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Every booking that arrives through Wotif, Expedia, or Booking.com costs your property 15–25% in commission. For restaurants, OpenTable and third-party reservation platforms take a cut of every cover. Hospitality SEO builds the direct channel — so guests find your property or restaurant first and book without the intermediary.
Hotels
Resorts
Restaurants
Tour operators
Australian OTAs invest significantly in SEO and paid search. For searches like "resort Whitsundays" or "hotel Melbourne CBD," they appear above your own domain. The guest finds your property through their platform, books through their platform, and you pay commission on a booking you could have won directly.
Google Hotels displays a panel of properties with prices and booking links directly in search results. Australian travellers use this feature heavily for accommodation searches. Properties not set up correctly in Google Business Profile and Google Hotel Center are absent from that panel entirely — even when the OTA version of the listing appears there.
Australian hospitality demand follows predictable seasonal patterns — school holidays, EOFY corporate travel, Christmas coastal bookings, long weekend getaways. Properties with no seasonal content miss the search volume spikes that coincide with peak booking windows. A resort with no content targeting "Great Barrier Reef holiday packages school holidays" misses the search wave before it peaks.
TripAdvisor remains the dominant third-party review platform for Australian accommodation and dining. A property with a consistent review response strategy and steady new review volume outranks and outconverts one with the same star rating but no engagement. Most Australian hospitality businesses treat reviews as a passive signal — not an active ranking lever.
Diners searching for "Italian restaurant Surry Hills", "waterfront restaurant Brisbane", or "romantic restaurant Yarra Valley" are making high-intent dining decisions. If your restaurant lacks a complete Google Business Profile, consistent reviews, and Restaurant schema on the website, you're invisible for those searches — and a competitor with weaker food but better local SEO takes the reservation.
Structured data tells Google what type of business you are, where you're located, and what you offer. Australian hospitality websites routinely have no schema at all, or have incorrect schema that confuses Google's categorisation. This depresses how pages are understood, ranked, and displayed in search results — including in the rich results that drive higher click-through rates.
What: We map every keyword cluster relevant to your property — destination + accommodation type + location + intent — covering both leisure and corporate travel, domestic and international visitors. Why: A resort in the Whitsundays, a boutique hotel in Fitzroy, and a restaurant in the Hunter Valley have entirely different keyword landscapes. A generic approach misses the specific searches your actual guests are using. What you get: A keyword master list with Australian search volumes, intent classification, page assignments, and prioritisation by booking potential — covering accommodation, dining, and experience searches.
What: Full GBP audit and optimisation covering lodging or restaurant categories, attributes, photos, services, review management setup, and Google Hotel Center configuration for accommodation properties. Why: Google's local pack and hotel panel are the two highest-visibility placements in Australian hospitality search. Missing from either means handing those guests to OTAs by default. What you get: A fully optimised GBP with correct category, accurate attributes, a photo plan, Google Hotel Center setup with direct booking link, and a review response process.
What: Content targeting destination searches, seasonal demand peaks, and experience-led searches — Great Barrier Reef itineraries, wine region weekend guides, coastal holiday packages, and event-driven content for major Australian travel periods. Why: Australian travel decisions are heavily influenced by content. The property or operator whose guide ranks during the school holiday research window earns consideration before the guest even opens Wotif. What you get: Content briefs and finished copy for priority destination guides, seasonal landing pages, and experience articles — all internally linked to booking pages.
What: A system for requesting, monitoring, and responding to reviews across TripAdvisor, Google, and — for accommodation — Booking.com. Why: TripAdvisor's internal ranking and Google's local algorithm both use review recency, volume, and response rate as signals. A review strategy that generates consistent new reviews outperforms passive review accumulation every time. What you get: A review request template (email and post-stay), a response guide for positive and negative reviews, and a monthly review performance dashboard.
What: Implementation of the correct schema type across every relevant page — LodgingBusiness for hotels and resorts, Restaurant for dining, TouristAttraction for experience and tour operator pages. Why: Schema gives Google explicit signals about your business category, location, and services — improving how pages are understood, ranked, and displayed in rich results. What you get: Full schema audit, JSON-LD deployment, and Rich Results Test validation across every priority page.
What: Audit and rewrite of your direct booking and contact pages, combined with an OTA gap analysis identifying the specific searches where Wotif, Expedia, or Booking.com currently intercepts your guests. Why: Ranking is only half of the equation. A direct booking page also needs to convert — and if your OTA listing outconverts your own page, guests who find you directly may still book through the commission channel. What you get: Rewritten direct booking pages with keyword targeting and conversion copy, and a prioritised OTA gap report showing where direct ranking wins are achievable within 90 days.
Yes — for specific searches, and those often convert better than broad OTA traffic. Wotif and Booking.com dominate broad searches like "hotels Melbourne." But for specific searches — "boutique hotel Fitzroy", "resort Whitsundays with reef access", "beachfront accommodation Noosa" — a property's own website can rank on page one. A guest who finds your direct booking page and books through it pays no OTA commission.
Google Hotel search displays a panel of properties with prices, reviews, and booking options when someone searches for accommodation. To appear in the panel with a direct booking link, your property needs a correctly set up Google Business Profile with lodging categories and a Google Hotel Center configuration pointing to your booking engine. Properties missing this setup appear only through OTA listings in the panel — every booking in that panel goes through an intermediary.
TripAdvisor remains the most-consulted third-party review platform for Australian accommodation and dining. It has its own internal ranking algorithm that factors review recency, volume, and response rate. A higher TripAdvisor ranking drives referral traffic directly and also improves brand visibility in Google searches. The properties that rank highest on TripAdvisor in any destination category typically run active review management — not passive accumulation.
Very important. Australian travel has distinct booking windows — school holidays, EOFY corporate travel, Christmas and New Year coastal bookings, Easter long weekends, and major event seasons. Properties with seasonal landing pages and destination content targeting those windows rank during peak search volume periods. Properties without that content see OTAs capturing the seasonal search spike instead.
Technical and GBP optimisation typically shows movement within 60–90 days. Direct booking page rankings for mid-competition destination searches typically establish within three to four months. Seasonal content needs to be live at least six to eight weeks before the relevant search peak. The first attributable direct booking uplift is typically measurable by month three to four.
Yes. We research keyword targets, plan content structure, and deliver finished copy ready to publish. Destination content for Australian hospitality needs to answer real questions — activities, transport, best times to visit, nearby attractions — not just list amenities. We write to rank and to convert the reader into a direct booking enquiry.
Restaurant SEO in Australian capitals is primarily Google Business Profile optimisation, local pack targeting, and review management. We set up and optimise GBP for restaurant categories, target "restaurants [suburb]" and "dining [occasion] [city]" searches, build a review strategy, and add Restaurant schema. For restaurants using OpenTable, we also optimise the profile to drive direct reservations alongside third-party bookings.
We don't publish pricing before running a diagnostic, because scope depends on whether you're a single property or a group, the number of locations, and whether destination content is in scope. After the Search Diagnostic, we produce a scoped proposal in AUD. Request the diagnostic using the button on this page and we'll respond within one business day.
Not a black box. Real specialists you can call, with their names on the work.
Every booking that arrives through Wotif or Expedia is a booking you paid 15–25% commission on. The Search Diagnostic shows exactly where the gap is and which searches are worth targeting to close it.
No lock-in · Responds within one business day · Hotels, resorts, restaurants, and tour operators across Australia
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