GOOGLE ADS MANAGEMENT

Google Ads management Canada — verified attribution before a dollar is spent

Canadian businesses running Google Ads without a verified attribution model are typically spending 30–50% of their budget on audiences and keywords with no traceable connection to revenue. Ignited Nepal builds the attribution layer first, then the campaigns.

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/ This is for you if

Who gets the most from managed Google Ads in Canada

The Canadian Shopify operator: You're running a Shopify store with Google Shopping and Performance Max campaigns at $3,000–$20,000 CAD per month. ROAS has plateaued or declined and you can't isolate whether the problem is the feed, the campaign structure, the bid strategy, or the landing page. You want a team that diagnoses the actual cause before changing anything.

The B2B or professional services company in Toronto or Vancouver: You sell services or complex products with a multi-week or multi-month sales cycle. Your Google Ads campaigns generate form fills but no one has verified whether those form fills become clients. You need CRM offline conversion imports, GA4 multi-touch attribution, and a reporting model that shows revenue contribution from paid search — not just lead volume.

The marketing manager who owns paid acquisition: You manage Google Ads for a Canadian business that expects demonstrable results. The current account is producing inconsistent performance and you need an independent account audit to identify structural problems before presenting recommendations internally. A written audit report with specific findings carries more weight than an internal recommendation built on dashboard data alone.

/ What's broken

Where Canadian Google Ads accounts lose budget

Performance Max launched on defaults

Performance Max is Google's most powerful campaign type and its most dangerous when misconfigured. Canadian accounts that launch PMax with default asset groups, no audience signals, no brand exclusions, and no search theme guidance are running a campaign that allocates budget however Google's algorithm determines — often toward branded search, YouTube, and Display inventory with low purchase intent. PMax requires deliberate configuration, not default settings and patience.

Google Shopping feeds with uncorrected errors

Shopify and BigCommerce feeds frequently contain product data errors — missing GTINs, incorrect pricing attributes, disapproved products, or titles that do not match the search terms your buyers actually use. A Shopping campaign running on a feed with 25% product disapproval is a campaign with 25% of its potential catalogue invisible to buyers. Feed quality is a campaign performance issue, not a technical housekeeping task.

Conversion tracking that doesn't reflect Canadian privacy compliance

PIPEDA (Personal Information Protection and Electronic Documents Act) compliance affects how consent-based tracking is configured in Canada. Accounts running Google Ads without a compliant consent management platform, or with GA4 configured to collect data from users who have not provided consent, are both underreporting conversions and creating compliance exposure. We configure tracking to be accurate and compliant with Canadian privacy requirements.

No negative keyword strategy at account launch

Starting a Google Ads account without a structured negative keyword list means the first 30–60 days of spend includes significant irrelevant search term coverage. We deploy 300+ negative keywords at account launch, built from category-specific research, competitor term exclusions, and irrelevant intent signals. This is not a post-launch optimisation — it is a pre-launch structural requirement.

/ What we engineer

What Google Ads management from Ignited Nepal includes

Attribution and PIPEDA-compliant conversion tracking

Conversion tracking is audited and rebuilt before any campaign launches. GA4 event configuration, Google Ads conversion imports, consent management platform integration, and CRM offline conversion uploads are configured to be accurate and compliant with PIPEDA. We do not launch on tracking that has not been verified end-to-end.

Account architecture and keyword strategy

Campaign structures are built to match your product catalogue, service lines, funnel stages, and geographic targeting requirements across Canadian markets — Toronto, Vancouver, Calgary, Montreal, and national. Keyword strategy uses exact and phrase match as primary targeting with 300+ negatives applied from day one.

Google Shopping feed management

For Shopify and e-commerce clients, Merchant Centre feeds are audited for disapprovals, pricing errors, missing GTINs, and title optimisation gaps. Feed corrections are implemented before Shopping campaigns are restructured. Product attribute quality is maintained as an ongoing deliverable, not a one-time fix.

Performance Max configuration

PMax campaigns are built with custom asset groups by product category or service line, audience signals sourced from your existing customer data, brand exclusions, and search theme guidance. We do not launch PMax on Google's defaults — the configuration determines where the algorithm allocates budget.

