Traffic, conversion, and retention as one system.

Shopify and WooCommerce most commonly. We also work with BigCommerce, Magento, Daraz (Nepal), Rakuten and Yahoo Shopping (Japan). For ad platforms: Google Ads (Shopping, PMax, Search), Meta Ads (Facebook, Instagram), TikTok Ads, Microsoft Ads. For email/SMS retention: Klaviyo (primary), Mailchimp, Omnisend. For analytics: GA4, Triple Whale, Shopify Analytics. The work principles are the same across platforms — the platform-specific knowledge is in the implementation detail. The audit identifies which platforms and channels matter most for your store.

Most healthy stores run both. SEO produces the long-tail, sustainable traffic that compounds — at scale, organic is your highest-margin channel. Paid ads produce the immediate, controlled traffic that funds the SEO work and tests which products and audiences convert. Run alone: SEO is slow but compounds; paid is fast but dependent. Run together: paid validates winners, SEO ranks them, retention monetises both. The exception is very early-stage stores where budget should focus on validating product-market fit before investing in SEO infrastructure.

Six measurements that matter: conversion rate (visitors → buyers), average order value (revenue per order), customer lifetime value (revenue per customer over time), customer acquisition cost (what it costs to acquire a customer), repeat purchase rate (what % of customers buy again), and contribution margin per channel (profit, not revenue). We report all six monthly. Most stores track revenue and conversion rate — but without LTV and CAC, you can't tell whether growth is profitable. We build the reporting that shows the full P&L per channel.

Product feed optimisation cleans and structures the data that Google Merchant Centre (and Meta Catalog, TikTok Catalog) uses to show your products in shopping ads. Most feeds have problems: missing GTINs, wrong categories, incomplete attributes, expired prices, mismatched product names. Each issue reduces impression share and increases cost per click. A clean feed typically doubles impression share without changing bids — pure efficiency win. You need feed optimisation if you're running Google Shopping, Performance Max, or Meta dynamic product ads — those campaign types depend entirely on feed quality.

A good e-commerce conversion rate depends on your traffic source, product price point, and industry — but as a general benchmark, 2–4% is healthy, and 4–6% is strong. Most stores we audit are converting at 0.8–1.5%, leaving significant revenue on the table. The gap is almost always the same: poor product page copy and photography, no urgency signals, friction at checkout, and slow mobile load times. We focus on the 5–10 highest-traffic pages first because fixing those generates the fastest lift before expanding to the rest of the catalogue.

Japan e-commerce is a multi-channel game: Shopify Japan + Rakuten + Yahoo Shopping + Amazon Japan, often in parallel. We build cross-border ecommerce setups for foreign brands entering Japan (Shopify Japan-language store, payment gateway localisation, JPY pricing, returns infrastructure) and channel management for domestic stores (Rakuten optimisation, Yahoo Shopping campaigns, bilingual product pages). The retention layer differs too — LINE plays a larger role than email in Japanese ecommerce. The platform mix varies; the principles (traffic, conversion, retention) stay constant.

Quick wins (feed fixes, missing email flows, checkout friction) typically produce 10–30% revenue lift in the first 60 days. SEO traffic compounds over 3–6 months. Klaviyo retention flows reach mature revenue contribution at 60–90 days. Paid acquisition stabilises ROAS in 30–45 days. The growth curve is steepest in the first 90 days because the quick wins compound. After that, growth becomes more incremental — but more sustainable. Stores that stay with us for 6+ months typically see 2–4× revenue growth in that period.

Most Shopify agencies are either design/build shops (they ship the store and hand it off) or single-channel operators (they manage Google Shopping, or Meta Ads, or Klaviyo — one channel). We engineer the full growth system: store CRO, SEO, paid acquisition, retention, and attribution working together. Shopify agencies generally do excellent build work — and when they hand off, growth stalls because the channels don't operate as a system. We pick up the system and run it. If you need a store built from scratch, we partner with Shopify agencies. If you need growth from an existing store, we run the growth.