Looks like you're in . Want the local site?
You're running paid traffic at real spend levels. The clicks are landing. But whether it's trial sign-ups that stall, demo bookings that don't complete, or checkout flows that lose buyers three steps in — the conversion rate isn't reflecting the traffic quality. A CRO Audit identifies the specific friction points costing you conversions — not general best practices, but evidence-based findings from your actual pages, your actual traffic, and your actual conversion gaps.
SaaS: Trial sign-ups stall, onboarding drop-off is high — You're driving qualified traffic to a free trial or freemium sign-up page. Sign-ups are happening but activation is low — users aren't completing onboarding, not reaching the core value moment, and churning before they convert to paid. That's a friction problem in the conversion path, not a product problem. The audit identifies exactly where the path breaks and what's preventing activation.
DTC: Cart abandonment and checkout friction are eating margin — You're running paid social and search at scale. Add-to-cart rates look reasonable. But checkout completion is under-performing. The gap between add-to-cart and purchase completed is a friction audit in itself — trust signals at the payment stage, shipping cost reveal timing, form field count, guest checkout availability, and mobile checkout layout are all specific audit points.
B2B: Demo booking form friction and low-quality pipeline — Your paid campaigns are generating interest but the demo booking page isn't converting at the rate your traffic quality should support. The form is too long, the qualification questions are creating resistance, the page doesn't reinforce why booking the demo is worth 30 minutes of a senior buyer's time, or the mobile layout is making the form nearly unusable. These are fixable friction points, not traffic quality issues.
US buyers — especially at higher CAC levels — are fast to dismiss pages that don't immediately confirm they're in the right place. When the ad copy speaks to a specific pain, feature, or offer, and the landing page opens with a generic value proposition, the signal is that the page wasn't built for them. Message match between ad and page is the first thing we audit because it determines whether anything else on the page even gets read.
The type of trust signal that moves a US buyer varies by vertical. SaaS buyers want G2 or Capterra ratings, named enterprise logos, and security certifications. DTC buyers want review counts with star ratings, user-generated content, and transparent return policies visible before checkout. B2B buyers want named case study clients, specific ROI claims with attribution, and recognisable logos from their industry. Generic testimonials without specificity or platform attribution do almost no conversion work at the moment a buyer is deciding whether to proceed.
Trial sign-up forms that ask for a credit card when competitors don't. Demo booking forms with six qualification fields before the calendar appears. Checkout forms with mandatory account creation. Each of these friction patterns has a measurable abandonment cost, and each is one of the most common CRO findings we encounter. The minimum viable field set for the conversion goal is almost always shorter than what's currently on the page.
US paid traffic on mobile is the majority for most DTC brands and a significant portion for SaaS and B2B. A checkout page that stacks poorly on iPhone 14 Pro, a demo booking calendar that doesn't render on Android Chrome, or a trial sign-up form that triggers the wrong mobile keyboard on the email field — these are real conversion leaks that don't appear in desktop-only QA. Mobile layout testing on actual device conditions is a specific and separate part of the audit.
We assess whether the headline, subheadline, and hero section of your landing page directly mirrors the ad that drove the click — in language, offer framing, audience specificity, and visual hierarchy. For SaaS, this includes checking whether the trial value proposition on the page matches the ad creative. For DTC, whether the product claim and visual match. For B2B, whether the pain point or ROI frame carries through.
We map every conversion point on the page, assess the clarity and specificity of the primary CTA, and check visibility on mobile without scrolling. We identify whether secondary CTAs are supporting or undermining the primary conversion goal — a common issue on B2B pages where multiple options (demo, contact, download) create decision paralysis.
We audit the type, placement, and specificity of every trust element on the page against the vertical and audience. G2 badges above the fold for SaaS. Return policy and review count near the add-to-cart button for DTC. Named case study references and industry logos near the demo booking form for B2B. Placement relative to the primary conversion point is as important as presence.
We review every form on the page for field necessity, label clarity, mobile keyboard behaviour, error state design, and whether the form asks for information that's premature in the buying journey. We identify the minimum viable field set and document which fields are most likely causing abandonment.
We assess whether testimonials, case studies, and review aggregates contain the specificity needed to move a US buyer in your vertical — named companies, measurable outcomes, role-relevant perspectives, and review volumes that signal market validation rather than token feedback.
We run your pages against Google's Core Web Vitals benchmarks on both desktop and mobile, identify which metrics are failing, and estimate the conversion impact. For high-spend paid campaigns, page speed failures are a direct and quantifiable cost.
We test on multiple iOS and Android screen sizes with attention to CTA visibility, form usability, tap-target sizing, font readability, and layout stability. For DTC checkout and SaaS trial sign-up, mobile layout testing on real device conditions is one of the highest-impact audit areas.
We audit what happens after conversion — for SaaS, the onboarding email sequence and activation path; for DTC, the post-purchase confirmation and upsell sequence; for B2B, the demo confirmation, reminder cadence, and pre-call nurture sequence. The post-conversion experience is part of the revenue equation and is routinely under-built.
The audit is completed in five business days from the date you provide access and confirm the URLs. The five days cover the full audit, report writing, and the debrief session. Contact us@ignitednepal.com if you need the audit delivered against a specific sprint or campaign timeline.
The audit covers the full conversion path from the paid ad click to the completed conversion — and for SaaS, through the onboarding sequence to the activation event. For DTC, this includes the cart and checkout flow. For B2B, the demo booking path through to the pre-call confirmation sequence. The scope is agreed in the intake call, and we flag if the conversion path requires additional pages beyond the initial scope estimate.
Yes. If you have Hotjar, FullStory, Heap, or equivalent data, we incorporate it into the audit. Behavioural data significantly increases the precision of friction identification — it allows us to pinpoint where people stop scrolling, where they click away from forms, and where the mobile layout is breaking in real user sessions. If you don't have heatmap data, we work from the structural and technical audit and note where behavioural data would increase confidence in specific findings.
Internal reviews tend to focus on what the team already suspects is wrong or what's easiest to change. A CRO Audit is structured around evidence — behavioural data, Core Web Vitals testing, device-level layout testing, and a systematic review of the full conversion path against what a first-time visitor from your specific paid audience actually experiences. The findings often surface friction that internal reviews consistently miss because familiarity with the page creates blind spots.
The CRO Audit delivers the findings, the prioritised list, the revenue impact estimates, and the roadmap. Implementation is a separate engagement. Many growth teams implement the roadmap using their existing engineering and design resources. If you need implementation support, contact us@ignitednepal.com to discuss scope and pricing.
Not a black box. Real specialists you can call, with their names on the work.
The spend is running. The traffic is landing. But the conversions aren't following — and there's a specific cause. Whether it's a SaaS trial flow, a DTC checkout, or a B2B demo page, the audit takes five days and tells you exactly what to fix, in what order, and what each fix is worth.
5-day turnaround. Prioritised friction list, revenue impact estimates, and 30-day roadmap included. SaaS, DTC, and B2B conversion paths covered.
Ignited Nepal
Growth engineering · replies within 1 business day
By continuing you agree to our privacy policy.
