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WEBSITE DESIGN & DEV
In Qatar's real estate, corporate, hospitality, and luxury sectors, a website is a statement of positioning before it is a sales tool. Visitors form a credibility judgement within seconds. Arabic and English audiences have distinct expectations for language, layout, and information. We build bilingual Arabic-English websites, with full RTL support, that meet the standard your market expects and convert the traffic you are already receiving.
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/ This is for you if
Property buyers in Qatar research online before they engage. Your website is the first credibility check. If it does not load fast, look authoritative, and communicate the quality of your developments in both Arabic and English, you are losing prospective buyers to competitors whose digital presence better reflects their positioning.
You operate at the mid to enterprise level. Your clients are government entities, institutional buyers, or senior decision-makers who look up your website before a meeting. A site that looks generic, loads slowly, or fails to communicate your track record and credentials undermines the relationship before it begins.
Your physical experience is exceptional. Your website should communicate that experience before a guest arrives. High-net-worth Arabic and English-speaking audiences expect a visual and content standard that matches the product. A site that looks like a template signals that the brand has not invested in itself.
/ What's broken
Many bilingual websites in Qatar have a strong English-language version and an Arabic version that was translated at the end of the project, laid out by mirroring the English, and never properly reviewed. Arabic readers notice immediately. The typography is wrong, the layout feels forced, and the content does not read as native. A site that communicates differently to Arabic and English audiences sends inconsistent signals about the brand.
Companies operating at a premium level in Qatar's real estate, hospitality, or corporate sectors frequently have websites that look like they were built for a fraction of the market. The gap between the in-person experience and the digital one is visible and it costs business. The website should be the best first impression, not the worst.
A significant proportion of web browsing in Qatar and the broader Gulf is on mobile. A site that is slow to load, visually broken at smaller screen sizes, or has a contact flow that does not work on a phone loses the majority of its traffic at the first interaction. Mobile performance is not a secondary consideration. It is the primary one.
Visitors arrive on a well-designed page and find no clear next step. No prominent contact method. No enquiry form above the fold. No WhatsApp link. In Qatar's business culture, where relationships drive transactions, the website needs to make it frictionless to initiate that first contact. If the path to contact is unclear, the visitor closes the tab.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
A structured session covering your business, your clients (Arabic and English-speaking), your competitive landscape, and the specific objectives for this website. We identify the trust signals and conversion paths your audience expects in Qatar's market specifically, not a generic Gulf template.
Full page structure mapped for both Arabic and English versions. User journeys defined separately for each audience. In Qatar's real estate, hospitality, and corporate sectors, the information hierarchy for Arabic-speaking local and regional buyers differs from that for English-speaking international audiences. We plan for both from the start.
Separate wireframe blueprints for Arabic (RTL) and English (LTR) layouts. RTL layout is not the English layout flipped. It requires its own navigation structure, content flow, and visual hierarchy decisions. We wireframe both independently and review both with you before design begins.
A complete visual design system including Arabic and Latin typefaces selected for readability and brand alignment, RTL and LTR spacing and layout rules, colour palette, and component standards. Arabic typographic standards (kashida, diacritics, character-spacing) require specific typographic decisions that differ entirely from Latin type handling.
Built on WordPress, Webflow, or a custom stack. Both language versions managed through a single CMS with independent content management for Arabic and English teams. RTL and LTR layouts rendered correctly on all devices. Contact paths optimised for Qatar's communication preferences, including WhatsApp integration where relevant.
Google Analytics 4 and Google Search Console configured for both language versions. Full QA for RTL and LTR layouts across devices and browsers. Launch-ready handover with CMS training, credentials, and written documentation for both language content teams.
/ What changes
/ How it works
Structured discovery session covering your business, your Arabic and English-speaking audiences, your competitive landscape in Qatar, and your specific content and conversion objectives. We audit your existing site, review competitor sites in your category, and produce a full bilingual sitemap and content plan. Both language versions are planned simultaneously from the outset.
Separate wireframes for Arabic RTL and English LTR layouts. Visual design produced for both versions with a unified design system. Arabic and Latin typography selections documented. You review and approve both language versions at wireframe stage and at visual design stage before development begins.
CMS build with full bilingual content architecture, RTL and LTR layout rendering, Arabic and Latin typography implementation, WhatsApp and contact path integration, analytics setup for both language versions, and internal quality testing across devices and browsers.
Full cross-browser and cross-device QA for both RTL Arabic and LTR English layouts. Performance testing. Final client review for both language versions. Launch and handover with CMS training, credentials, and written documentation for both Arabic and English content teams.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyEvery Qatar-market build includes a fully native RTL Arabic layout, not a CSS-mirrored version of the English site. Arabic navigation, content flow, typographic settings, and visual hierarchy are all built independently of the English version. RTL layout decisions are reviewed at wireframe stage before development begins, so structural issues are resolved before they cost development time.
If you provide Arabic-language copy, we implement it with native typographic standards and review it for layout compatibility. If you need Arabic copywriting as part of the project, that can be scoped as an add-on with a native Arabic copywriter. We do not use machine translation as a final deliverable for client-facing Arabic pages.
WhatsApp integration is included as a standard option in Qatar-market builds for clients who use it as a primary business contact channel. We configure click-to-chat links, floating contact buttons, and UTM tracking so WhatsApp enquiries are captured in analytics alongside form and phone enquiries.
The Arabic and English versions are managed through a single CMS with independent content management for each language. Updating the Arabic homepage does not affect the English homepage, and vice versa. Both language teams can manage their respective content without technical support for routine updates. We provide CMS training for both teams at handover.
Vision 2030 positioning can be integrated into site architecture, content strategy, and corporate narrative for companies whose work contributes to Qatar's national development priorities. This is most relevant for companies in infrastructure, technology, education, sustainability, and economic diversification sectors. We discuss this during discovery and structure the relevant content sections accordingly.
Start here
If your current website is not generating the enquiries your business deserves, or if your Arabic and English audiences are receiving different levels of digital experience, a diagnostic conversation will identify exactly what needs to change. Thirty minutes. No commitment.
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