API & CRM INTEGRATIONS

Your Website Generates Leads. Your CRM Should Have Every One of Them, Complete and Attributed.

Ignited Nepal connects your website to HubSpot, Salesforce, Zoho, Stripe Canada, Square, and the other platforms your Canadian business depends on. We audit your integration setup, map your data fields, build the API and webhook connections, and ensure attribution data travels intact from first click through to your CRM. Lead routing is automated, data is clean, and your team stops manually bridging systems that should be talking to each other.

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HubSpot, Salesforce, Zoho CRM integration · Stripe Canada and Square payment connections · PIPEDA-compliant data flow configuration · Form-to-CRM attribution and lead routing
This is for you if

Who This Is For

Your HubSpot or Salesforce instance has contact records but they are incomplete. Source data is missing. Campaign attribution is absent or wrong. Duplicate records accumulate because the deduplication logic was never configured. Your sales team does not trust the CRM data and defaults to spreadsheets. The problem is not the CRM platform; it is that the integrations feeding it were never built properly.

You are spending on Google Ads, LinkedIn, and content marketing. Leads come in through your website. But when your CEO asks which channels are generating the most qualified pipeline, you cannot answer with confidence because source attribution breaks at the form. UTM parameters do not pass through to the CRM. Marketing is disconnected from revenue and the integration gap is why.

You added a CRM when the team grew, then an email platform, then a payment processor, then a booking tool. Each one was added to solve an immediate problem. None of them were connected to each other at the time. You now have data spread across five or six platforms, manual reconciliation processes that consume staff time every week, and no single source of truth for your customer relationships. An integration architecture project is what turns a fragmented stack into a functioning system.

What's broken

What's Broken

UTM Data Does Not Survive the Form Submission

Your paid media campaigns carry UTM parameters that track visitors from ad click to landing page. But when a visitor fills in your contact form, those parameters do not transfer to the CRM record. The form submission creates a contact with a name and email address and nothing else. You cannot close the loop between your advertising spend and your pipeline. The fix requires a specific technical implementation of hidden form fields and server-side CRM API calls, and most website builds never include it.

Your Lead Routing Is Manual and Slow

New enquiries arrive and someone decides where to send them. If that person is busy or away, leads wait. If the enquiry is ambiguous, it gets assigned to the wrong person. If the volume spikes, the backlog grows. Manual routing is a bottleneck that grows with your business. Automated routing rules in your CRM, triggered by form field values, company size, location, or service type, eliminate the bottleneck entirely and ensure every lead reaches the right person within minutes.

Stripe Canada or Square Purchase Events Do Not Update Your CRM

A customer completes a transaction and the event lives in Stripe or Square and nowhere else. Your CRM contact record is not updated. Your email platform does not know a purchase happened. Your post-purchase sequence does not fire. Your LTV calculation does not include the transaction. The revenue data from your payment processor and the customer relationship data in your CRM are islands with no bridge between them. Every business with an e-commerce or subscription revenue stream has this problem until they build the integration.

PIPEDA Compliance for Personal Data in Your Integrations Is Not Documented

Canada's Personal Information Protection and Electronic Documents Act requires that organisations collect only the personal information necessary for identified purposes, that individuals are informed of how their data will be used, and that personal information is protected when transferred to third parties including cloud service providers. If your website forms collect personal data that flows to a CRM, email platform, or payment processor without a documented privacy policy disclosure and without appropriate data processing agreements with your vendors, you are carrying compliance risk. An integration audit identifies every gap.

What we engineer

What We Do

Integration Audit

We review your complete technology stack: website platform, CRM, email platform, payment processor, booking system, and any other tool that touches your customer data. We document what is connected, what is broken, what data is being lost, and where PIPEDA compliance considerations apply to your current data flows. The audit takes one to two weeks and produces the foundation for all subsequent work.

Integration Specification

We produce a written specification for each integration required, covering what data moves between systems, in which direction, under what trigger conditions, and with what field mappings. The specification is detailed enough for any developer to implement and serves as the reference document for your integration architecture. Changes to the specification before build cost nothing. Changes after build are expensive.

