PAID REPORTING SYSTEM · 有料広告レポートシステム

Your Japan Paid Ads Data Is Spread Across Platforms That Don't Talk to Each Other

Google Ads, Yahoo Japan Ads, and Meta each produce their own performance reports — and none of them agree with each other, include your CRM data, or account for phone call conversions. We build the reporting system that brings all three platforms into a single dashboard, connects spend to business outcomes, and delivers reports automatically in English or Japanese.

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Google Ads data source · Yahoo Japan Ads data source · Meta data source · GA4 data source · CRM data source · Call tracking data source

This is for you if

Who This Is For

International brands managing paid campaigns in Japan — You are running paid advertising in Japan as part of a broader regional or global paid programme. Your Japan accounts span Google Ads, Yahoo Japan Ads, and Meta — but they are managed separately, reported separately, and never reconciled into a single performance view. You have no reliable way to compare spend efficiency across the three platforms, and your global reporting standards require a consistent dashboard format that the Japan accounts currently cannot produce.

Japan-based businesses running paid search across Google and Yahoo Japan — You spend on paid search across both Google and Yahoo Japan, which is standard practice in the Japanese market. But you receive separate reports from each platform and you have no consolidated view of combined spend, combined lead volume, or how the two platforms interact. You cannot tell which platform is producing better returns for which query type or audience without manually comparing two separate reports.

Growth and marketing teams responsible for paid performance in Japan — You manage paid campaigns across multiple platforms and your reporting process currently involves manual data pulls, spreadsheet work, and time-consuming reconciliation between platforms. You need a system that automates the data aggregation, surfaces the metrics that matter — cost per lead, cost per pipeline opportunity, and channel comparison — and delivers reports on a scheduled cadence to your team and stakeholders.

What's broken

Why paid reporting in Japan is harder to get right

Yahoo Japan Ads data is absent from most reporting setups

Japan is one of the few markets where two paid search platforms hold meaningful audience share alongside each other. Most reporting setups treat Google Ads as the primary and only paid search data source — because it is everywhere else in the world. Yahoo Japan Ads data is either reported separately, reported manually, or not reported at all in a form that can be compared directly to Google Ads performance. The result is a gap in the data that prevents any honest cross-platform comparison.

Phone call conversions are invisible in most Japan dashboards

A significant portion of Japanese business enquiries arrive by phone rather than through web forms. Phone call conversions are frequently absent from paid reporting entirely — either because call tracking has not been set up, or because the data from Google's call forwarding or third-party call tracking tools has not been connected to the reporting layer. A dashboard that excludes phone conversions is reporting on a fraction of actual paid acquisition activity.

CRM data is never connected to platform spend data

Japanese businesses commonly use Salesforce, HubSpot, or local CRM systems — but the connection between CRM records and the ad platforms that generated them is rarely made in reporting. Cost per lead is visible. Cost per qualified lead, cost per sales-qualified opportunity, and cost per closed deal are not — because the data for those calculations lives in a system that has never been linked to the advertising data.

No common reporting layer for a three-platform market

Unlike most other markets where Google Ads is the dominant paid search platform and Meta is the primary social platform, Japan requires a three-platform reporting approach: Google Ads, Yahoo Japan Ads, and Meta. Most standard reporting tools and templates are not built for this three-source structure, which means Japan-specific reporting either gets forced into a Google-only framework that misrepresents the market, or is built manually without any automation.

What we engineer

What the Japan reporting system includes

Yahoo Japan Ads data integration

We connect Yahoo Japan Ads as a first-class data source alongside Google Ads and Meta — not as an afterthought. Yahoo Japan Ads campaign data, spend, impressions, clicks, and conversion data are pulled into the dashboard on the same refresh cadence as Google Ads, enabling a direct side-by-side comparison of performance across all three paid platforms. This is the specific data source challenge that Japan reporting requires and that most off-the-shelf reporting setups do not address.

Google Ads and Meta data connections

We connect Google Ads and Meta Ads Business Manager to the dashboard with the full standard data set: spend, impressions, clicks, conversion actions, CPA, and ROAS by campaign and ad set level. GA4 is connected to provide session-level and conversion path data that the ad platforms alone cannot supply.

Call tracking integration

Where call tracking is in place — through Google forwarding numbers, a third-party call tracking service, or Yahoo Japan's call conversion tracking — we connect call conversion data to the dashboard so phone enquiries are counted alongside web form conversions. For Japan specifically, this integration has an outsized impact on reporting accuracy because phone conversions represent a substantial proportion of total paid conversion activity in most sectors.

