Rank for the conditions, services, and specialists patients search for across Japan

Yes. Google's YMYL classification applies globally, including Japan. Healthcare pages face the strictest quality scrutiny regardless of language. In the Japanese market, this intersects with patient behaviour — Japanese patients research healthcare providers more thoroughly before booking than most other patient populations, which means the depth and credibility of your content has a direct bearing on conversion as well as rankings.

E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is Google's quality framework for YMYL content. For Japanese healthcare providers, this means physician pages carry specialist board certifications (専門医), university hospital affiliations, and publication history in a format Google can read and index. Without these signals, competitive specialty queries have a structural ranking ceiling.

Yes. We produce purpose-written Japanese-language content for patient-facing condition pages, service descriptions, and FAQ content. We do not rely on machine translation for medical content — the nuance required for patient trust in the Japanese market demands native-quality writing.

We build a separate English-language content stream — condition pages, service descriptions, practitioner bios, and FAQ content — targeting the specific queries international patients in Japan use to find English-speaking providers. This is a distinct audience with distinct search behaviour.

Many Japanese patients default to university hospitals for specialist care. We build content that addresses this decision point directly — appointment availability, specialist credential equivalence, continuity of care, and the practical advantages of a private clinic — targeting the searches that reflect this comparison.

Japanese healthcare search is competitive in Tokyo for major specialties. Condition-specific and long-tail specialty searches typically see meaningful movement within 90 days. Competitive specialty + area queries in Tokyo typically move within 4–6 months.

Healthcare SEO engagements in Japan typically range from ¥300,000–¥700,000 per month depending on the number of locations, specialties, and bilingual content requirements. A single-specialty private clinic in Tokyo sits at the lower end. A multi-specialty bilingual clinic targeting both Japanese and international patients sits higher. We scope every engagement after the initial diagnostic.

Yes. GBP optimisation — including Japanese-language service descriptions, category selection, photo strategy, and review response frameworks — is included in every Japan engagement.