CRM Field Mapping

We map every data point your website collects, including form fields, UTM parameters, page visit data, and any behavioural signals, to the corresponding property in HubSpot, Salesforce, or Zoho. Where CRM fields do not yet exist, we specify them. Where field types create mismatches, we resolve them in the specification. Correct field mapping is what makes CRM reporting reliable.

API and Webhook Setup

We build the connections between your website and your target systems using the API and webhook mechanisms appropriate to each platform. For HubSpot and Salesforce, this uses their native APIs. For Zoho, we use Zoho's REST APIs and webhook listeners. For Stripe Canada and Square, payment webhook events trigger CRM updates and email platform flows. Every connection is built to a specification and tested before handover.

Form-to-CRM Flow

We configure each website form to submit data directly to your CRM in real time, with full field mapping, UTM parameter capture in hidden fields, and any conditional routing logic required. For HubSpot, this uses native form embeds or API submission. For Salesforce and Zoho, this uses server-side API calls that are more reliable under high-volume conditions than client-side JavaScript submissions.

Data Quality Checks

We configure validation rules, deduplication logic, and data cleansing processes to prevent malformed, duplicate, or spam submissions from entering your CRM. Deduplication is configured by email address and, where appropriate, by company domain. Validation ensures that records missing required fields are flagged rather than silently created with empty properties that corrupt your reporting.

Automation Setup

We build the lead routing rules, assignment logic, notification triggers, and lifecycle stage transitions your CRM requires. For Canadian businesses operating across provinces or with territory-based sales teams, routing rules can be based on province, postal code prefix, company size, or service category. Notifications are configured to fire immediately and to the right channel for your team's working style.

Testing

We test every integration end to end with real and synthetic data. We test UTM parameter capture and pass-through under multiple traffic source conditions, form submission CRM record creation with full field mapping, payment event CRM updates, automation trigger firing, and edge cases including duplicate submissions and incomplete form data. Test results are documented before any connection goes live.

Documentation

We produce written documentation for every integration: what each connection does, how it was built, where the relevant settings are in each platform, and what to check if something stops working. Documentation is written for your internal team or IT department to reference and maintain independently.

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What changes

What Changes

Before
After
Before Your paid media campaigns carry UTM parameters that track visitors from ad click to landing page. But when a visitor fills in your contact form, those parameters do not transfer to the CRM record. The form submission creates a contact with a name and email address and nothing else. You cannot close the loop between your advertising spend and your pipeline. The fix requires a specific technical implementation of hidden form fields and server-side CRM API calls, and most website builds never include it.
After With UTM attribution passing through every form to every CRM record, your marketing team can report on which channels, campaigns, and pages are generating qualified pipeline. The conversation between marketing and sales shifts from disagreement about credit to agreement about data. Budget decisions are made on the basis of what the attribution data shows, not on opinion.
Before New enquiries arrive and someone decides where to send them. If that person is busy or away, leads wait. If the enquiry is ambiguous, it gets assigned to the wrong person. If the volume spikes, the backlog grows. Manual routing is a bottleneck that grows with your business. Automated routing rules in your CRM, triggered by form field values, company size, location, or service type, eliminate the bottleneck entirely and ensure every lead reaches the right person within minutes.
After Automated routing and instant notifications mean that every new enquiry reaches the right person within minutes of submission, regardless of the time it arrives or the volume of submissions on that day. For Canadian B2B businesses where prospects are comparing several providers simultaneously, early response is a measurable competitive advantage.
Before A customer completes a transaction and the event lives in Stripe or Square and nowhere else. Your CRM contact record is not updated. Your email platform does not know a purchase happened. Your post-purchase sequence does not fire. Your LTV calculation does not include the transaction. The revenue data from your payment processor and the customer relationship data in your CRM are islands with no bridge between them. Every business with an e-commerce or subscription revenue stream has this problem until they build the integration.
After When Stripe Canada or Square payment events flow into your CRM and email platform, post-purchase sequences fire accurately and immediately. Customers who buy receive the right follow-up based on what they purchased, when they purchased it, and their history with your business. Repeat purchase rates and customer lifetime value improve because the automation is working from accurate, real-time data.
Before Canada's Personal Information Protection and Electronic Documents Act requires that organisations collect only the personal information necessary for identified purposes, that individuals are informed of how their data will be used, and that personal information is protected when transferred to third parties including cloud service providers. If your website forms collect personal data that flows to a CRM, email platform, or payment processor without a documented privacy policy disclosure and without appropriate data processing agreements with your vendors, you are carrying compliance risk. An integration audit identifies every gap.
After You have a clear record of what personal data your integrations collect and transfer, to which platforms, under what disclosed purposes, and with what contractual protections in place with your vendors. Your privacy policy accurately reflects your actual data flows. If you receive an access request or a complaint to the Privacy Commissioner, you can respond accurately and completely.
How it works

