01
Heatmap and Session Recording Audit
We install heatmap and session recording tools on your key pages and collect data from your Qatar-market visitors. We analyse scroll depth, click patterns, exit points, and session recordings to identify specifically where visitors are losing interest or encountering friction. For pages with both Arabic and English versions, we analyse visitor behaviour on each language version separately.
02
Form Analytics
We instrument your contact forms to capture field-level abandonment data. For Qatar-market pages, form analytics frequently reveals that visitors abandon at fields requiring detailed project information or personal details that feel premature for an initial contact. The data tells us exactly which fields to remove or defer.
03
Conversion Audit
We audit your key conversion pages against criteria relevant to the Qatar market: WhatsApp integration and placement, Arabic RTL layout correctness for CTAs and forms, trust signal type and position, form design, mobile experience (the dominant browsing device in Qatar), page load performance on mobile data connections, and alignment between your paid media creative and the landing page experience.
04
UX Redesign Wireframes
We produce redesign wireframes for your highest-impact pages incorporating the audit findings. For Qatar-market pages, wireframes address both Arabic RTL and English LTR layouts, specify WhatsApp button placement and labelling, and reflect the trust signal conventions relevant to this market. Both language versions of each page are wireframed.
05
A/B Test Plan
We produce a structured A/B test plan for your key pages, including tests specific to the Qatar market: WhatsApp versus form as the primary CTA, Arabic versus English versus bilingual page variants, and trust signal placement variations. For pages with sufficient traffic, systematic testing produces validated improvements.
06
CTA Copy Variants
We write CTA copy variants in both Arabic and English for each key conversion point. For WhatsApp CTAs, the copy needs to communicate what the conversation is about and what the visitor can expect, not just "Chat with us". For form CTAs, the copy needs to be specific about what happens after submission. We write variants for both languages and both contexts.
07
Form Redesign
We redesign your contact forms for the Qatar market: reducing field count, reordering fields to reflect how initial enquiries naturally progress, adapting form labels for Arabic input conventions, ensuring RTL layout for Arabic form versions, and improving the mobile completion experience for the devices and connection speeds common in Qatar.
08
Trust Signal Placement
We advise on which trust signals matter most to Qatari visitors and where on the page they should appear. Company registration information, a physical Qatar or GCC address, Arabic-language content, and recognisable local client names or projects are high-value signals in this market. We specify placement in the wireframes and confirm implementation.
09
Implementation Support
We support your development team in implementing the redesigned pages and WhatsApp integration, or implement directly where appropriate. We verify that conversion tracking covers WhatsApp click events as well as form submissions, so your total enquiry volume is accurately measured.