What is a GEO Competitor Gap Analysis in the context of the Japanese market?
A GEO Competitor Gap Analysis is a structured measurement study that determines which of your named competitors are being cited in Japanese-language AI-generated responses, how frequently they appear across five major AI engines, and which specific authority signals are driving those citations that your current Japanese-language web presence does not yet have. It is a quantitative competitive intelligence exercise, not an advisory framework — the output is a citation frequency matrix and a gap-specific action plan.
Why does AI competitive analysis require a different approach than traditional SEO competitive analysis in Japan?
Traditional SEO competitive analysis in the Japanese market measures organic ranking positions on Google Japan, backlink profiles from Japanese domains, and search volume data from tools calibrated to Japanese search behaviour. AI citation analysis measures something structurally different: whether a large language model, when processing a Japanese-language query, has sufficient confidence in your entity's relevance and authority to include you in its generated response. The sources AI engines draw on for Japanese-language content — including Japanese Wikipedia, Nikkei coverage, schema-annotated pages, and Japanese-language entity databases — do not map one-to-one onto the signals that drive Japanese Google rankings.
What kinds of queries are included in the 30-query test set for Japan?
The 30-query test set for Japan is constructed entirely in Japanese, using natural-language phrasings calibrated to how enterprise decision-makers and their research staff actually use AI tools. Approximately ten queries represent category-awareness intent — open questions about providers or approaches in your space. Ten represent consideration intent — questions about evaluation criteria, methodology differences, and vendor selection factors. Ten are comparison queries naming competitors directly or asking AI engines to compare specific providers. All 30 are reviewed with your team before the sweep begins.
What is the delivery timeline for Japanese engagements?
Standard GEO Competitor Gap Analysis engagements for Japan are delivered within twelve to sixteen working days from the briefing session, reflecting the additional time required for Japanese-language query construction, Japanese-language response logging, and Japanese-language editorial source auditing. The executive brief is delivered in both English and Japanese. Accelerated timelines are available for organisations with specific deadline requirements and are quoted during the briefing.
What does this service cost for Japanese engagements?
Japanese-market GEO Competitor Gap Analysis is priced at ¥420,000 for three competitors and ¥560,000 for five competitors. Both tiers include the full Japanese-language 30-query sweep across all five engines, the competitor citation matrix, the gap signal audit covering Japanese-language authority signals, the prioritised action plan, and the bilingual executive brief. Ongoing monthly retainer options for citation tracking and action plan implementation are quoted separately.
What does an organisation do with the analysis after it is delivered?
The action plan delivered at the close of the engagement is a specific, ranked list of implementable steps assigned to functional owners. Most Japanese enterprise clients distribute the plan across their corporate communications department (for media and editorial coverage gaps), their digital team (for structured data and content format gaps), and their external PR agency (for third-party source development). A structured retest at the 90-day mark is available at a reduced rate and is recommended as part of the ongoing GEO programme management cycle.
