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Paid Acquisition Engineering · United States
US businesses waste 40–60% of their paid acquisition budget on audiences that don't convert, keywords that attract the wrong ICP, and landing pages that were never built to close. We engineer the full system — account architecture, attribution, and the page that converts — so every dollar spent has a measurable path to pipeline.
5-day turnaround · Account audit + attribution review · No retainer required
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/ This is for you if
The SaaS company — You're running Google Ads targeting high-intent keywords — "project management software", "[competitor] alternative", "best [category] tool for [ICP]". Clicks are expensive ($15–$60+ CPC). Your MQL numbers look fine. SQL conversion is the black box. You need to know which campaigns produce deals, not just leads.
The B2B services company — You sell professional services, consulting, or complex products with 30–90 day sales cycles. Google and LinkedIn are both in play. Your current agency optimizes toward form fills. You need it optimized toward revenue — and that requires CRM integration and offline conversion imports, which most agencies don't set up.
The e-commerce brand — You're running Meta and Google Shopping at $10,000–$50,000/month. ROAS looked strong early. It's compressing as competition and CPMs rise. You need feed optimization, Advantage+ structure, and a creative testing framework that tells you what's driving the decline before you increase budget.
The growth-stage company — You've found product-market fit. You're scaling demand gen. Your paid channels are producing MQLs but you can't tell which campaign is producing the SQLs that become customers. You need full-funnel attribution, not another agency optimizing toward top-of-funnel proxies.
/ What's broken
SaaS and B2B accounts frequently target broad keywords that attract SMBs, students, and freelancers when the ICP is mid-market or enterprise. Without proper negative keyword strategy and ICP-specific landing pages with qualification language, CPCs compound on the wrong audience. The clicks look real. The pipeline doesn't.
When a deal closes 60 days after the first paid click, last-click attribution credits the branded search that happened the day before the demo. The Google Ads campaign that drove the initial awareness gets cut for poor performance — even though it started every deal. Without offline conversion import from Salesforce, HubSpot, or your CRM, your attribution model is wrong.
A landing page that converts well for SMBs converts poorly for enterprise buyers. Enterprise landing pages need different trust signals, different CTAs (demo vs trial), different qualification copy, and a different form strategy. Most agencies use one page for all traffic. We build ICP-specific pages for each major campaign type.
Target CPA and Maximize Conversions produce fast spend and weak pipeline when the conversion events they're optimizing toward are form fills that include non-ICP submissions. We configure conversion event filtering — qualified lead events, not all form submissions — before any bid strategy runs.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Search, Display, Shopping, and Performance Max. We build the account architecture from scratch or restructure what exists — campaign segmentation, match type strategy, 300+ negative keywords, and bid rules that only run when conversion tracking is clean. Every account gets a dedicated keyword map and a weekly ROAS report.
Facebook and Instagram campaigns across three stages: prospecting (cold audiences, interest and lookalike targeting), retargeting (website visitors, video viewers, catalogue shoppers), and retention (customer LTV campaigns). Pixel setup, custom conversions, and creative strategy included. We test ad formats — static, carousel, Reels — and scale what converts.
For B2B businesses in Nepal targeting professionals, companies, or international clients. Sponsored content, message ads, and conversation ads. Audience targeting by job title, industry, company size, and seniority. LinkedIn is the highest cost-per-click platform — we only recommend it when the deal size justifies it.
Feed optimisation, asset group structure, audience signals, and search theme strategy. PMax is Google's highest-reach campaign type, but it produces waste without engineering. We build the asset library, monitor placement reports, and pull back spend from underperforming channels inside the campaign.
One dedicated landing page per major campaign type. Each page has a single goal, a single CTA, and copy matched to the search intent that triggered the ad. We build, A/B test, and iterate. Sending paid traffic to a homepage is a structural error — we fix it at the start.
GA4 + Google Tag Manager, configured so every conversion ties to a campaign, ad group, and keyword. We set up ROAS dashboards showing actual cost vs actual revenue — not impressions, not clicks. Reporting is weekly, not monthly, because monthly is too slow to act on.
