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E-commerce Growth Engineering · Canada
Most Canadian stores run SEO with one team, paid with another, and email as an afterthought. Each channel reports its own numbers. None of them are accountable for total revenue. We engineer the full stack — SEO, paid, product feed, checkout, and retention — for both Shopify and WooCommerce, so each channel amplifies the others and growth compounds.
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/ This is for you if
The store converting under 2% — Traffic is real — from SEO, paid, or social. But fewer than 2 in 100 visitors buy. Your product pages are missing the signals Canadian buyers need before committing: delivery timeline, return policy, reviews, payment options (Shop Pay, PayPal, Interac where applicable). Each percentage point of CVR improvement is more revenue with no additional ad spend.
The store where CAC keeps climbing — You're spending on Google Shopping and Meta. The cost to acquire a customer is up year on year. You don't have clear visibility into which campaigns are profitable after product costs and Canadian shipping. More spend isn't the fix — better campaign structure, a cleaner product feed, and a retention layer are.
The store with no retention system — Your post-purchase experience ends at the order confirmation email. No Klaviyo flows. No browse abandonment. No win-back campaign. Repeat buyers cost a fraction of new ones to re-engage. The entire email and SMS retention layer is revenue you're not capturing.
The WooCommerce or Shopify store that every agency gives a generic playbook — You're on Shopify or WooCommerce. Either way, you've talked to agencies that give you the same generic deck. Nobody talks about PIPEDA compliance, cross-Canada shipping complexity, or bilingual (English/French) store requirements. We work on both platforms and handle the Canadian-specific requirements that generic agencies miss.
/ What's broken
Canadian online shoppers abandon product pages without: estimated delivery to their province, clear returns policy, social proof, and payment options they trust. These aren't design preferences. They're conversion requirements. Each missing element is a reason to leave.
A healthy Canadian e-commerce store drives 30–40% of revenue from repeat buyers. Without Klaviyo flows — welcome, cart abandon, post-purchase, browse abandon, win-back — you're spending to acquire customers and then letting them go. A full retention system typically adds 25–35% to total store revenue once all flows are live.
Wrong product categories. Missing GTINs. Titles that don't match how Canadian buyers search. Disapproved items from PIPEDA-related data issues. These feed errors mean Google shows your products to the wrong audiences — or suppresses them entirely. A rebuilt feed typically doubles Shopping impression share within 6–8 weeks.
SEO optimises for different keywords than Shopping. Email doesn't reinforce paid messaging. No unified view of which channel actually drives profitable revenue. The result is fragmented performance — each channel reporting its own wins, nobody accountable for total profit.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Category page optimisation with keyword intent mapping. Product page schema markup so Google shows ratings, price, and stock in search results. Technical SEO for large catalogues: canonical tags, pagination, crawl budget. Content for handicraft, pashmina, and tea export keywords — a cluster with virtually no competition.
Product feed rebuild: correct categorisation, complete attributes, consistent titles and descriptions. Campaign structure that separates high-margin SKUs from clearance. Shopping SEO — optimising product titles for Google's organic Shopping results. Performance Max management with audience signals and creative testing.
Product page audit identifying every point where buyers hesitate and leave. Checkout flow optimisation: fewer steps, clearer progress, fewer abandonment triggers. Mobile optimisation — most Nepali shoppers are on mobile. A/B test framework so improvements are data-driven, not guesswork.
Prospecting campaigns targeting buyers in Nepal and export markets. Dynamic product ads that show the exact product a visitor viewed. Retargeting sequences for abandoned carts and product views. Creative strategy: static, carousel, and video formats tested against each other.
Welcome series that converts subscribers into first-time buyers. Abandoned cart sequences — typically 15–20% recovery rate. Post-purchase flows that drive the second sale. Win-back campaigns for customers who haven't bought in 90+ days. Browse abandonment for high-intent visitors.
Daraz store setup and optimisation: listings, keyword-rich titles for Daraz search, category selection, seller rating management, Sponsored Products. Plus eSewa and Fonepay integration into Shopify and WooCommerce stores so Nepali mobile buyers complete checkout.
/ What changes
/ How it works
We audit your traffic sources, conversion rate by device and page, retention metrics, product feed quality, and paid channel performance. For stores on Daraz, we audit your seller metrics and listing quality in parallel. The output is a ranked list of revenue gaps — what's costing you the most and in what order to fix it.
