers search.
Japanese customers expect to verify a company's registration number and confirm that the business carries adequate liability insurance before they book a home service. If this information is absent or difficult to find, a significant proportion of visitors will not proceed. This is not a nice-to-have feature. It is a basic trust requirement for this market.
A large share of home service searches in Japan happen on smartphones. If your site is slow to load, your phone number is not prominently placed, or your enquiry form is cumbersome on a small screen, you are losing enquiries to businesses that make the process easier.
In renovation and home services, before-and-after photos and past project galleries are primary conversion factors. A customer deciding between two renovation companies will choose the one whose website shows real work, real results, and real job locations. If your portfolio is not on your website, you are competing blind.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We build dedicated pages for each area you cover, written in Japanese with optional English equivalents. Each page targets the local search terms customers use in that area for your specific service. A cleaning company covering Shibuya, Shinjuku, and Minato gets distinct, properly written pages for each ward, not a generic page that names them all.
We display your company registration number (法人番号 or 登録番号) and liability insurance details clearly on your homepage and service pages, in the format Japanese customers expect. This is a structural requirement that we build in from the start, not an afterthought.
We build a visual service area map or a clearly formatted service area list so customers can confirm in seconds whether you cover their location. This reduces unnecessary enquiries from outside your area and increases confidence from customers inside it.
We design a quote request form that works correctly on mobile, captures the information you need to prepare an estimate, and delivers enquiries to your email or internal system immediately. For renovation clients, we include fields for project type, approximate area size, and preferred timeline.
We build a project gallery structured by service category and, where relevant, by area. Before-and-after photo sets for renovation work, organised job records for cleaning or maintenance businesses. The gallery gives new customers the evidence they need to trust your work.
We ensure your phone number and contact options are prominent on every page at every screen size. For customers who prefer to call rather than fill in a form, the path to contact should be immediate and obvious.
We implement LocalBusiness schema markup, service schema, correct hreflang configuration for bilingual pages, and a site structure that passes authority to your most important service-area pages. Japanese search behaviour has distinct patterns, and we account for them in how we structure and write the content.
We connect Google Analytics 4 and Google Search Console. You see which pages generate traffic and which generate enquiries. Monthly, you have a clear view of where your website is performing and where it is not.
/ What changes
/ How it works
We review your current online presence, your service area coverage, your competitor landscape in your area, and what Japanese customers are searching for in your trade and location. We present findings and a recommended architecture before any build begins.
We map the service-area pages you need, plan the Japanese-language content for each one, design the quote form structure, and confirm how company registration and insurance information will be displayed. You review and approve before we begin writing or building.
We develop the site in Japanese, build all service-area pages, set up the project gallery, implement schema markup and bilingual structure, and connect analytics. Content is written by Japanese-market SEO writers familiar with how home service customers search.
We test the site on Japanese mobile networks and major Japanese browsers, verify all forms and contact paths, confirm analytics is tracking correctly, and launch. We provide documentation in Japanese and English so you can manage the site and add new projects after launch.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyCompany registration and liability insurance details should appear on the homepage, all service pages, and the contact or quote request page. These are the pages where customers are making trust decisions. Placing credentials only in a footer or a single about page is not sufficient for the Japanese market.
Yes. Japanese customers searching for home services typically include a location in their search query. A cleaning company serving Shibuya and Minato needs distinct pages for each ward, each written around the specific search terms used in that area. A single page that mentions both wards will not rank as effectively for either one.
We use hreflang tags to tell Google which version of a page is intended for which language audience. The Japanese and English versions are treated as separate pages for separate audiences, not as duplicates. This prevents the two versions from competing against each other in search results.
In renovation, the gallery is often the primary conversion element on the page. Japanese customers researching renovation contractors compare portfolio work carefully before making contact. A gallery with clear before-and-after photos, project descriptions, and location references significantly increases the likelihood of an enquiry. We build the gallery so you can add new projects yourself after launch.
We write all Japanese-language service-area content using writers familiar with how Japanese customers search for home services. You provide information about your business, services, and service areas. We produce the content, and you review and approve it before it goes live.
New pages typically begin appearing in Google search results within four to ten weeks. Ranking well for competitive local terms in major cities such as Tokyo or Osaka takes longer than ranking in smaller cities or regional areas. We set up analytics tracking from day one so you can monitor progress week by week.
Start here
Most home service businesses operating in Japan have a website that does not reflect the trust standards Japanese customers expect. Company registration information is missing, service areas are not properly mapped, and mobile enquiry paths are clunky. A diagnostic identifies exactly what your website needs to generate consistent enquiries from local search.
Ignited Nepal
Growth engineering · replies within 1 business day
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