/ What changes
/ How it works
We review your existing account structure, attribution setup, conversion tracking, landing pages, and competitor ad activity. If you have no existing account, we audit your competitor landscape and build a starting strategy. You receive a written findings document — what's broken, what's wasting budget, what to fix first.
New campaign architecture built around your actual services and buying stages. Match type strategy, keyword map, 300+ negative keywords from day one, and conversion tracking configured in GTM before any paid traffic runs. We don't launch until attribution is working.
One dedicated landing page per major campaign. Each page is built for a single intent, a single CTA, and tested against your existing pages. Pages are mobile-first — over 70% of paid search traffic in Nepal arrives on mobile.
Daily monitoring for the first two weeks. Bid adjustments, search term reports reviewed every 48 hours, negative keyword additions, and ad copy tests running from week one. We report weekly, not monthly.
Once the account has 30+ conversions in the learning window, we introduce Performance Max, audience-based retargeting, and budget expansion guided by ROAS data — not gut feel. Creative refresh on a 6-week cycle.
5-day turnaround · Account audit + attribution review · No retainer required
Request a Paid Acquisition Audit/ Evidence
The results. Not the claims.
View the full evidence library
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyB2B and SaaS accounts are where we do our most differentiated work. The challenge in B2B paid acquisition is attribution — a 60–90 day sales cycle with multiple touchpoints, offline deal stages, and ICP qualification requirements that most agencies solve with form fill counts. We configure CRM offline conversion imports, ICP-filtered conversion events, and pipeline attribution models that show which campaigns are producing revenue — not just MQLs. If you need an agency that reports on pipeline and closed revenue rather than form fills and CPL, that's the account type we're built for.
We work with accounts from $5,000/month USD upward. For B2B and SaaS with CPCs in the $15–$60 range, a realistic starting budget for meaningful data is $8,000–$15,000/month. We'll assess whether your budget matches your deal economics during the audit — if the math doesn't work, we'll say so.
Flat monthly fee. Percentage billing creates the wrong incentive — the agency's revenue grows when your spend grows, not when your pipeline grows. Our fee is fixed; our interest is in your ROAS and CAC.
Google Ads delivers immediate placement at top of search for high-intent queries, with a per-click cost. SEO builds organic rankings over 3–12 months. For B2B and SaaS, paid acquisition tends to be the faster pipeline driver; SEO the compounding asset. We run both verticals and can show you how keyword data from paid campaigns informs SEO content prioritization, and how organic authority improves paid Quality Scores.
For accounts with CRM integration and clean conversion tracking, meaningful pipeline data emerges within 60 days and optimized performance by month 3. The first 30 days are calibration — conversion events clean, algorithm learning, ICP negative lists building. We set explicit milestones in the audit report.
Performance Max is Google's multi-channel campaign type running across Search, Display, YouTube, Gmail, Maps, and Shopping. For SaaS and B2B, PMax with ICP audience signals and proper negative keyword strategy can extend reach to in-market buyers across surfaces. Without ICP configuration, it spends broadly on low-intent audiences. We engineer PMax specifically for B2B and SaaS use cases.
ROAS, CPA, cost per SQL, cost per qualified demo, and pipeline attributed to paid channels. We do not report impressions, CTR, or total MQL count as primary metrics. Weekly dashboard, CRM-sourced revenue data, and quarterly pipeline attribution analysis showing channel contribution to closed revenue.
Yes. Most US accounts we take over were built by a previous agency or in-house team. We start with the audit, identify what's structural versus intentional, and restructure in stages. The transition typically takes 2–3 weeks with no gap in live campaigns.
Start here
The audit covers your account structure, ICP alignment in keyword strategy, attribution configuration, CRM integration gaps, landing page quality by segment, and competitor positioning. You'll receive a written findings document showing where budget is going, what the pipeline attribution gaps are, and what a rebuilt account would look like — before any retainer is agreed.
5-day turnaround · Account audit + attribution review · No retainer requiredIgnited Nepal
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