Process

  1. 01

    Integration Audit

    We review your complete technology stack and document what is connected, what is broken, what data is being lost, and where PIPEDA compliance considerations apply. The audit takes one to two weeks and produces the foundation for all subsequent decisions.

  2. 02

    Specification and Field Mapping

    We produce the integration specification and CRM field mapping document, covering every data point, trigger, connection, and automation rule required. We review and agree the specification with you before any build work begins.

  3. 03

    Build, Configure, and Test

    We build each integration according to the approved specification, test every connection end to end with real and synthetic data, document the test results, and confirm sign-off before any connection goes live.

  4. 04

    Handover and Documentation

    We hand over complete written documentation, conduct a walkthrough with your team, and remain available during a post-launch support period to handle any issues that arise in the first weeks of live operation.

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Common questions

FAQ

We are on HubSpot's free tier. Does that limit what integrations are possible?

HubSpot's free tier includes API access and native form submission to the CRM, which supports the core form-to-CRM flow and basic contact property mapping. UTM parameter capture, advanced automation, and lead routing rules require HubSpot's paid tiers. As part of the integration audit, we map your requirements against the capabilities available at your current tier and identify any tier upgrade that would be required to deliver the full integration specification. We do not recommend upgrades unless the capability gap is material to your objectives.

PIPEDA has been supplemented by provincial legislation in Quebec. Does that affect how you configure integrations?

Quebec's Law 25 (formerly Bill 64) introduced requirements that go beyond PIPEDA for businesses operating in Quebec, including mandatory privacy impact assessments for personal information transferred outside Quebec, stricter consent requirements, and specific rights for individuals to withdraw consent or request de-indexing. If your business is based in or operates in Quebec, your integration configuration and privacy policy disclosures need to account for Law 25 as well as PIPEDA. We identify the data flows that trigger Law 25 obligations as part of the integration audit. We recommend you confirm the legal specifics with a qualified privacy counsel familiar with Quebec law.

Our Zoho CRM has been customised with additional modules. Can you integrate with a customised Zoho instance?

Zoho's REST API exposes custom modules and custom fields alongside standard objects, which means a customised Zoho instance is integrable using the same API approach as a standard one. We review your Zoho configuration as part of the integration audit and document the custom module and field structure before writing the integration specification. The specification maps your website data to your actual Zoho structure, not a generic one. The build then implements that specific mapping.

How do you handle the case where the same person submits multiple forms over time?

Deduplication logic identifies a returning contact by email address and, optionally, by other identifiers, and updates the existing CRM record rather than creating a new one. For returning contacts, we configure the field update rules carefully: some fields, such as most recent campaign source, should overwrite on each submission; others, such as original lead source, should preserve the first value. We document the update logic for each field in the CRM field mapping document and confirm the intended behaviour with you before building it.

Can you integrate our website booking tool with our CRM as well as our contact forms?

Yes. Booking tools such as Calendly, Acuity, and similar platforms expose webhook or API mechanisms that trigger on booking creation, cancellation, and completion. We configure these events to create or update CRM contact records, update deal or opportunity status, and fire notification rules. The booking tool integration is specified and tested in the same way as the form integration and is included in the integration documentation.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
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Every Lead Deserves a Complete Record and an Immediate Response

A website that generates leads but loses attribution data, routes them slowly, and never connects to your post-purchase platform is a system with known, fixable gaps. An integration audit shows you exactly where those gaps are. We find them, build the connections, and document everything so your stack runs without manual intervention.

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