CUSTOM WORDPRESS DEV

Custom WordPress Builds for Canadian Businesses That Have Outgrown Their Theme

Ignited Nepal builds custom WordPress websites for Canadian businesses, publishers, and organisations that need flexibility without the maintenance burden of a page builder. No Elementor. No Avada. A custom theme, custom post types, ACF field groups, and a Gutenberg block library your team can edit without touching a line of code. Core Web Vitals optimised, hosted on WP Engine or Kinsta with Canadian data centre options for PIPEDA compliance, and version-controlled with Git from day one.

Custom theme, no page builder lock-in · Core Web Vitals optimised at build stage · ACF and custom post types included · WP Engine and Kinsta Canadian data centres for PIPEDA
This is for you if

Who This Is For

You took over a WordPress site built by a Canadian agency on Elementor or Avada and you are paying for it every day. It is slow, difficult to edit, and every WordPress or plugin update is a risk. Your developers spend their time maintaining a page builder dependency rather than improving the site. You need a clean rebuild.

You produce substantial volumes of content: articles, research, events, resources, or case studies. WordPress is the right platform but you need it properly configured with custom post types, taxonomies, and a Gutenberg block library that reflects your content model. You do not need a theme. You need an architecture.

Your site was built on a premium theme and it looks fine but performs poorly. Core Web Vitals scores are weak because the theme loads assets for features you do not use. Every plugin update creates a new conflict risk. You want to own your codebase rather than rent a template that is also running on thousands of other sites.

What's broken

What's Broken

Your Page Builder Is Dragging Down Your Core Web Vitals

Elementor and Avada load large JavaScript and CSS bundles on every page regardless of what is actually on that page. The result is poor Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint scores. Core Web Vitals affect your Google Search rankings and your paid media Quality Scores. A slow page builder site is a business problem, not just a technical one.

Your Site Has Too Many Plugin Dependencies

When your site's structure depends on a page builder, a premium theme, a form plugin, a slider plugin, and an SEO plugin all running together without conflict, you are one failed update away from a broken website. Plugin dependency compounds over time. Each new plugin added to patch a gap makes the stack more fragile and more expensive to maintain.

Your Editorial Team Cannot Edit Without Breaking the Layout

Page builder sites require editors to navigate nested rows, columns, modules, and global sections. One wrong click collapses a layout. One deleted widget removes content with no easy undo. Gutenberg, when built correctly with a custom block library, gives editorial staff a structured, constrained interface where the design is preserved regardless of the content changes they make.

Your Data Residency May Not Satisfy PIPEDA

Canadian organisations subject to PIPEDA have obligations around where personal data is stored. If your WordPress site collects form data, newsletter sign-ups, or user accounts and those are processed on servers outside Canada, you may have a compliance gap. WP Engine and Kinsta both offer Canadian data centre options that address this at the infrastructure level.

What we engineer

What We Do

Technical Specification

We document the full build before any code is written. Custom post types, taxonomies, ACF field groups, Gutenberg block list, URL structure, hosting configuration including data centre location, and deployment process. You review and approve. The specification is the contract for the build.

Custom Theme (No Page Builder)

We build a custom WordPress theme from scratch. No Elementor. No Avada. No Genesis. The theme is written to your design, loads only what the page needs, and is structured for long-term maintainability. Core Web Vitals are addressed at every stage of development rather than audited and patched after launch.

Custom Post Types and ACF

We configure custom post types and taxonomies for your content model: team profiles, case studies, services, publications, events, or any other structured content your site requires. ACF field groups give editorial staff labelled, structured data entry. Content is separated from presentation at the data level.

Gutenberg Block Library

We build a library of custom Gutenberg blocks that match your design system. Hero panels, card grids, testimonial blocks, resource listings, call-to-action sections, and any other content patterns your site requires. Each block is self-contained, editable in the block editor, and designed so editors cannot inadvertently break the page layout.

Plugin Audit

We audit your current plugin stack, remove anything made redundant by the custom build, and document every plugin that remains. You leave with a lean, understood plugin list and a clear record of what each plugin does and what it would take to replace it.

Core Web Vitals Optimisation

We optimise Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint at the code level. Image formats, lazy loading, critical CSS inlining, script deferral, and font loading strategy are all addressed during the build. We target a pass on all three Core Web Vitals for both mobile and desktop at launch.

Staging, Git, and Launch

We set up a staging environment on WP Engine or Kinsta, including Canadian data centre configuration if required for PIPEDA. All code lives in a Git repository with a documented deployment process. We launch, monitor the first 48 hours, and deliver editorial documentation covering every custom block and post type.