CRM and pipeline integration

We connect your CRM — whether Salesforce, HubSpot, or another system — to the reporting dashboard so that lead progression data is visible alongside ad spend. The dashboard shows not just how many leads each platform generated but what proportion of those leads progressed to qualified, proposal stage, and closed. For Japan, we can separate this view by Japanese-language and English-language campaign traffic where the CRM data supports that segmentation.

Japanese-language report option

Automated weekly and monthly report summaries can be configured in English, in Japanese, or in both. For teams with Japanese-speaking stakeholders or clients who prefer Japanese-language reporting, we configure the scheduled report delivery with the appropriate language output. The dashboard interface remains in English by default; the automated report summaries are available in either language.

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What changes

What Changes

Before

After

Before Yahoo Japan Ads in the same view as Google Ads and Meta

After For the first time, you will have Google Ads, Yahoo Japan Ads, and Meta data in a single consolidated dashboard. Spend, CPA, and conversion volume across all three platforms are comparable in one view without manual reconciliation. Budget allocation decisions between the three platforms can be made on current data rather than on lagged manual comparisons.

Before Phone conversions counted alongside web conversions

After The reporting system will include phone call conversions in the total conversion picture for each platform and campaign. Campaigns that were appearing low-performing because their web form conversion rate was low — but that were in fact generating significant phone enquiry volume — will be correctly represented. The bidding data fed back to each platform will also be more accurate once call tracking data is properly integrated.

Before Pipeline and revenue data connected to ad spend

After Your CRM data and your ad platform data will be in the same reporting view. You will be able to see — by platform, by campaign, and by time period — what each yen of paid spend is producing at the pipeline and revenue level. Cost per closed customer, not just cost per lead, will be a metric you can track and act on.

Before Automated reporting in English and Japanese

After Manual report building stops. Scheduled weekly and monthly reports are delivered automatically to nominated recipients. Japanese-speaking stakeholders receive reports in Japanese; English-speaking stakeholders receive reports in English. The time your team was spending on manual reporting returns to optimisation and analysis.

Common questions

FAQ

Does the dashboard include Yahoo Japan Ads data?

Yes. Yahoo Japan Ads data is a native part of the Japan reporting system build. We connect Yahoo Japan Ads as a primary data source alongside Google Ads and Meta — not as a secondary add-on. Japan is a three-platform paid search market and the reporting system is built to reflect that. Campaign-level data, spend, clicks, and conversion data from Yahoo Japan Ads are pulled on the same refresh cadence as Google Ads so that cross-platform comparison is always current.

Can reports be delivered in Japanese?

Yes. Automated weekly and monthly report summaries can be configured for delivery in Japanese, in English, or in both, depending on the recipient list. Japanese-speaking stakeholders who prefer Japanese-language reporting receive that output automatically. The dashboard interface is in English by default; the scheduled report summaries are available in either language.

What dashboard tool do you build in?

Looker Studio is the primary build tool, which works for most Japan-based and internationally headquartered clients managing Japan campaigns. We can also work with Databox or other reporting tools where those are already part of your stack. We recommend the tool that best fits your existing setup and stakeholder access requirements.

What if call tracking is not yet in place?

If call tracking is not currently set up, we document the gap and provide a recommendation for the most appropriate tool based on your platform mix and call volume. Setting up call tracking is typically a prerequisite for accurate Japan reporting given the proportion of conversions that arrive by phone in most sectors. We can coordinate the call tracking setup alongside the dashboard build.

We have a Japanese-speaking team managing the accounts. Can the system be handed over to them after build?

Yes. The dashboard is built to be navigated and maintained by your team after the handover session. We provide documentation in English and, on request, a Japanese-language summary of the key dashboard views and how to interpret them. For teams managing Yahoo Japan Ads internally, we ensure the Yahoo Japan data connection is set up in a way that your team can maintain independently.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Founder — Ecommerce SEO

Keshab Joshi

PPC Expert

Hawrry Bhattarai

Google Ads Expert

Arogya Rijal

SaaS SEO Expert

About Us →

Start here

One dashboard for Google Ads, Yahoo Japan Ads, and Meta — connected to your pipeline

The Japan reporting system connects all three paid platforms — including Yahoo Japan Ads — alongside GA4, your CRM, and call tracking into a single consolidated dashboard. Phone conversions are counted. Pipeline contribution by platform is visible. Automated weekly and monthly reports are delivered in English, Japanese, or both. Manual report building stops. Budget decisions are based on current cross-platform data, not on platform-reported figures that each tell a different story.

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Google Ads · Yahoo Japan Ads · Meta · GA4 · CRM · Call tracking