Every booking that arrives through Booking.com, Expedia, or Agoda costs your property 15–25% in commission. Trekking companies and tour operators pay similar cuts to booking platforms and aggregators. Hospitality SEO builds the direct channel — the one where the guest finds you first and books with you directly.
Hotels, trekking companies, and restaurants in Nepal served
Everest, Annapurna, and Pokhara destination pages built
TripAdvisor and Google Maps optimisation included
International and domestic tourist search coverage
Booking.com and Agoda invest heavily in SEO and paid search. For searches like "hotel Thamel Kathmandu" or "guesthouse Pokhara lakeside," they appear above your own website. The guest finds you on their platform, books through their platform, and you pay commission for a booking you might have won directly.
A trekker planning an Everest Base Camp expedition will search for permits, difficulty, gear, acclimatisation, and best-season information for months before booking. If your trekking company has no content that answers those questions, you don't exist during the research phase — and someone else gets the booking.
Google Hotels now displays hotel cards, price comparisons, and booking options directly in search results. Properties that aren't set up correctly in Google Business Profile and Google Hotel Center are invisible in that panel — even if the OTA listing appears there.
Nepal's tourism sector is review-driven. A guesthouse with 180 reviews and a 4.6 rating on TripAdvisor outranks and outconverts one with 40 reviews and no response strategy. Reviews are a direct ranking signal in both Google's local algorithm and TripAdvisor's internal ranking — and most properties treat them as an afterthought.
Visitors to Kathmandu, Pokhara, and Chitwan search for restaurants constantly. "Best restaurants Thamel", "rooftop bar Kathmandu", "dal bhat restaurant Pokhara" — these searches happen thousands of times a month. If your restaurant has no Google Business Profile, no reviews strategy, and no on-page optimisation, you don't appear.
Structured data tells Google exactly what type of business your page represents — hotel, guesthouse, trekking company, restaurant. Without the correct schema, Google guesses. Properties without schema miss out on enhanced search features, knowledge panel visibility, and the trust signals that help organic results convert.
What: We map every keyword cluster relevant to your property or operator — destination + accommodation type + location + intent, covering international trekkers, domestic tourists, and Kathmandu Valley visitors separately. Why: A hotel in Thamel, a guesthouse near Jomsom airport, and a Pokhara lakeside resort have completely different keyword opportunities — a generic approach misses all of them. What you get: A keyword master list with search volumes, intent classification, page assignments, and prioritisation by booking intent, covering both international (English) and domestic search patterns.
What: Full GBP audit and optimisation covering categories, attributes, photos, services, Q&A, and Google Hotel Center setup for accommodation properties. Why: Google's local pack and hotel panel are the two most visible placements for hospitality searches. A property that isn't set up correctly is invisible in both. What you get: A fully optimised GBP with correct lodging or restaurant category, updated attributes, a photo plan, a review response process, and — for accommodation — a Google Hotel Center configuration with a direct booking link.
What: Research-phase content covering trekking routes, expedition preparation, destination guides, and cultural experiences — written to rank for the information searches your clients make before they decide where to book. Why: Adventure travellers and tourists research extensively before booking. The operator or property whose content answers those questions earns the relationship early — and the booking follows. What you get: Content briefs and finished copy for priority destination guides, trek preparation articles, and experience pages, all optimised for organic ranking and internal linking to booking pages.
What: A system for requesting, responding to, and monitoring reviews across TripAdvisor, Google, and Booking.com. Why: Reviews are a direct ranking signal in TripAdvisor's internal algorithm and Google's local algorithm. They're also the primary conversion factor for undecided travellers comparing options. A structured review strategy outperforms passive review accumulation every time. What you get: A review request template (email and in-person), a response guide for positive and negative reviews, and a monthly review monitoring dashboard.
What: Implementation of the correct schema type across every property and operator page — LodgingBusiness for hotels and guesthouses, Restaurant for dining, TouristAttraction for trekking and tour operator pages. Why: Structured data gives Google explicit signals about your business type, location, and services — improving how your pages are understood, displayed, and ranked. Most Nepal hospitality websites have no schema at all. What you get: Full schema audit, JSON-LD code deployment, and structured data testing against Google's Rich Results Test for every priority page.
What: Audit and rewrite of your direct booking and contact pages, combined with an OTA gap analysis showing which searches currently send guests to Booking.com or Expedia instead of your own site. Why: A direct booking page that ranks is only half the work — it also needs to convert. If the OTA version of your listing outconverts your own page, guests who find you directly still end up booking through the commission channel. What you get: Rewritten booking pages with keyword targeting, conversion copy, trust signals, and a prioritised OTA gap report showing where direct ranking wins are achievable fastest.
Yes — for specific searches, and those are often the searches that convert best. Booking.com dominates broad searches like "hotels Kathmandu." But for specific searches — "boutique hotel Thamel", "guesthouse near Everest Base Camp trailhead", "lakeside hotel Pokhara with mountain view" — a property's own website can rank on page one, and often converts better because there's no commission on the booking that follows.
Google Hotel search displays a panel of properties with prices, ratings, and booking options when someone searches for accommodation. To appear, your property needs a correctly configured Google Business Profile with lodging categories, accurate details, and — for a direct booking link — a connection through Google Hotel Center or a booking engine that integrates with it. We set this up as part of the hospitality SEO foundation work.
TripAdvisor has its own internal ranking algorithm that prioritises properties with more recent, higher-quality reviews. For Nepal's tourism sector, TripAdvisor remains the dominant review platform for international travellers. A higher TripAdvisor ranking drives direct referral traffic and also improves brand visibility in Google searches. Review volume and recency are the primary levers — a review strategy that generates steady new reviews outperforms one that relies on occasional organic reviews.
Yes. A trekking or expedition company needs content targeting the research phase — trek difficulty, permit requirements, best seasons, gear lists, acclimatisation schedules — not just transactional booking pages. The search journey for an Everest Base Camp booking spans months. The company whose content answers those research questions earns the trust that leads to the booking. Hotel SEO is more transactional; trekking company SEO is heavily content-driven.
Technical fixes and Google Business Profile optimisation typically show local pack and Google Hotels movement within 60–90 days. Direct booking page rankings for mid-competition destination searches typically establish within three to four months. Destination content and trekking guides take three to six months to rank, but once ranking, they drive consistent research-phase traffic. The first attributable direct booking uplift is typically visible by month three to four.
Yes. We research keyword targets, plan the content structure, and deliver finished copy ready to publish. Destination content for Nepal's tourism sector needs to be genuinely informative — covering routes, logistics, seasons, and practical details that real trekkers are searching for — not thin keyword-stuffed pages. We write to rank and to earn the trust that leads to a booking enquiry.
Restaurant SEO in Nepal is primarily Google Business Profile and local pack optimisation. We set up the GBP correctly for restaurants, optimise for "restaurants near [area]" searches, build a review strategy for Google and TripAdvisor, and add Restaurant schema to the website. For restaurants in tourist-heavy areas like Thamel, Lakeside Pokhara, or Sauraha, this local pack visibility directly drives walk-in covers.
We don't publish pricing before running a diagnostic, because the scope depends on whether you're a single property or a multi-property group, whether trekking or tour operator content is in scope, and the current state of your website and GBP. After the Search Diagnostic, we produce a scoped proposal with NPR pricing. Request the diagnostic using the button on this page and we'll respond within one business day.
Every month that passes with OTA dependency is a month of 15–25% commission on bookings you could own. The Search Diagnostic shows exactly where the gap is and what it would take to close it.
No lock-in · Responds within one business day · Covers hotels, guesthouses, trekking companies, tour operators, and restaurants