01
Google Business Profile build-out and optimisation
Your GBP rebuilt for Japan's home repair and maintenance market — bilingual service descriptions, correct trade category, photos of real work, and accurate ward-level service area settings. In Tokyo, a bilingual GBP profile that serves both Japanese residents and English-speaking expatriates reaches twice the customer base. Most repair businesses have set up their profile in Japanese only — or not at all. Full audit and rebuild — correct primary and secondary service categories, bilingual service descriptions and Q&A, 10+ photos of actual work, keyword-informed description in both languages, posting schedule started.
02
Service-area page strategy (ward and district level)
Individual pages for each ward, ku, or district you service in Tokyo or other cities — each optimised for "[service] [ward/district]" searches in Japanese and English. Tokyo's 23-ward structure creates distinct local search patterns. "水道修理 渋谷区" (plumber Shibuya) and "plumber Shibuya Tokyo" are separate searches from separate customer groups — both need to find you. Written and published ward-level pages for your top 4–6 service areas, bilingual where your customer base warrants it, with local keyword targeting and internal linking.
03
Review generation and management system
A system for collecting Google reviews from Japanese and English-speaking customers — adapted for Japan's communication preferences. Japanese customers place a high value on social proof from peers. A business with a strong, consistent review profile significantly outperforms one with few reviews — regardless of actual service quality. Post-job review request templates in Japanese and English, QR code for invoices, a response playbook in both languages, and monthly monitoring of your review profile.
04
Citation building and NAP consistency
Your business details consistent and correct across Google, Bing Japan, Jalan, and other directories that contribute to Japan's local search trust signals. Citation consistency matters in Japan just as it does elsewhere — but Japan's directory landscape has specific platforms Google weights for local authority that differ from Western markets. Citation audit, corrections to existing listings, and new citations built on Japan-relevant directories for your service category.
05
Emergency and high-intent keyword targeting
Targeting the searches that happen urgently — "緊急水道修理" (emergency plumbing repair), "エアコン修理 今すぐ" (AC repair now), "earthquake damage inspection Tokyo." Emergency repair searches in Japan carry the highest conversion rate of any local query type. Post-earthquake structural inspection demand is a specific high-value window that businesses in the local pack capture disproportionately. Emergency keyword map for your service in Japanese and English, GBP attributes set for emergency availability, content targeting post-earthquake demand where applicable.
06
Monthly reporting tied to calls and job bookings
Reports showing GBP call volume, local pack positions by ward and keyword, ward-level page performance, and review growth. A repair business in Tokyo needs to see whether SEO is generating service calls — not whether the website received more visitors from Sapporo. Monthly report with GBP call data, ward-level pack positions, bilingual page performance, citation health, and review growth. Recommended next actions included.