What changes

What Changes

Before
After
Before Elementor and Avada load large JavaScript and CSS bundles on every page regardless of what is actually on that page. The result is poor Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint scores. Core Web Vitals affect your Google Search rankings and your paid media Quality Scores. A slow page builder site is a business problem, not just a technical one.
After A custom WordPress theme with no page builder, optimised asset loading, and properly structured markup will score significantly better on Core Web Vitals than the equivalent site built on Elementor or Avada. That improvement is visible in Google Search Console, in your page experience signals, and in the load experience of every visitor to the site.
Before When your site's structure depends on a page builder, a premium theme, a form plugin, a slider plugin, and an SEO plugin all running together without conflict, you are one failed update away from a broken website. Plugin dependency compounds over time. Each new plugin added to patch a gap makes the stack more fragile and more expensive to maintain.
After A custom Gutenberg block library built for your content model gives editorial staff a clear, structured interface. They write content, fill fields, and publish. The design stays intact. The post type architecture ensures content appears in the right place with the right formatting. Editorial velocity increases.
Before Page builder sites require editors to navigate nested rows, columns, modules, and global sections. One wrong click collapses a layout. One deleted widget removes content with no easy undo. Gutenberg, when built correctly with a custom block library, gives editorial staff a structured, constrained interface where the design is preserved regardless of the content changes they make.
After No page builder licence to renew. No premium theme subscription. No third-party plugin that owns your content structure. The custom theme, custom blocks, and ACF field groups are built for your site and owned by your organisation. Updates happen on your schedule.
Before Canadian organisations subject to PIPEDA have obligations around where personal data is stored. If your WordPress site collects form data, newsletter sign-ups, or user accounts and those are processed on servers outside Canada, you may have a compliance gap. WP Engine and Kinsta both offer Canadian data centre options that address this at the infrastructure level.
After Hosting on WP Engine or Kinsta with a Canadian data centre means that personal data collected through your WordPress site, including form submissions and user accounts, is stored within Canada. That removes a compliance exposure and provides a clear, documentable answer if your data handling practices are reviewed.
How it works

Process

  1. 01

    Diagnostic

    We audit your current WordPress site or your brief. We review your theme, plugin stack, Core Web Vitals scores, content architecture, hosting configuration, and data residency position. We identify what needs to be rebuilt, what can be retained, and what the build needs to solve. We deliver a written diagnostic report. This takes one week.

  2. 02

    Technical Specification

    We write the full specification for the build: custom post types, ACF field groups, Gutenberg block list, URL structure, hosting plan and data centre, deployment process, and editorial workflow. You review and sign off before any development begins.

  3. 03

    Build

    We build the custom theme, configure custom post types and ACF, develop the Gutenberg block library, and migrate content from the old site. All work happens on staging. The codebase is in Git throughout. Weekly progress updates are shared with your team.

  4. 04

    QA, Core Web Vitals, and Launch

    We run full QA across browsers and devices, verify all Core Web Vitals scores, complete the plugin audit, confirm hosting and data centre configuration, and prepare the deployment. We launch to the live environment, monitor the first 48 hours, and deliver editorial documentation in English (and French if required).

Common questions

Frequently asked questions about Custom WordPress Development

Why should we move away from Elementor or Avada if the site is working?

Page builder sites look functional but carry significant hidden costs. They produce poor Core Web Vitals scores because they load large asset bundles that are not specific to the page being viewed. They create editorial workflows that require developer support for routine content updates. And they build up plugin dependency that makes every update a risk. The site appears to be working, but the performance, editorial, and maintenance problems are real and compound over time.

Why does hosting data centre location matter for PIPEDA compliance?

PIPEDA requires Canadian organisations to take reasonable steps to protect personal information, which includes understanding where that information is stored. While PIPEDA does not explicitly prohibit cross-border data transfers, storing personal data collected from Canadian users on servers within Canada is a clear and defensible compliance position. WP Engine and Kinsta both offer Canadian data centre options. We configure your hosting to use them from the start.

What is ACF and why is it included in a custom WordPress build?

Advanced Custom Fields adds structured data entry to WordPress. Rather than asking editors to format content inside a generic text area, ACF provides labelled fields: a text field for a headline, an image field for a photo, a repeater for list items. This separates content from presentation at the data level, makes content consistent across post types, and allows the theme to display structured data reliably. It is a foundational part of any properly built WordPress site.

Do you support bilingual French and English WordPress sites for the Canadian market?

Yes. We build bilingual WordPress sites with French and English as co-equal language versions. For organisations serving Quebec, we configure French as the primary language with English available through language routing. For national organisations serving both markets, we build a language switcher with consistent content architecture across both versions. We provide editorial documentation in French for editorial staff who work primarily in French.

How long does a custom WordPress build take?

A full build from diagnostic to launch typically takes six to ten weeks. Smaller sites with straightforward content models and no complex integrations come in at the shorter end. Larger sites with complex post type architectures, bilingual requirements, or third-party integrations extend the timeline. We give you a firm estimate after the diagnostic, not during the initial conversation.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
Start here

A Custom WordPress Site Is Not a Theme With Your Logo on It

Elementor and Avada sites look custom from the outside. From the inside, they are slow, fragile, and difficult to maintain. Ignited Nepal builds WordPress sites that are genuinely custom: your theme, your blocks, your content architecture, your codebase, hosted on infrastructure that supports Canadian data residency requirements. Start with a diagnostic.