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WEBSITE REDESIGN
Many corporate websites operating in the UAE were built for a previous market, a previous audience, or a previous version of the business. If your site is English-only in a bilingual market, built for a GCC audience that has since shifted, or presenting a corporate identity that no longer matches what you are selling, visitors are not converting because the site does not speak to them. Structure, language, and positioning all need to be right before a site can perform.
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/ This is for you if
You are running paid campaigns on Google or Meta. Traffic is arriving. Leads are not. The site is the problem, not the media budget. Weak messaging on the landing page, no clear CTA hierarchy, and a mobile experience that breaks under UAE network conditions are all conversion killers that no amount of ad spend can fix.
Your business was set up for a specific market segment or geographic focus that has since shifted. The site still says what you used to do, shows the clients you used to serve, and positions the business for conversations you are no longer having. A redesign rebuilds the positioning without starting from zero.
In the UAE's professional and corporate market, your website is reviewed before every pitch, RFP, and partnership conversation. A site that is English-only in a market where Arabic is a primary language for half your audience, that loads slowly on mobile, or that has no visible proof of your work, communicates the wrong things before you have had a chance to speak.
/ What's broken
Your homepage does not tell a visitor what you do, for whom, and why they should act. In a competitive market like Dubai or Abu Dhabi, where alternatives are a search away, vague positioning is a direct loss. The first section of your homepage either earns the next scroll or loses the visitor entirely.
There are pages, but there is no designed path through them. Visitors arrive, look around, and leave without taking action. A clear user journey maps what a visitor needs to see and in what order, from arrival to enquiry. Without it, the site is a brochure, not a conversion tool.
In the UAE's professional market, proof matters. Client names, project results, sector experience, and visible credentials need to appear early, not at the bottom of a long scroll. When trust signals are buried or absent, visitors move to a competitor who made their credibility visible.
Mobile is the primary device for web browsing across the UAE. A site that renders poorly on a phone, loads slowly over a mobile connection, or requires desktop interaction to navigate is invisible to a large portion of your market. A mobile experience that is not intentional is a mobile experience that does not work.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit your existing site before a single wireframe is produced. The audit covers traffic and conversion data, mobile performance, content accuracy, CTA placement, and the gap between your current positioning and your target market. If a bilingual Arabic and English version is part of the scope, the audit includes a review of language requirements and content structure for both.
We restructure the site based on what your visitors need and what your business needs them to do. The sitemap reflects your current services and markets. If the redesign includes a bilingual structure, the IA accounts for both language versions from the start, not as an afterthought.
Every key page is wireframed before design begins. For bilingual sites, wireframes address both Arabic and English layouts, including right-to-left text rendering for the Arabic version. Full designs follow approval of the wireframes and apply your brand with precision: typography, spacing, CTA placement, and image use.
We build the redesigned site and migrate existing content. Accurate content is retained and placed into the new structure. Outdated or misaligned content is flagged for revision. For bilingual builds, Arabic copy is either migrated from your existing materials or professionally produced and reviewed. Nothing is auto-translated.
Every changing or removed URL gets a 301 redirect to the correct new destination. Analytics tracking is reconnected and verified before launch. If the site now serves two language paths, both are tracked independently so you can see how Arabic and English audiences behave differently.
/ What changes
/ How it works
We audit your existing site against traffic data, mobile performance, conversion paths, content accuracy, and language coverage. For bilingual projects, the audit defines the scope of Arabic content from the start. You receive a written report and agree on scope before any design work begins.
We produce the revised sitemap and wireframes for all key pages. For bilingual builds, both language versions are wireframed simultaneously. Full designs follow approval of the wireframes.
We build the site, migrate content, and prepare the redirect map. Arabic copy is integrated, reviewed, and tested for right-to-left rendering. You review a staging version in both languages before go-live.
We launch. Redirects go live. Analytics tracking for both language paths is verified. Traffic and crawl behaviour are monitored in the days following launch to catch and resolve any issues.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA standard redesign takes six to ten weeks from audit to launch. Bilingual projects with Arabic and English versions typically require two to three additional weeks depending on the volume of Arabic content and the number of review cycles. We confirm the full timeline at the end of the audit phase.
We can work with Arabic copy you provide, migrate accurate existing Arabic content, or produce Arabic copy through our network of professional translators and copywriters familiar with UAE market tone. We do not use automated translation. All Arabic copy is reviewed for accuracy and register before build.
A correctly structured bilingual site uses hreflang tags and separate URL paths for each language version. This ensures that Arabic pages compete for Arabic-language search results and English pages compete for English-language results, without one cannibalising the other.
The audit determines what content is accurate, what is outdated, and what is misaligned with your current positioning. Content that passes the audit is migrated into the new structure. Content that does not is flagged for revision with specific recommendations. Nothing is deleted without your sign-off.
Yes, in most cases the domain stays the same. URL structure may change as part of the IA work, but every changed URL receives a 301 redirect. If there are specific URLs you need to preserve for technical or contractual reasons, we accommodate those constraints within the redirect plan.
Start here
An audit takes one week and produces a written report that shows you exactly what your site is and is not doing, what needs to change, and what a redesign would cover. If a bilingual structure is part of what your market requires, the audit defines that scope too. There is no obligation beyond the audit itself.
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