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CUSTOM THEME DEVELOPMENT
Most WordPress themes were built for left-to-right languages. If your site serves Arabic-speaking audiences, RTL support should not be a plugin you bolt on after the fact. A custom theme built for bilingual Arabic and English audiences treats right-to-left layout as a native architectural decision, not an afterthought.
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/ This is for you if
Your brand communicates in two languages and your site needs to do the same, not with a plugin that flips direction and hopes for the best, but with a theme that was built from the ground up to handle both. Typography, spacing, and layout logic need to work correctly in both directions.
Your organisation operates in a regulated environment and your digital presence must reflect brand standards precisely. A ThemeForest theme gives you someone else's component library. A custom theme gives you exactly the components your brand requires and nothing else.
Your clients have bilingual requirements, Arabic typeface specifications, and brand guidelines that do not fit neatly into a page builder. You need a development partner who can build a theme that meets those requirements and is documentable, maintainable, and handover-ready.
/ What's broken
ThemeForest themes are built to sell to a global audience with every conceivable use case. Your UAE business site does not need 200 demo layouts, a WooCommerce integration you will not use, or a portfolio module built for a photography studio. Every bundled feature adds weight, slows the site, and creates maintenance obligations.
When brand guidelines are updated, or when the Arabic version of the site requires different spacing or font sizing than the English version, there is no clean system to manage those differences. Values are scattered across stylesheet files, inline styles, and plugin overrides. A token-based system gives you one place to manage visual variables for each language direction.
Content editors in a bilingual environment need a reliable, direction-aware editing experience. Legacy themes produce an editor that does not reflect the front end, does not handle RTL correctly, and forces editors to preview rather than trust what they see. Custom themes bring the editing experience and the front end into alignment.
Most WordPress themes treat RTL as an afterthought, adding a separate rtl.css file that overrides the main stylesheet. This approach produces inconsistencies, requires double the CSS maintenance, and breaks unpredictably when the theme is updated. A custom theme builds direction logic into the SCSS architecture from the first line.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Colours, spacing, typography, and layout values are defined as CSS custom properties. Where spacing or sizing differs between LTR and RTL layouts, those differences are managed at the token level, not overridden in component stylesheets.
We build a library of custom blocks specific to your content types. Each block is tested in both Arabic and English contexts, with correct text direction, appropriate font rendering, and responsive behaviour in both directions.
Pre-composed layout patterns are built for both language versions of the site. Editors can assemble pages efficiently in either language without rebuilding layouts from scratch.
Where content exists in both Arabic and English, we structure ACF field groups so editors manage both versions in one place. Field labels, instructions, and help text are provided in both languages for the editorial team.
Stylesheets are written with logical CSS properties where supported, and with explicit RTL handling in the SCSS architecture where browser support requires it. There is no separate rtl.css override file. Direction is managed in the component code.
Arabic web fonts are selected for legibility and performance. Font loading strategy is configured to avoid layout shift and minimise render-blocking. Both the Arabic and English type stacks are defined in the design token system.
Documentation covers both the English and Arabic editing workflows. The full codebase is committed to Git and handed over with a walkthrough session for your content and editorial team.
/ What changes
/ How it works
We review your content model in both languages, your design requirements for Arabic and English layouts, and your team's editing needs. We map the block library, ACF field structure, and direction-handling strategy before writing any code.
Token values are set for both language contexts where they differ. The SCSS architecture is configured with direction-aware logic from the start. This is not added later.
Custom blocks and templates are developed and tested in both Arabic and English at each stage. The Gutenberg editing experience is reviewed in both directions before moving to the next component.
The theme is tested across browsers and devices used by audiences in the UAE and wider Gulf region. Documentation covers both language workflows. The codebase is handed over via Git.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyTranslation plugins manage content translation but do not solve layout and direction problems. A custom theme with native RTL architecture ensures that every component, from navigation to cards to form fields, behaves correctly in both directions. The translation plugin manages the content; the theme manages the presentation.
A plugin-based RTL solution adds an override stylesheet that attempts to reverse the directional properties of the original theme. This produces conflicts, inconsistencies, and maintenance overhead. A custom theme uses CSS logical properties and direction-aware SCSS components so that direction is managed at the source, not overridden after the fact.
The choice of Arabic typeface depends on the brand and the content context. We have used Noto Kufi Arabic, Tajawal, Almarai, and IBM Plex Arabic on production sites. We assess rendering quality, variable font support, and loading performance for each project and make a recommendation based on those factors.
A bilingual theme with Arabic and English support, a custom block library, and ACF-structured content typically takes six to eight weeks. The additional scope compared to a single-language theme reflects the direction testing, bilingual documentation, and the increased number of component states to validate.
Yes. We can audit the existing site, design the content model for both language versions, build the custom theme, and manage the migration of existing content. URL structures and SEO metadata are preserved through the transition.
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A WordPress theme bought from a marketplace and adjusted with a direction plugin is not a bilingual site. It is a single-language site with a workaround applied. If your business operates in both Arabic and English, your theme should have been built for both from the start. That is what we build.
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