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LANDING PAGE DESIGN
Most businesses in Qatar running paid campaigns send traffic to a website that was built for a general audience. The visitor who clicked your ad had a specific reason. The page they land on does not continue that conversation. We design and build single-purpose landing pages matched to the traffic source, with one clear action and no competing exits. We produce Arabic and English variants, with RTL layout for Arabic pages, so every visitor sees a page built for them.
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/ This is for you if
You are running Google Ads or social media campaigns targeting Arabic-speaking buyers. Your ads may be in Arabic, but the page the visitor lands on is in English or is a generic bilingual page that was not built for a paid audience. An Arabic-language landing page in RTL layout, written for the specific audience and offer, converts the traffic you are already paying for.
You are a property developer, real estate agent, education provider, medical clinic, or professional services firm running paid campaigns for lead capture. Your campaign has a specific audience and a specific offer. A dedicated page built to that campaign, with a WhatsApp CTA alongside the form, gives buyers the contact option they prefer and captures leads that a form-only page misses.
You are entering the Qatari market or expanding an existing presence. Your existing landing pages were built for a different market and do not carry the trust signals, language options, or contact methods that Qatari buyers expect. You need a build partner who understands both the Arabic and English audience requirements in this market.
/ What's broken
A significant portion of paid campaign traffic in Qatar comes from Arabic-speaking users. Sending that traffic to an English-only page, or to a bilingual page that was not written for an Arabic audience, produces a poor experience and low conversion. An Arabic-language page in RTL layout built specifically for that audience is not a nice-to-have. It is a basic requirement for campaigns targeting Arabic speakers.
WhatsApp is the dominant communication channel in Qatar for personal and business contact. A landing page with only a form misses the large share of buyers who will not fill in a form but will start a conversation on WhatsApp. Adding WhatsApp as a primary or co-primary CTA captures this audience without requiring any additional campaign spend.
The ad makes a specific promise to a specific audience. The landing page talks about the company in general terms. The visitor arrived expecting a continuation of the conversation the ad started. A generic page breaks that continuity and most visitors leave without taking any action.
Navigation is still present. There are links to other pages, services, and sections of the main website. Every additional link is a way for the visitor to leave the conversion path. A landing page built for a paid campaign should have no navigation and no competing CTAs. One page, one action.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We run a structured brief session covering the campaign, the audience, the traffic source, the specific offer or CTA, the trust signals available, and the contact methods preferred by the audience. For Qatar campaigns, this includes confirming whether WhatsApp is a primary or co-primary CTA and whether an Arabic-language variant is required.
We wireframe the page before copy or design begins. For campaigns with Arabic and English variants, we wireframe both: the English LTR layout and the Arabic RTL layout. The wireframe confirms the hierarchy, CTA placement, proof positioning, and contact options on each variant.
We write the full copy for both the Arabic-language and English-language variants of the page. The Arabic copy is written for an Arabic-speaking buyer in the Qatari market, not translated from English. The English copy is written for an English-speaking buyer. Each is structured and toned for its audience.
We design both variants to the approved wireframes. The Arabic variant uses RTL layout throughout: text alignment, button placement, icon direction, and form field orientation all reflect the RTL reading direction. The design supports the conversion objective on both variants.
We build both language variants in your chosen platform. The Arabic variant is built in full RTL layout. Both variants include a WhatsApp CTA configured to open a pre-filled WhatsApp conversation, a lead capture form, and correct thank-you page behaviour for conversion tracking.
We build an A/B variant of the primary campaign page, integrate Google Ads conversion tracking and GA4 goal recording, configure WhatsApp click event tracking alongside form submission tracking, and confirm that all conversion events are firing correctly before the campaign goes live.
/ What changes
/ How it works
One structured session covering the campaign, the audience, the traffic source, the offer, the preferred contact methods, and whether Arabic and English variants are both required. This brief governs every decision in the build.
We wireframe the LTR and RTL layouts separately, confirming CTA placement, WhatsApp integration points, and proof positioning on each. We then write the Arabic-language and English-language copy separately, each structured for its audience. Both are reviewed and approved before design begins.
We design both variants to the approved wireframes and build them in your chosen platform. The Arabic variant is built in full RTL layout. Both include the WhatsApp CTA, lead capture form, and correct conversion tracking configuration.
We build the A/B variant, integrate Google Ads conversion tracking and GA4 goal recording for both form submissions and WhatsApp click events, run QA across devices and browsers, and confirm all conversion events are firing correctly before the campaign is switched on.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyRTL layout affects the entire visual structure of the page, not only the text direction. Button placement, image positioning, form field alignment, navigation flow, and visual hierarchy all mirror when the reading direction changes from LTR to RTL. Inserting Arabic text into an LTR design produces a page that looks and functions incorrectly for Arabic-speaking users. A properly built Arabic page is designed in RTL from the wireframe stage.
The WhatsApp CTA button opens a WhatsApp conversation with a pre-filled message, typically a short greeting that identifies the campaign or offer. The visitor sends the message and the conversation begins in WhatsApp. The click event is tracked in Google Ads and GA4 so that WhatsApp contacts are counted alongside form submissions in your conversion data.
We write the Arabic-language copy as part of the page brief and copy framework deliverable. If you have an Arabic copywriter or prefer to supply the Arabic content, we can build the page to your copy. We will review the structure at the wireframe stage to confirm the content hierarchy is correct for the audience before build begins.
A build including Arabic and English variants takes 10 to 14 business days from brief to live. The additional time reflects the separate wireframe, copy, and design process for each variant and the extended QA required for RTL layout.
Yes. We build landing pages for campaigns running on Google Ads, Meta, LinkedIn, Snapchat, TikTok, and other paid platforms. The brief process covers the specific platform, audience, and message so that the page is built to match. The platform the campaign runs on does not change the build process, but it does inform the copy and CTA structure.
Start here
Tell us about the campaign and the audience. We will confirm whether you need Arabic and English variants, how the WhatsApp CTA should be configured, and what the page needs to carry to convert the traffic you are already paying for.
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