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WEBSITE REDESIGN
Real estate companies, hospitality groups, and professional services firms across Qatar are running English-only websites on desktop-first architecture, with no Arabic version and weak mobile performance. In a market where a significant share of decision-makers read Arabic first, and where mobile is the primary device, that structure is not a minor gap. It is a structural exclusion. We rebuild the site with Arabic RTL as a core deliverable, not an afterthought.
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/ This is for you if
Your company is active in a market where Qatari nationals and Arabic-speaking residents are a primary audience. Your website is in English only. It was built by an international agency for an international developer profile. It does not speak to, and was not designed for, a significant portion of your actual market. The Arabic version does not exist, and the mobile experience was not designed for how your audience actually uses their phone.
Qatar's hospitality and luxury sector operates in a mobile-first environment. Guests research, book, and review on their phones. A site designed primarily for desktop, with mobile treated as a compressed version of the same layout, loses bookings and enquiries to competitors whose mobile experience was built properly. The visual brand is strong. The site architecture is not.
Qatar's Vision 2030 is driving significant demand for professional services across infrastructure, finance, education, and healthcare. Firms positioning themselves for government contracts or joint ventures need a website that signals the right level of capability and credibility. An English-only site with outdated content and no Arabic version is not appropriate for this positioning context.
/ What's broken
For a Qatar-market website serving Qatari nationals and Arabic-speaking residents, the absence of an Arabic version is a fundamental structural gap. It is not a translation project. An Arabic RTL redesign requires a separate IA consideration, right-to-left layout architecture, Arabic copy written for the audience rather than translated from English, and correct technical implementation of language switching. This is a design and build problem, not a content problem.
Qatar has one of the highest smartphone penetration rates in the world. The majority of users access websites on mobile. A desktop-first site with compressed mobile layout is not a mobile experience. It is a compromised desktop experience on a small screen. Fast load times, correct touch target sizing, mobile-optimised navigation, and content hierarchy designed for a phone are requirements, not enhancements.
English-only international-style websites often omit the trust signals that Qatar-market audiences expect. Physical address. Local phone number. Commercial registration details. Named leadership. These signals matter more in relationship-driven markets. A website that reads as anonymous, regardless of how strong the visual design is, fails to establish the baseline credibility that qualified prospects require before engaging.
Companies positioning for Qatar's Vision 2030 growth sectors need websites that communicate capability, track record, and alignment with the national development agenda where relevant. A generic international website template does not do this. The messaging, the case studies, and the structural emphasis need to reflect the specific positioning context of a company operating in this market.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit the existing site with reference to the Qatar-market brief: English-only gaps, mobile performance, trust signal presence, Arabic RTL readiness, and current analytics setup. The audit identifies what needs to be rebuilt versus what can be migrated. For businesses with no Arabic version, the audit includes a gap assessment for the Arabic IA.
We build the IA for both English and Arabic versions. The Arabic IA is not a mirror of the English IA. It is structured for Arabic-language audiences with appropriate content emphasis, trust signal placement, and navigation logic. URL structure for both language versions is defined at this stage to ensure correct indexing.
Wireframes are built for both language directions: left-to-right for English, right-to-left for Arabic. Arabic RTL layout requires design decisions that go beyond text direction: element alignment, icon placement, navigation flow, and content hierarchy all change. High-fidelity design follows approved wireframes for both versions.
We build the new site with both language versions, migrate and rewrite content, and produce the full redirect map. Arabic copy is written by native Arabic speakers for the audience, not translated from English. The redirect map ensures no existing search equity is lost.
The site is built mobile-first by default. Analytics tracking is verified for both language versions before launch. Post-launch monitoring covers crawl errors, redirect failures, and tracking anomalies for 30 days.
/ What changes
/ How it works
We audit the existing site and conduct stakeholder interviews. For Qatar-market projects, the audit scope includes Arabic-language gap assessment, mobile performance review, trust signal inventory, and local SEO signals. We review available analytics to understand the current split between English and Arabic user behaviour where data exists.
We build the IA for both English and Arabic versions and present for sign-off. Wireframes are built for both language directions. RTL layout logic is established at the wireframe stage, not during build. This is where the structural decisions are made. Design does not begin until both wireframes are approved.
High-fidelity designs are produced for both language versions. The Arabic design is reviewed by native Arabic speakers before build begins. Build runs both versions concurrently. Arabic copy is written in parallel with the build. The redirect map is produced before launch.
Full QA across devices and browsers for both language versions. Mobile performance is tested on the devices and network conditions typical in Qatar. Analytics tracking is verified for both versions. Post-launch monitoring runs for 30 days.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyNo. The Arabic version is designed as a separate content project for Arabic-language audiences. The IA may share structural similarities with the English version, but Arabic copy is written by native Arabic speakers for the audience, not translated from English. Translated Arabic reads differently and performs differently in search. We do not deliver translated copy on Qatar-market projects.
Right-to-left layout requires changes beyond text direction. Navigation flows right to left. Element alignment reverses. Icons that point in a directional sense need to be mirrored. Content hierarchy and reading patterns differ. These are design and build decisions that need to be made at the wireframe stage. Adding RTL to a finished LTR design produces a technically functional but visually compromised result. We plan for RTL from the beginning of the project.
We implement hreflang tags to signal to search engines which language version to serve to which audience. Both language versions have their own URL structure, either as separate subdomains or as subdirectory paths, depending on the existing domain architecture and SEO considerations. This is defined in the IA document and agreed before build begins.
Based on our experience with Qatar-market redesigns, the highest-impact trust signals are a local phone number visible in the header, a physical address in the footer, company registration or commercial licence details, named leadership with photographs, and Arabic copy that reads as written for the audience. For businesses in real estate and professional services, client or project references are also significant. We assess the current trust signal inventory as part of the audit.
For companies positioning for contracts or partnerships in Qatar's Vision 2030 sectors, the website messaging should reflect sector expertise, local presence, and alignment with the national development agenda where genuine. This is not about inserting references to Vision 2030 into every page. It is about ensuring the messaging hierarchy, the case study selection, and the positioning language reflect the commercial context the company is operating in. We address this in the messaging strategy stage of the audit.
Start here
For businesses in Qatar's real estate, hospitality, and professional services sectors, the structural problems are consistent: no Arabic version, mobile experience that was not built for mobile, and trust signals that do not meet local market expectations. Ignited Nepal's Qatar-market redesigns address all three, starting with an audit that identifies exactly what needs to be rebuilt and in what order.
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