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CUSTOM THEME DEVELOPMENT
Your product has a Figma design system. Your WordPress marketing site has none of it. A custom theme built to your design tokens closes that gap, gives your marketing team a structured editing environment, and positions the site correctly whether WordPress stays as the front end or moves to a headless architecture later.
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/ This is for you if
Your product design team works in Figma with a structured design system. Your WordPress site was built by a contractor two years ago and uses a ThemeForest theme with its own design decisions. The disconnect is visible to anyone who looks at both. A custom theme built from your Figma tokens brings the two into alignment.
You are considering moving to a headless architecture with WordPress as the CMS and Next.js as the front end. A custom theme built with clean content structures, ACF field groups, and well-defined block schemas makes that transition straightforward. A page-builder theme makes it very difficult.
Your clients have Figma libraries, component documentation, and brand standards. You need a WordPress development partner who can translate that design system to a custom theme rather than approximating it with page builder overrides.
/ What's broken
ThemeForest themes are general-purpose products. Your marketing site is a specific thing. The gap between what the theme provides and what your site needs is filled with unused code, redundant plugins, and a database cluttered with options for features no one on your team knows how to remove.
Your Figma file has a structured token system. Your WordPress theme does not. When a brand update comes through, your developer hunts through stylesheets and page-builder inline styles to apply the change manually. A custom theme maps your Figma tokens directly to CSS custom properties, so the theme and the design system stay in sync.
A page-builder theme produces a WordPress editor experience that differs from the front end, breaks with WordPress updates, and forces marketing teams to use a preview workflow that slows content production. Custom themes align the editor with the front end from the first build.
Every time the theme developer pushes an update, there is a risk it conflicts with changes your team or a previous contractor made. At the scale of a US technology company, the overhead of managing that dependency is not acceptable. A custom theme has no third-party update to manage.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We extract colour, spacing, typography, and component variables directly from your Figma file and define them as CSS custom properties in the theme. The theme and the Figma design system share the same values. When the design system updates, the theme update is fast and precise.
We build a library of custom blocks specific to your content types. Each block has a Gutenberg editing interface that reflects the Figma design. Editors interact with a clean, structured admin panel, not a page builder with 200 settings per component.
Pre-composed layout patterns built from your custom blocks give marketing teams a fast way to assemble new pages within the bounds of the design system. Patterns are in the theme, not a plugin.
Structured content is managed through ACF field groups with REST API exposure enabled. If you move to a headless architecture, the content model is already defined, the fields are already structured, and the data is already accessible via the API.
Stylesheets reference the design token layer directly. The SCSS folder structure mirrors the component hierarchy in your Figma file. There are no inline styles from a builder and no competing stylesheet from a plugin.
No jQuery unless the functionality requires it. No unnecessary render-blocking scripts. Images in modern formats with responsive delivery. Themes we build score in the 90s on Lighthouse from a standard hosting environment.
Every block and field group is documented for the marketing team. The full codebase is committed to Git with structured history. Your engineering team can fork it, extend it, or move to headless without starting from scratch.
/ What changes
/ How it works
We review your Figma file, your content model, your engineering standards, and your team's editing requirements. We define the block library, ACF field structure, design token mapping, and headless readiness requirements before development begins.
Figma tokens are mapped to CSS custom properties and the SCSS architecture is set up to reference them. The design system connection is established at the foundation, not retrofitted later.
Custom blocks and page templates are built iteratively against the Figma designs and reviewed in a staging environment. The Gutenberg editor is validated against the front end at each stage.
The theme is tested across browsers and devices. ACF REST API endpoints are verified. Editorial documentation is written for the marketing team. The codebase is committed to Git and handed over with a structured walkthrough for your engineering team.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyWe extract token values from Figma variables or the design token JSON export and define them as CSS custom properties in the theme's root stylesheet. Components reference these properties rather than hardcoded values. If your team uses a token management tool like Style Dictionary, we can consume its output directly.
Yes, and this is a reason to build a custom theme rather than a page-builder site. ACF fields are exposed via the WordPress REST API and WPGraphQL. The block content model is clean and queryable. A move to a Next.js or Astro front end does not require rebuilding the content layer.
Yes. We can follow your Git workflow, branch naming conventions, code review process, and deployment pipeline. We have worked alongside in-house engineering teams at SaaS companies and contribute clean, reviewable pull requests.
A theme for a standard marketing site with eight to twelve page templates and ten to fifteen custom blocks typically takes four to six weeks. Projects with Figma design system integration, headless-readiness requirements, or large block libraries may run eight to ten weeks depending on review cycle speed.
WordPress is the right choice when the marketing team already knows it, when there is a large library of existing content to migrate, or when the cost of a headless CMS licence is a factor. A custom WordPress theme with clean ACF structures and REST API exposure gives you a headless-capable CMS with a familiar editing interface and no additional subscription cost.
Start here
If your marketing site does not reflect the design decisions your product team has made, the disconnect is visible to every visitor who crosses between them. A custom WordPress theme built to your Figma tokens closes that gap, gives your marketing team a structured editing environment, and leaves the path to headless open when your architecture is ready for it.
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