Webflow Project Setup and Design System
We set up the Webflow project with your design system from the first session: typography variables for Japanese and Latin text, colour tokens, spacing scale, and global component classes. Japanese font support is implemented via a Noto Sans JP Google Fonts embed or a custom code embed in the Webflow project head, with font-display settings configured for performance. The design system is documented before any pages are built.
Class-Based CSS Architecture
All styling uses Webflow's class system following a clear naming convention. The Style Manager stays organised. Combo classes extend base classes deliberately. No inline styles are used outside the design system. The class architecture is documented so any Webflow developer can understand and extend the project after handover.
CMS Collection Structure
We design CMS collections for your structured content: news articles, project portfolios, team members, service descriptions, awards, press coverage, or whatever your site requires. Collections are built with the fields, reference structures, and template layouts that make adding new items a clean editorial task. Both Japanese and English content can be managed within the same collection structure using the appropriate field configuration for your bilingual approach.
Webflow Interactions
We design and build Interactions as part of the build brief: page load animations, scroll-triggered section reveals, hover states on cards and navigation, and any motion specified in your design brief. Interactions use Webflow's native system without additional JavaScript. Motion values, including timing, easing, and delay, are specified as part of the design system so animations are consistent across the site.
Form Integration
We build and connect the forms your site requires: contact forms, enquiry forms, newsletter sign-ups, or application forms. Forms are connected to your email marketing platform, CRM, or notification system. Form states, including success and error feedback, are designed rather than left as default Webflow states.
Editor Access and Training
We configure Webflow Editor access for your content team and run a training session in English, with written documentation provided in Japanese for team members who work primarily in Japanese. The session covers how to add and edit CMS items, how to update static content, and what is editable through the Editor interface. The documentation is specific to your site's content types, not a generic Webflow tutorial.
Custom Code Embeds
Where required, we add custom code embeds for third-party tools: analytics tags, cookie consent, chat widgets, social sharing scripts, or any other head or body code. All custom code is clean, commented, and documented in the handover so your team knows what is running and why.
Analytics
We connect Google Analytics 4 via Google Tag Manager, configure event tracking for key interactions and form submissions, and verify data collection before launch. If your team uses a different analytics platform, we integrate it.
Launch
We complete a pre-launch checklist covering SEO settings, page titles, meta descriptions, sitemap, redirects from the previous site, custom domain connection, SSL, cross-browser and cross-device QA with specific testing on devices common in the Japanese market, form testing, and analytics verification. We launch, monitor the first 24 hours, and confirm all systems are working correctly.