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LANDING PAGES
Arabic and English audiences in Qatar approach information, trust signals, and conversion actions differently — a translated page is not the same as a page built for the audience. We build separate Arabic and English landing pages, each structured for the audience it serves, with WhatsApp as a primary conversion channel alongside forms and phone.
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/ This is for you if
Businesses running paid campaigns in Qatar with a single English landing page — Your Google Ads or Meta campaigns reach both Arabic and English-speaking audiences in Qatar, but you are directing all traffic to a single English-language page. Arabic-speaking users — a primary audience in the Qatari market — arrive at a page that does not reflect their language, reading direction, or expected conversion flow. A separate Arabic page is not optional if you want to compete for this audience.
Real estate, retail, or services companies investing in Doha market growth — You are competing in a market where WhatsApp is the dominant inquiry channel, but your landing pages offer only a form or a phone number. Visitors who intend to convert look for the WhatsApp button and, when they do not find it, leave to find a competitor who offers it. The contact method on the page is a conversion variable as important as the headline.
Regional businesses expanding paid acquisition into Qatar — You have paid acquisition running successfully in other GCC markets and are extending campaigns to Qatar. The page infrastructure built for Saudi Arabia or the UAE will need adjustment for the Qatari market — audience composition, preferred contact methods, and trust signal expectations differ. We build pages specific to the Qatari market rather than adapting GCC-generic templates.
/ What's broken
A single English landing page served to both Arabic and English-speaking audiences in Qatar means that a significant portion of your paid traffic arrives at a page that is immediately misaligned to their language and reading direction. Right-to-left Arabic layout is not a styling change — it affects information hierarchy, trust signal placement, and the cognitive effort required to process the page. A translated page does not solve this.
WhatsApp is the primary communication channel for a large share of the Qatari market. Landing pages that offer only a form or a phone number are missing the contact method that the audience is most ready to use. Adding a WhatsApp CTA prominently on the page — linked to a tracked number — captures enquiries that would otherwise be lost to pages with a lower friction contact option.
Phone calls are a meaningful conversion channel in Qatar, particularly for higher-value purchases, professional services, and real estate. If call tracking is not in place, a significant share of actual conversions — the phone enquiries — are invisible to your campaign reporting. Ad spend optimisation based on form data alone is optimising for an incomplete picture.
The foundational problem of paid acquisition applies in Qatar as everywhere: ads that make specific promises — a property, a service, a promotional offer — landing on generic pages that do not immediately reflect that promise. The click is earned by the ad; the conversion is lost by the page. Message mismatch between Arabic ad copy and Arabic page copy creates an additional layer of this problem where translation inconsistencies or formality mismatches erode trust.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We audit your Arabic and English ad copy separately, mapping the specific promise made in each language and each campaign. Message mapping accounts for the different audiences being reached, the different conversion actions they prefer, and the trust signals each audience expects to see on the page before acting.
Separate wireframes are built for the Arabic and English pages. The Arabic wireframe is structured right-to-left with WhatsApp as a primary CTA, phone number prominently positioned, and information hierarchy appropriate to Arabic-speaking Qatari audiences. The English wireframe follows conversion best practice for English-speaking audiences in Qatar. Copy is written natively for each page — the Arabic page is not a translation of the English.
Both Arabic and English pages are designed and built on Unbounce or Webflow. The Arabic page is built with correct RTL layout, appropriate font choices for Arabic script, and cultural considerations in imagery and colour selection. WhatsApp integration with a tracked number is built into both pages, with placement prominence determined by audience preference.
WhatsApp click tracking, form submission tracking, and phone call tracking are installed and connected to the ad platform. Each conversion channel — form, WhatsApp, and phone — is tracked separately so that the full conversion picture is visible. This is particularly important in the Qatari market where offline and messaging-app conversions represent a large share of total customer acquisition.
Test variants are built for both the Arabic and English pages. Hypotheses are documented before launch, with specific attention to WhatsApp CTA placement, above-fold message framing, and trust signal positioning. Traffic volume requirements for statistical significance are defined separately for each language variant.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyThe page needs to be rebuilt, not translated. Translation changes the text; it does not change the page structure, information hierarchy, or the placement of conversion elements. Arabic audiences read right-to-left — RTL layout is not a text direction setting, it affects where trust signals appear, where the CTA sits in the visual field, and how the information hierarchy is processed. A structurally English page with Arabic text is a misaligned experience that costs conversions.
Yes. A WhatsApp click event is tracked when a visitor taps the WhatsApp button on the landing page. The click event is attributed to the session, which carries the ad platform parameters from the originating click. This attribution is connected to your Google Ads or Meta Ads account as a conversion event. For more detailed offline attribution — tracking the conversation outcome, not just the click — WhatsApp Business API integration is available as an additional scope.
One Arabic page and one English page is the minimum requirement to address the language and structure mismatch. Whether you need multiple pages per language depends on how distinct your ad sets are — if Arabic campaigns are targeting different audience segments with different offers, dedicated pages per segment will outperform a single Arabic page serving all Arabic traffic. The strategy brief maps your campaign structure to the page architecture required.
Company registration and commercial licence details, physical Doha address, and a visible phone number are foundational. For B2B audiences, client logos, project references, and team credentials carry significant weight. For consumer audiences, WhatsApp accessibility, review integration, and prominent return or cancellation terms build conversion-critical trust. These requirements are mapped during the strategy brief and positioned in the page architecture before copy is written.
Yes. If you are running paid acquisition across multiple GCC markets simultaneously, pages for Saudi Arabia, UAE, Kuwait, Bahrain, or Oman can be scoped as part of the same engagement. Each market has distinct audience expectations, contact method preferences, and trust signal requirements — GCC-generic pages underperform in individual markets. Multi-market scopes are quoted based on the number of distinct page builds required.
Start here
Paid acquisition in Qatar is not one campaign to one audience — it is multiple campaigns, two languages, and multiple contact channels that each require dedicated page infrastructure. The audit identifies where your current setup is losing conversions before any build work begins. The 10-day build delivers both Arabic and English pages, with WhatsApp, form, and call tracking operational at launch.
10-day build · Message match audit included · No retainer requiredIgnited Nepal
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