Discovery
We begin with a structured discovery session covering your property type, room and suite inventory, target guest markets, current booking source mix, OTA commission spend, F&B and event revenue lines, corporate account structure, and current website performance. We document the language requirements for your target markets and the specific booking journey considerations for Arabic-language and international guests.
Sitemap and Information Architecture
We build a sitemap designed around the way guests and event planners research and book your property. The architecture accounts for Arabic and English as parallel content streams, with consistent navigation logic across both languages. Room and suite discovery, rate comparison, F&B, event and venue hire, and booking entry points are structured at every relevant stage of the guest journey.
Wireframes
We wireframe every key page type in both Arabic (RTL) and English before design begins. Wireframes define content hierarchy, booking CTA placement, rate comparison module positioning, event specification layouts, and the enquiry flow for MICE and private event bookings. RTL layout is planned at the wireframe stage, not retrofitted after design. You review and approve wireframes before design begins.
Design
We design a website that reflects the standard and character of your property. For luxury hotels, the design communicates the premium experience and aligns with the visual language your property uses across its physical environment. For event venues, the design conveys scale, technical capability, and the professional standard of your event delivery. Arabic and English versions are designed to the same standard, with appropriate typographic and layout treatment for both scripts.
Build
We build in a CMS that your team can manage in Arabic and English without developer involvement. Page speed, mobile performance, and accessibility are built to the standard required for both domestic and international users. Structured data for accommodation, restaurant, and event pages supports organic search visibility in Arabic and English across GCC and international search markets.
Booking Engine Integration
We integrate your booking engine within the design of your website for both Arabic and English booking journeys. Multi-currency rate display is configured for key inbound markets. The booking flow stays on-brand from the first availability check to the confirmation page in both languages. Rate parity is configured, and the best rate guarantee is built into the booking journey at the point where guests are most likely to compare with OTA platforms.
Room and Suite Pages
We write and build dedicated pages for every room and suite category in Arabic and English. Each page covers room and suite layout, bedding configuration, bathroom facilities, floor and aspect information, inclusions in the rate, and a direct booking CTA. For luxury properties, room pages communicate the design, the view, and the specific character of each category in language that justifies the rate and positions the direct booking experience above the OTA listing.
Rate Comparison Module
We build a rate comparison module that shows guests the direct rate alongside OTA rates in real time, in both Arabic and English, with the direct booking value clearly communicated. The module is positioned at the point in the booking journey where comparison behaviour is most likely, and is configured to present the advantages of booking direct with your property.
F&B Pages
We design and build restaurant, bar, private dining, and lounge pages that function as revenue-generating assets in both languages. Menus are presented in Arabic and English where applicable. Photography of food, dining environments, and presentation is given the visual weight it deserves in a luxury context. Reservation and private dining enquiry CTAs are built into every page.
Event and Venue Hire Pages
We build event and venue hire pages in Arabic and English that give planners the technical specifications they need to evaluate your venue: capacity in multiple configurations, floor plans, AV and production infrastructure, catering arrangements, accommodation block options for multi-day events, and enquiry forms structured to capture the specific information your events team needs to produce a qualified proposal.
Review Integration
We integrate review data from Google, TripAdvisor, and other relevant platforms in a format that adds credibility to your direct booking pages without directing guests off your site. Review content is presented in both Arabic and English as appropriate to the page language.
Analytics and Booking Source Tracking
We configure analytics to track the complete direct booking journey by language version, traffic source, and guest segment. Booking source attribution is structured to show the revenue contribution of direct versus OTA channels across Arabic and English user segments, and by key inbound market.