Webflow Project Setup and Design System
We configure the Webflow project with your design system before a single page is built: typography, colour variables, spacing scale, and global component classes. The design system is documented so any future work follows the same conventions.
Class-Based CSS Architecture
All styling is handled through Webflow's class system, not inline styles. We use a naming convention that keeps the Style Manager organised, applies combo classes deliberately, and keeps global classes consistent. The class architecture is documented so any Webflow developer can understand and extend the project.
CMS Collection Structure
We design CMS collections for your structured content types: blog posts, case studies, team members, resources, job listings, or whatever your site requires. Each collection has the right fields, reference structures, and template layouts. Adding a new case study or team member becomes a data-entry task that any editor can complete.
Webflow Interactions
We design and build Interactions as part of the build brief, not as a final pass before launch. Page load animations, scroll-triggered reveals, hover states, and navigation animations are implemented using Webflow's native Interactions system. Motion timing and easing values are set as design system variables so animations are consistent across the site.
Form Integration
We build and connect forms for contact, demo requests, newsletter sign-ups, or gated content. Forms are connected to HubSpot, Salesforce, Mailchimp, or whichever platform your team uses. Form feedback states are designed, not left as Webflow defaults.
Editor Access and Training
We configure Webflow Editor access for your content team and run a training session covering how to add CMS items, update static content, and navigate the Editor interface. We deliver written documentation specific to your site's content types so new team members can be onboarded without developer involvement.
Custom Code Embeds
We add custom code embeds for analytics tags, cookie consent, chat widgets, and any third-party scripts required. All custom code is commented and documented in the handover.
Analytics
We connect Google Analytics 4 via Google Tag Manager, configure event tracking for form submissions and key interactions, and verify data collection before launch. If your team uses a different analytics platform, we integrate it.
Launch
We complete a pre-launch checklist covering SEO settings, page titles, meta descriptions, Open Graph tags, sitemap, 301 redirects from the old site, custom domain connection, SSL, form testing, cross-browser and cross-device QA, and analytics verification. We launch and monitor the first 24 hours.