What is AI visibility?
AI visibility is how often and how prominently your brand appears in AI-generated answers — from ChatGPT and Perplexity to Google AI Overviews and Gemini. As B2B buyers increasingly start their vendor research in AI tools rather than Google, appearing in those answers drives early-stage brand discovery and shapes shortlists before a buyer ever reaches your website. AI visibility is determined by entity authority (how consistently your brand is documented across authoritative web sources), content structure (whether your pages answer questions in a format AI engines can quote), and citation signals. We track it across 12 AI engines monthly.
Is AI visibility proven to drive revenue?
AI-generated traffic converts at 2–4× the rate of traditional organic traffic in measured US markets — buyers who arrive via an AI recommendation have already had your brand validated by a tool they trust. Brands appearing in the top position in AI answers in their category see 18–34% higher conversion rates from those sessions versus branded search. The category is still early enough that the brands building systematic AI visibility now are establishing a position that will be increasingly hard to displace.
What's the difference between SEO and AEO?
SEO (Search Engine Optimisation) makes your website rank in Google's traditional blue-link results. AEO (Answer Engine Optimisation) makes your brand appear in AI-generated answers — in ChatGPT, Gemini, Perplexity, and Google AI Overviews. Both require a technically healthy site, quality content, and credible backlinks. But AEO requires additional work: entity authority across sources outside your website, content formatted for AI citation rather than just ranking, and schema markup that AI engines can parse. Traditional SEO alone does not produce AI visibility — and the two disciplines are most effective when engineered together.
Can you guarantee my brand appears in ChatGPT?
No guarantee of specific AI placement is honest. LLM algorithms aren't fully transparent and update continuously. What we guarantee is completing all the measurable work that increases your citation probability: entity footprint across 25+ sources, direct-answer content, full schema implementation, and citation building. We track your AI share-of-voice monthly and report on real data — brand mention rate by engine, competitor comparison, and month-on-month trend. Typical results: meaningful, measurable improvement in AI appearance rates within 3–6 months.
What's the difference between AEO and GEO?
AEO (Answer Engine Optimisation) focuses on getting your brand cited in conversational AI tools — ChatGPT, Perplexity, Claude. GEO (Generative Engine Optimisation) focuses on AI-generated search surfaces — primarily Google AI Overviews. The technical foundations overlap: entity authority, direct-answer content, and schema improve both. The difference is in the surface being optimised and how performance is measured. Most US businesses need both. We deliver both as one integrated programme.
How do AI engines decide which brands to mention?
LLMs favour brands that are consistently documented across authoritative sources, have content that directly answers the question being asked, carry strong citation signals from trusted domains, and have structured data that clearly identifies what the business does. The signal LLMs trust most is consistency — the same accurate information about your brand repeated across many trusted sources. A brand with a Wikipedia entry, a Google Knowledge Panel, Crunchbase profile, G2 reviews, industry publication citations, and well-structured FAQ pages is significantly more likely to be cited than a brand with only a website.
How do you measure AI visibility?
We submit a set of 20 tracked queries to multiple AI engines each month and record whether your brand appears in the response. We track ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. We report on brand mention rate, competitor mention rate, position within answers, and month-on-month trend. We also track AI referral traffic in GA4. This gives you a real share-of-voice metric.
How long does it take to see results?
Measurable improvement in AI presence typically begins within 3–6 months. Entity and schema work often shows faster early results — Google Knowledge Panel appearance within 4–8 weeks of entity building is common. AEO content takes 2–4 months from publication before AI models reliably cite it. Consistent appearance across multiple AI engines for multiple target queries is typically established within 6–9 months. We report monthly so you see every incremental gain.