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WEBSITE REDESIGN
A lot of Australian businesses built or updated their websites during 2020 and 2021. Those sites were built for a different version of the business, sometimes a different set of services, and often a different market. If your site is now sending Google Ads traffic to a page that does not match what you are selling today, the bounce rate is the symptom. The structure is the cause.
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/ This is for you if
Your Google Ads account is spending. Traffic is arriving. The bounce rate is high and the conversion rate is low. The agency running the ads tells you the ads are performing. They are probably right. The problem is where the traffic lands. A site that does not communicate clearly, load fast, or guide a visitor to an action will waste every dollar you put into media spend.
Your business has evolved since the site was last touched. New service lines, a pivot in positioning, or a full rebrand. The existing site no longer reflects what you do or who you do it for. You need the new version live without a six-month build conversation. A redesign starts from the audit, preserves what is still accurate, and rebuilds only what has changed.
In Australian B2B markets, your website is checked before every meeting, proposal, and referral conversation. A site that still has pre-COVID service descriptions, a layout that breaks on mobile, or no visible proof of your work creates doubt before you have said anything. First impressions in professional services are not recoverable.
/ What's broken
Your homepage does not communicate clearly what you do, for whom, or why it matters. Visitors scan for relevance in the first few seconds. If the headline is vague, the subhead is generic, and the first CTA is buried, they leave. Generic "welcome to our website" copy is not a strategy.
There are pages, but there is no path. A visitor arrives on your homepage and has no obvious next step. Service pages are listed but not prioritised. CTAs are inconsistent or missing. Without a designed journey, visitors browse without committing and leave without converting.
Client logos, testimonials, case studies, and specific results build trust at every scroll point. When they are absent, buried at the bottom, or replaced with vague statements like "trusted by businesses across Australia," visitors find a competitor who made their proof visible.
A large proportion of B2B research happens on mobile before a meeting or after hours. If your site's layout collapses on a phone, images do not load, or forms are difficult to complete on a small screen, you are losing leads before they have a chance to decide.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We begin with a structured audit of your current site. This covers traffic and conversion data from Google Analytics and Search Console, mobile and desktop rendering, page speed, content accuracy, and CTA performance. You receive a written report that lists what stays, what changes, and what is removed.
We restructure the site around what your visitors need to find and what your business needs them to do. The new sitemap reflects your current services, your target audience, and the action you want every visitor to take. Page-by-page purpose statements and a CTA hierarchy are defined before any design work begins.
Every key page is wireframed before design begins. Wireframes establish content hierarchy, user flow, and CTA placement without visual distraction. Once approved, we produce full designs that apply your brand. Every layout decision has a reason.
We build the redesigned site on your agreed platform and migrate your existing content. Accurate content is preserved and placed into the new structure. Outdated content is flagged for revision or removal. Nothing disappears without a redirect in place.
At launch, every changing or removed URL gets a 301 redirect to the correct new destination. Google Analytics and Search Console tracking are reconnected and verified before go-live. Search equity that your site has accumulated is not lost because a redirect was missed.
/ What changes
/ How it works
We audit your existing site against traffic data, conversion performance, mobile rendering, content accuracy, and page speed. You receive a written report and we agree on scope before any design work begins.
We produce the revised sitemap, wireframes for all key pages, and full designs. You review and approve at each stage. Build does not begin until structure and design are confirmed.
We build the site, migrate content, flag copy for revision, and prepare the redirect map. You review a staging version before anything goes live.
We launch. Redirects are activated. Analytics is verified. Traffic and crawl behaviour are monitored in the days following launch and any issues are resolved before they compound.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA standard redesign takes six to ten weeks from audit to launch. Timeline depends on the size of the site, the volume of content being migrated, and how quickly review stages are completed. We confirm the timeline at the end of the audit phase once scope is defined.
Content that is accurate and still relevant is migrated into the new structure. Content that is outdated, off-brand, or no longer serves a purpose is flagged in the audit report for revision or removal. Nothing is deleted without your sign-off.
Done correctly, a redesign preserves and often improves rankings by improving page speed, mobile experience, and content relevance. Every redesign we deliver includes a complete redirect map so that no URL disappears without a proper redirect. Analytics tracking is verified at launch to ensure continuity.
The redesign improves the landing pages your ads are sending traffic to. We coordinate with your ads team to ensure that any URL changes are communicated before launch and that the campaigns are pointing to the correct new destinations.
Yes. The audit report determines what actually needs to change. If your blog or resource section is performing well, we leave it. If your service pages are the problem, we focus there. Scope is determined by the audit, not by a default assumption that everything needs to be rebuilt.
Start here
The audit is where it starts. One week, a written report, and a clear picture of what your site needs. No commitment required beyond the audit. Most businesses in Sydney, Melbourne, and Brisbane that come to us with a conversion problem find that the audit alone clarifies what their team has been debating for months.
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