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LANDING PAGES
Most paid campaigns in Nepal send traffic to a homepage built for organic visitors — not for someone who just clicked a specific ad. The mismatch between what the ad promised and what the page delivers is where conversion rate dies.
Every day a paid campaign sends traffic to a generic page is a day of ad spend producing less than it should. The page fix is faster and less expensive than most businesses expect — and the conversion rate impact is immediate and measurable.
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/ This is for you if
The Google Ads spender who cannot trace results — You have a campaign running. Clicks are coming in. But form submissions are sporadic and you have no certainty whether they came from ads or organic. You are spending on traffic with no reliable loop back to what works.
The business owner who built their own landing page — You or someone on your team set up a page quickly — a Wix page, a homepage section, or a form embedded in your site. It loads, it exists, but the copy does not match the ad and the CTA is buried below the fold.
The marketing team running campaigns across multiple offers — You are promoting three or four different services but sending all ad traffic to one page. Each audience lands somewhere that was not built for their specific intent. Your cost-per-lead is higher than it should be and you cannot identify which offer is the problem.
/ What's broken
In Nepal, the default setup for most Google Ads accounts is homepage as destination. The homepage has navigation, multiple services, multiple CTAs, and no message connection to the ad that brought the visitor there. A visitor who clicked an ad for "accounting software for SMEs" does not want to see your full product catalogue — they want confirmation that they are in the right place. Navigation gives them ten reasons to leave.
The ad says "free consultation for your Kathmandu business." The page says "Welcome to [Company Name] — we provide end-to-end solutions." The visitor landed expecting specificity and found a generic page. That gap — between the ad's promise and the page's delivery — is the single biggest driver of high bounce rate and low conversion rate in paid campaigns.
The form exists. Visitors submit it. But the form completion event is not firing in GA4 or Google Ads. There is no thank-you page confirmation. No call tracking. No event data. You are optimising a campaign with no signal — bidding blind, increasing budget on guesses.
A business running ads for commercial clients, individual clients, and referral partners sends all three to the same page. The copy written for one audience alienates the other two. The CTA that works for a high-intent buyer confuses a cold-traffic visitor. Without dedicated pages per audience segment, no single page can convert well for anyone.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Before a single line of copy is written, we document what the ad says, who it targets, and what the visitor expects to find when they arrive. We map the offer, the objections, the proof points, and the single action we want the visitor to take. This brief drives every decision on the page.
We produce a full wireframe showing above-fold structure, headline variants, proof placement, CTA position, and form layout. Copy is written for each section — headline, subhead, body, social proof, and CTA — all calibrated to the specific ad set driving traffic to that page.
Pages are built in Webflow or WordPress, mobile-first, with page speed as a build constraint from the start — not an afterthought. In Nepal's mobile-dominant traffic environment, a slow page is a dead page. Every build is QA'd against Core Web Vitals before launch.
We set up form submission events, call tracking numbers, and thank-you page confirmations. All events are verified in GA4 and Google Ads. You get a tracking checklist confirming every conversion point is firing before the page goes live.
We structure the first test before launch: headline variant A vs variant B, or CTA placement above vs below the proof section. We document the hypothesis, the minimum sample size required for statistical significance, and the cadence for reviewing results. Testing starts on day one, not after months of single-version data.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA landing page is built for a single audience, a single offer, and a single action — there is no navigation, no competing CTAs, and no content designed for anyone other than the visitor who clicked that specific ad. A website page serves multiple audiences and multiple purposes. Sending paid traffic to a website page asks it to do a job it was not designed for.
We build in Webflow, WordPress, and Unbounce. If your site runs on a different platform, we assess compatibility before the brief is agreed. In most cases, a dedicated subdomain or subdirectory page can be built without touching your main site structure.
Not necessarily — but you need a separate page for each distinct audience segment and offer. If two campaigns are selling the same thing to the same audience with the same intent, one page can serve both. Where the audience, offer, or search intent differs, a shared page will underperform.
The audit covers this. We review your current page against the ads driving traffic to it, assess the message match, evaluate the CTA, and check whether conversion tracking is firing correctly. Most underperforming pages have one or two fixable problems rather than a complete rebuild requirement.
The standard build is 10 days from a signed brief to a live, tracked page. This includes strategy, wireframe, copy, design, build, and tracking setup. Expedited timelines are available for straightforward builds.
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Every day a paid campaign sends traffic to a generic page is a day of ad spend producing less than it should. The page fix is faster and less expensive than most businesses expect — and the conversion rate impact is immediate and measurable.
10-day build · Message match audit included · No retainer requiredIgnited Nepal
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