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SPEED & CORE WEB VITALS
Most Australian business websites fail Google's Core Web Vitals thresholds. NBN connection speeds vary widely, and mobile load performance is critical for trade, service, and e-commerce businesses in Sydney, Melbourne, and Brisbane. We audit your site, identify the specific causes of poor performance, and fix them so your pages pass Core Web Vitals and load fast for real Australian users.
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/ This is for you if
You have run a PageSpeed test and the score is red. You may have a developer or agency that has not addressed it, or you may not know where to start. Scores under 50 indicate problems that Google's crawler records directly. For Australian businesses competing in local search, a poor PageSpeed score is a compounding disadvantage: slower load times increase bounce rates, and higher bounce rates reinforce poor rankings.
Google Ads and Meta Ads in Australia are expensive. If your campaign traffic is landing on pages that take 5 to 8 seconds to load on mobile, you are paying for clicks that leave before converting. Google Ads Quality Score is partly determined by landing page experience, including load speed. A faster landing page lowers your cost-per-click and improves conversion rate from the same ad spend. For trade and service businesses in Sydney, Melbourne, and Brisbane, this is often the highest-leverage fix available.
Chrome User Experience Report data reflects how real Australian users, on real devices and real NBN or mobile connections, have experienced your site over the past 28 days. NBN performance varies by connection type, from FTTP at 100Mbps to FTTN at 25Mbps or lower, and mobile network speeds vary by suburb and carrier. A site that looks fast on a Sydney office connection may fail Core Web Vitals for visitors on mobile in outer suburbs or regional areas. Field data is what Google uses for ranking.
/ What's broken
Hero images, product images, and background images uploaded at camera resolution add 2MB to 8MB per page load without compression. On Australian mobile connections, this is the primary driver of slow Largest Contentful Paint. Converting images to WebP or AVIF and serving them at display-appropriate dimensions reduces image payload by 70 to 85 percent, which is the single most impactful fix on most Australian business sites.
JavaScript loaded in the document head stops the browser from rendering visible page content until each script is downloaded and executed. This is common on WordPress sites with multiple plugins and Shopify stores with third-party app scripts. The browser shows a blank screen while it waits. Deferring or asynchronously loading non-critical scripts removes this bottleneck and reduces the time before a visitor sees anything on the page.
Australian business sites frequently carry scripts from Google Analytics, Google Ads conversion tracking, Facebook Pixel, LinkedIn Insight Tag, live chat widgets, heatmap tools, review platform badges, and legacy scripts from past campaigns. Each script adds a network request to an external server. Many are duplicated in both the page template and Google Tag Manager. Auditing and removing unused or redundant scripts reduces page weight and removes latency from external server connections.
Cumulative Layout Shift registers every time visible content moves as the page loads. On Australian e-commerce and trade websites, the most common causes are images with no explicit dimensions, Google Ads or programmatic ad containers that resize after content loads, and web fonts that swap in and shift text blocks. Google records each shift and uses CLS as a ranking signal. A CLS score above 0.1 is a ranking disadvantage.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit your highest-priority pages using PageSpeed Insights and Lighthouse across mobile and desktop. We capture scores for Performance, Accessibility, Best Practices, and SEO, and document every opportunity and diagnostic in the Performance report with estimated savings for each fix.
We extract your Chrome User Experience Report data to show how real Australian users have experienced your site's LCP, CLS, and INP over the past 28 days. Field data reflects actual device performance and network variability across NBN connection types and mobile networks. This is the data Google uses for ranking decisions.
We identify the specific element causing your Largest Contentful Paint delay, whether that is a hero image, a CSS background image, a video poster, or a text block, and trace the reason it is slow: file size, server response time, render-blocking resources, or missing preload directives.
We map every layout shift event in your page load sequence and diagnose slow Interaction to Next Paint scores, identifying the specific event handlers, main thread tasks, or third-party scripts responsible.
We compress key images, convert to WebP or AVIF, implement responsive srcsets for different screen sizes, and add explicit width and height attributes to prevent layout shift during image loading.
We configure a global CDN (Cloudflare or equivalent) appropriate for Australian and international traffic, set cache-control headers for static assets, implement lazy loading for below-fold images and iframes, defer or remove render-blocking scripts, and audit your JavaScript bundle for weight reduction opportunities.
We document PageSpeed and Core Web Vitals scores before and after implementation. We configure Core Web Vitals monitoring in Google Search Console so you can track field data improvement over the following 28 to 56 days.
/ What changes
/ How it works
We run PageSpeed Insights and Lighthouse on your key pages, extract CrUX field data from Google Search Console, and document every performance issue with its estimated impact on LCP, CLS, and INP. You receive the complete audit report before any implementation begins.
We rank every issue by its likely impact on Core Web Vitals scores and by implementation complexity. You see a clear list of what will be fixed, in what order, and what the expected improvement is for each fix. Highest-impact items go first: images, render-blocking resources, unused scripts.
We apply fixes directly to your site or deliver implementation-ready specifications to your development team. This phase covers image compression and conversion, script deferral and removal, CDN configuration, caching header setup, lazy loading, and font loading strategy.
We re-run PageSpeed Insights and Lighthouse to confirm improvements and produce the before-and-after score report. We configure Core Web Vitals monitoring in Google Search Console and note the 28-day window for field data to reflect the changes.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyCore Web Vitals are a confirmed Google ranking signal applied globally since 2022, including for Australian search results. Failing LCP, CLS, or INP is a documented ranking disadvantage when competing against pages that pass. Fixing Core Web Vitals removes that disadvantage, though overall rankings also depend on content relevance, backlink authority, and other signals.
CrUX field data captures real user experiences across all connection types, including slower FTTN and mobile connections. If a segment of your Australian visitors is on slower NBN or mobile connections, their slower experiences contribute to your field data scores. Optimising for lower bandwidth conditions, through image compression, CDN use, and script reduction, improves field data scores across all connection types.
Google Search Console's Core Web Vitals report uses a 28-day rolling window of CrUX data. After implementation, you should begin seeing score improvements reflected in the report within 4 to 6 weeks, as the new faster load times replace the older, slower data in the rolling window. PageSpeed and Lighthouse scores update immediately.
Google Tag Manager itself adds a small overhead, but the main performance cost comes from the tags firing inside it. Australian business sites commonly have 15 to 30 tags in GTM, many of which are for campaigns that have ended or tools that are no longer in use. Auditing and pruning GTM tags is a standard part of performance work and often removes several seconds of third-party script loading time.
Fixing the whole site is more thorough, but the highest return comes from optimising your highest-traffic pages, your paid ad landing pages, and any pages ranking on page one of Google that are not converting. For most Australian businesses, this means the homepage, key service or product pages, and any pages running active Google Ads traffic. Those pages have the most to gain from faster load times and passing Core Web Vitals.
Start here
A slow Australian business website is not a general problem. It is a set of specific images, scripts, and configuration choices that can be identified, prioritised, and fixed. We run the audit, show you exactly what is causing your PageSpeed and Core Web Vitals scores to fail, and apply the fixes so your site loads fast for real users in Sydney, Melbourne, Brisbane, and across Australia.
Ignited Nepal is a Growth Engineering Company working with Australian businesses that need technical site performance to support their search and paid acquisition goals.Ignited Nepal
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