Fix the highest-impact items first: product feed errors that are suppressing Shopping impressions, checkout friction points, missing payment methods, and email flows that aren't live. Most stores see measurable improvement in conversion rate within the first 3 weeks.
Category page content written to rank for Nepali and export market search terms. Product schema markup. Technical SEO fixes: canonical tags, page speed, crawl budget. Link building from relevant directories and industry publishers. Daraz listing optimisation in parallel.
Google Shopping campaign restructure or build. Meta prospecting and retargeting campaigns live. Creative testing begins. Performance tracked weekly against CAC and ROAS targets.
Klaviyo or equivalent email platform configured. All 6 core flows built: welcome, abandoned cart, post-purchase, browse abandonment, win-back, and VIP. Revenue per flow tracked from day one.
CRO testing programme: A/B tests on product pages, checkout, and landing pages. Creative refresh on paid campaigns. New channel expansion: additional markets, new ad formats, new SEO content clusters. Monthly reporting against revenue, CVR, CAC, and retention targets.
5-day turnaround · Traffic + conversion + retention · No retainer required
Request an E-commerce Growth Audit/ Evidence
The results. Not the claims.
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/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyPIPEDA (Canada's Personal Information Protection and Electronic Documents Act) requires that you collect user data with informed consent before passing it to Meta or Google. For Google Shopping, this means configuring Consent Mode so conversion events only fire for users who have consented. For Meta, the Conversions API must be configured to send hashed first-party data server-side for consented users only. Running without these configurations means underreporting conversions by 30–40%, which distorts your ROAS data and causes Google and Meta's algorithms to make poor bidding decisions. We configure PIPEDA-compliant data collection in week 1 — before any campaign changes.
Yes — and we give WooCommerce the same depth as Shopify. Most agencies have a Shopify playbook and adapt it for WooCommerce as an afterthought. We have native expertise on both platforms: WooCommerce-specific CRO (checkout plugins, mobile UX), WooCommerce SEO configuration (Yoast, canonical tags, schema), and Klaviyo integration on WooCommerce, which requires a different setup to Shopify. If you're on WooCommerce and every agency has pushed a Shopify migration — start with a conversation about whether migration is actually warranted.
The honest answer depends on your situation. Shopify is the right default for most new Canadian direct-to-consumer stores: fast to set up, reliable, and handles Canadian payment gateways cleanly. WooCommerce makes sense if you're already on WordPress with significant content, blog, or SEO infrastructure — migrating has a real cost in rankings and content architecture. If you're on WooCommerce and it's working well enough, the better investment is usually optimising it rather than migrating. We give you an honest view of both options as part of the audit.
Yes. Klaviyo integrates with WooCommerce natively, but the setup requires correct event configuration — browse abandonment, cart abandonment, and purchase events need to be verified individually. The default Klaviyo WooCommerce integration misses several events without custom configuration. We handle the full integration on WooCommerce, then build all 6 core flows on top of it. Revenue tracked from day one.
Yes. For brands selling to Quebec, we offer bilingual SEO: French keyword research, category page content in French, and bilingual product schema. We also review the checkout UX for French-language buyers and advise on Quebec-specific consumer protection considerations. Bilingual capability is available as an add-on across our service tiers.
All project delivery is remote — strategy, reporting, and implementation. We work across time zones and schedule regular calls at times that work for Canadian business hours. Monthly reporting is delivered as a written summary plus data dashboard, so you always have a clear view of performance without needing a call to interpret it.
The Canadian e-commerce average is around 1.5–2%. A well-optimised store with strong trust signals, clear province-level delivery information, correct payment options (Shop Pay, PayPal, Interac where applicable), and fast mobile load times should be converting at 2.5–4%. Conversion rate is the first metric we benchmark in the audit.
Quick wins — feed fixes, checkout optimisation, Klaviyo flows — show within 3–6 weeks. Paid acquisition improvements show in 4–8 weeks. SEO compounds over 3–6 months. We're explicit about which workstream produces revenue on which timeline, and we prioritise the highest-impact work in the first month.
Start here
We audit your traffic, conversion rate, Klaviyo setup, product feed, PIPEDA-compliant data configuration, and paid channel performance — then give you a ranked list of exactly what to fix and in what order. Covers Shopify and WooCommerce with equal depth.
5-day turnaround · Traffic + conversion + retention · No retainer requiredIgnited Nepal
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