Weekly optimisation and ROAS reporting

Every account receives weekly search term analysis, bid adjustments, audience refinement, ad copy testing, and Quality Score management. Monthly reports show ROAS, CPA, conversion volume, and revenue in CAD — with budget variance explained in writing, not left to dashboard interpretation.

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/ What changes

What the account looks like three months in

Before

After

BeforePerformance Max launched on defaults allocating budget however Google's algorithm determines

AfterWasted spend identified and reallocated — the first audit typically identifies 25–45% of active spend going to irrelevant search terms, low-intent audiences, or misconfigured PMax budget allocation. That spend is redirected to campaigns with demonstrable conversion history within the first 30 days.

BeforeGoogle Shopping feeds with uncorrected errors leaving products invisible to buyers

AfterA Shopping feed that reflects your full catalogue — Merchant Centre feed corrections mean your Shopping campaigns are running on your complete product catalogue with accurate pricing and product attributes. Products that were invisible due to disapprovals are now generating impression share against buyers searching for them.

BeforeConversion tracking that doesn't reflect Canadian privacy compliance

AfterConversion data that is accurate and compliant — conversion tracking is both reliable and PIPEDA-compliant. Budget decisions are based on conversion data that accurately represents real business outcomes — not misfired events, duplicated conversions, or data collected outside consent parameters.

BeforePerformance Max working against you as a budget drain

AfterPerformance Max working with the algorithm, not despite it — PMax is configured with the audience signals, asset groups, and brand exclusions required for the algorithm to allocate budget toward your highest-value customers. The campaign stops functioning as a budget drain and starts contributing to measurable ROAS.

/ Common questions

Common questions

Straight answers on scope, timelines and cost. Anything else, ask us directly.

Ask us directly

How much does Google Ads management cost in Canada?

Management fees are structured as a flat monthly retainer in CAD — not a percentage of ad spend. We work with Canadian businesses spending between $3,000 and $30,000+ CAD per month on ad spend. Fees are confirmed after the audit based on account complexity and campaign scope.

How does PIPEDA affect Google Ads tracking in Canada?

PIPEDA requires that businesses obtain meaningful consent from Canadian users before collecting personal data. For Google Ads accounts, this means configuring a consent management platform (CMP) that integrates with GA4 and Google Ads tags, and configuring consent mode so that conversion modelling applies where consent has not been granted. Accounts running without a compliant CMP are both underreporting conversions and creating compliance exposure. We configure this at the tracking rebuild stage.

Do you manage Shopify Google Ads accounts specifically?

Yes. Shopify e-commerce accounts require Merchant Centre feed management as an integral part of Google Ads performance — not a separate technical task. We audit and maintain feed quality, manage Shopping campaign structure and PMax asset groups, and configure Shopify-specific conversion tracking including checkout steps and purchase events.

What does the 5-day audit cover?

The audit covers account structure, campaign architecture, keyword match types, negative keyword coverage, conversion tracking accuracy, consent management configuration, Shopping feed quality (for e-commerce), PMax configuration, bid strategy alignment, Quality Score analysis, and landing page intent matching. It produces a written findings document with prioritised recommendations before any retainer begins.

How do you handle multi-city targeting across Canada?

Campaign structures for national or multi-city Canadian businesses separate geographic targeting by market where performance data justifies it. Toronto, Vancouver, Calgary, and Montreal often show materially different CPCs, conversion rates, and competitive density within the same campaign. Separate geographic targeting allows bid strategy and budget to be adjusted by market performance rather than applying national averages to markets with different economics.

/ Our team

The people behind the work.

Niraj Raut

SEO Expert

LinkedIn Website

Keshab Joshi

PPC Expert

LinkedIn Website

Hawrry Bhattarai

Google Ads Expert

Arogya Rijal

SaaS SEO Expert

Start here

Start with the account audit

A 5-day Google Ads audit gives you a written assessment of your account's structural performance, attribution accuracy, PIPEDA compliance configuration, and wasted spend — before any retainer begins. Canadian businesses can request the audit directly or book a call to discuss scope. There is no obligation to proceed to managed services after the audit.

5-day turnaround · Account audit + attribution review · No retainer required

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