Looks like you're in . Want the local site?
Australian businesses lose 40–60% of their Google Ads budget to mismatched audiences, broad match waste, and landing pages that were never designed to convert. We engineer the full system — account architecture, negative keyword strategy, attribution, and the page that closes — so your spend returns measurable revenue.
You're spending $3,000–$15,000/month on Google Ads. Your agency sends a monthly report with click data and a CPC that looks reasonable. You have no line of sight from ad spend to actual revenue. When you ask about ROI, the answer involves impressions.
You manage the paid accounts for a business that's grown past the point where a freelancer or small agency can keep up. Results are inconsistent month to month. You need an account you can defend to your CEO with real numbers.
Your Shopify store is scaling in revenue but your Meta ROAS is declining. You're spending more, your CAC is rising, and your agency is recommending higher budgets rather than better structure.
You sell professional services, SaaS, or complex products with deal cycles of 30–90 days. Google and LinkedIn are both in play. You want qualified pipeline — not just traffic — and you want to know which campaign produced which closed deal.
One campaign, auto-applied recommendations accepted, broad match keywords across every ad group. Google's automation is confident and wrong. It spends the budget — just not on the people who buy. Accounts built this way are common across Australia, including accounts managed by large agencies.
Your ad promises a specific outcome. Your homepage delivers a general company overview. The gap between the promise and the landing page is where most of your budget goes. An ad for "commercial cleaning Melbourne" should not land on a homepage. It should land on a page that closes commercial cleaning leads.
For B2B businesses in Australia, the gap between a click and a closed deal can be 60–90 days. Without proper attribution — GA4 configured, offline conversion imports, CRM integration — you can't tell which campaign drove the revenue. Most accounts report on leads. We report on pipeline.
Target ROAS and Maximise Conversions only work with clean data. If your conversion tracking is recording page views instead of form submissions, or firing on every page load, Google's algorithm is optimising toward the wrong signal. We see this in over 70% of Australian accounts we audit.
Search, Display, Shopping, and Performance Max. We build the account architecture from scratch or restructure what exists — campaign segmentation, match type strategy, 300+ negative keywords, and bid rules that only run when conversion tracking is clean. Every account gets a dedicated keyword map and a weekly ROAS report.
Facebook and Instagram campaigns across three stages: prospecting (cold audiences, interest and lookalike targeting), retargeting (website visitors, video viewers, catalogue shoppers), and retention (customer LTV campaigns). Pixel setup, custom conversions, and creative strategy included. We test ad formats — static, carousel, Reels — and scale what converts.
For B2B businesses in Nepal targeting professionals, companies, or international clients. Sponsored content, message ads, and conversation ads. Audience targeting by job title, industry, company size, and seniority. LinkedIn is the highest cost-per-click platform — we only recommend it when the deal size justifies it.
Feed optimisation, asset group structure, audience signals, and search theme strategy. PMax is Google's highest-reach campaign type, but it produces waste without engineering. We build the asset library, monitor placement reports, and pull back spend from underperforming channels inside the campaign.
One dedicated landing page per major campaign type. Each page has a single goal, a single CTA, and copy matched to the search intent that triggered the ad. We build, A/B test, and iterate. Sending paid traffic to a homepage is a structural error — we fix it at the start.
GA4 + Google Tag Manager, configured so every conversion ties to a campaign, ad group, and keyword. We set up ROAS dashboards showing actual cost vs actual revenue — not impressions, not clicks. Reporting is weekly, not monthly, because monthly is too slow to act on.
We review your existing account structure, attribution setup, conversion tracking, landing pages, and competitor ad activity. If you have no existing account, we audit your competitor landscape and build a starting strategy. You receive a written findings document — what's broken, what's wasting budget, what to fix first.
New campaign architecture built around your actual services and buying stages. Match type strategy, keyword map, 300+ negative keywords from day one, and conversion tracking configured in GTM before any paid traffic runs. We don't launch until attribution is working.
One dedicated landing page per major campaign. Each page is built for a single intent, a single CTA, and tested against your existing pages. Pages are mobile-first — over 70% of paid search traffic in Nepal arrives on mobile.
Daily monitoring for the first two weeks. Bid adjustments, search term reports reviewed every 48 hours, negative keyword additions, and ad copy tests running from week one. We report weekly, not monthly.
Once the account has 30+ conversions in the learning window, we introduce Performance Max, audience-based retargeting, and budget expansion guided by ROAS data — not gut feel. Creative refresh on a 6-week cycle.
#1 for every major category keyword — built from a blank slate
10–20 enquiries per day from Google Business Profile alone
20–30 qualified leads per month at a 25% close rate
We work with accounts from Rs 50,000/month upward. Below that threshold, management fees become a disproportionate cost relative to the budget being managed. For most businesses in Nepal seeing meaningful returns, a starting spend of Rs 1,00,000–Rs 2,00,000/month on Google Ads gives the algorithm enough data to optimise within the first 30 days. We'll tell you honestly if your budget is too small for the goals you've described.
Flat monthly fee. We don't charge a percentage of ad spend because it creates the wrong incentive — an agency on percentage billing has a financial reason to recommend higher budgets regardless of whether higher budgets are justified. Our fee is fixed, our incentive is performance.
Google Ads puts you at the top of search results immediately, and you pay for each click. SEO builds organic rankings over 3–12 months that produce clicks without per-click cost. Ads are faster to return but require ongoing spend. SEO compounds over time but takes longer to show results. Most businesses benefit from running both — ads for immediate revenue, SEO for long-term compounding. We run both verticals and can show you how they interact.
For Google Ads — expect the first meaningful data within 30 days and optimised performance by month 2–3 once the Smart Bidding algorithm has enough conversion data. For Meta Ads — the pixel needs 50 conversion events to exit the learning phase, which typically takes 2–4 weeks at a moderate spend. We set realistic timelines in the audit report before any budget is committed.
Performance Max is Google's campaign type that runs ads across all Google channels — Search, Display, YouTube, Gmail, Maps, and Shopping — from a single campaign. It uses machine learning to allocate budget across placements. The risk is that without proper asset groups, audience signals, and feed quality, Google spreads budget across low-value placements. We engineer PMax accounts with the structure needed for it to perform rather than just spend.
We measure ROAS (return on ad spend), CPA (cost per acquisition), and — where revenue data is available — cost per closed deal. We do not report impressions, reach, or click-through rate as primary metrics. Every account gets a weekly dashboard showing spend, conversions, cost per conversion, and ROAS against the previous period.
Yes. Most accounts we manage were built by someone else. We start with a full audit of the existing structure before changing anything — understanding what was intentional versus what was default. We carry out a restructure in stages to avoid disrupting any campaigns that are currently performing, however modestly.
If your previous account had broad match keywords, no conversion tracking, and sent traffic to your homepage, what you experienced was a structural failure, not a platform failure. Google Ads does work — but only with proper architecture. Our audit will show you specifically what went wrong and what the account would look like if it were built correctly. If we don't think the economics work for your business, we'll tell you that too.
Not a black box. Real specialists you can call, with their names on the work.
The audit covers your account structure, attribution setup, conversion tracking, landing pages, bid strategy, and competitor ad positioning. You'll receive a written findings document showing where budget is going, what the attribution gaps are, and what a restructured account would look like. No retainer required. No obligation.
5-day turnaround · Account audit + attribution review · No retainer required
Ignited Nepal
Growth engineering · replies within 1 business day
By continuing you agree to our privacy policy.
