HEALTHCARE SEO · NEPAL

Rank for the conditions, services, and specialists patients search for in Nepal

When a patient searches for a cardiologist in Kathmandu or a physiotherapist near Lalitpur, Google decides in seconds who appears. Your ranking is not a vanity metric — it determines whether the right patient finds the right care. YMYL rules apply: Google scrutinises every healthcare page for expertise, experience, authorship, and trustworthiness before ranking it.

40+ Clinics and practices served · 18 Specialties covered · +63% Average new patient enquiry growth · 6 months Median timeframe
This is for you if

Who it's for

GPs

Medical specialists

Hospitals

Allied health clinics

Telehealth platforms

What's broken

Patients are searching for your speciality. They're booking with whoever ranks.

Invisible for specialty + location searches

You treat complex cardiac cases, but searching "heart specialist Kathmandu" returns three competitors before your name. Patients assume you don't exist.

No condition-specific content

Your website lists "cardiology" on a services page. Patients searching "chest pain specialist Nepal" or "angioplasty cost Kathmandu" find nothing from you — and book elsewhere.

E-E-A-T signals missing

Google's Quality Raters look for practitioner credentials, qualifications, and authorship on every health page. If your doctors' names and credentials aren't on the page, rankings suffer regardless of your clinical reputation.

Multi-branch practice, thin location pages

Your clinic has branches in Kathmandu, Pokhara, and Chitwan. Each location page is a copy-paste of the others with the address changed. Google treats them as duplicate content and ranks none of them.

Telehealth invisible outside brand searches

Your teleconsultation service exists. Patients searching "online doctor consultation Nepal" don't find it because there's no dedicated, optimised page for it.

Competitor clinic owns the local pack

A smaller clinic down the road appears in the Google Maps pack for your core specialty. They rank because their Google Business Profile is optimised and yours isn't. They are getting your patients.

What we engineer

What's included in our healthcare SEO service

Specialty and condition keyword research

We map every condition, symptom, specialist title, and procedure your practice covers against actual search volume in Nepal. No guesswork — every page targets phrases patients are already typing.

E-E-A-T optimisation

Practitioner credential markup, authorship attribution, About pages, registration body references (Nepal Medical Council), and trust signals that satisfy Google's Quality Rater Guidelines for YMYL content.

Location page strategy for multi-practice groups

Unique, substantive pages for every branch or clinic location — written to rank independently, not to duplicate.

Patient FAQ and condition content

Clinically accurate, evidence-based content written in plain language. Compliant with NMC guidelines. Structured for featured snippets and People Also Ask.

Healthcare schema markup

MedicalOrganization, Physician, MedicalCondition, and MedicalClinic schema. Structured data that tells Google precisely what your practice offers and who delivers it.

Patient review strategy

A compliant process for gathering reviews on Google and health directories, plus response frameworks that protect your reputation without breaching professional advertising standards.

What changes

Why healthcare practices choose us over agencies that ignore YMYL

Before
After
Before Generic health content that reads like a brochure — no author, no credentials, no E-E-A-T signals. Google's quality raters mark it low-quality.
After Every page carries practitioner authorship, credential markup, and trust signals mapped to Google's Quality Rater Guidelines.
Before No practitioner credential signals anywhere on the site. Doctor names appear only in a contact form dropdown.
After Structured bio pages for every practitioner — qualifications, NMC registration, specialties, and schema markup Google can read.
Before Content written without knowledge of NMC advertising guidelines. Claims that could attract regulatory scrutiny.
After Every piece of content is written with Nepal Medical Council compliance in mind. We know what health advertisers can and cannot say.
Before One SEO strategy applied across all locations. Individual branches get no independent visibility.
After Each location gets a distinct keyword strategy, unique content, and its own local signals — built to rank independently.
Before No condition or symptom keyword strategy. Only branded and specialty-level keywords targeted.
After We map the full patient search journey — from early symptom searches to specialist comparison queries — and build pages for every stage.
Common questions

Questions about healthcare SEO in Nepal

Is health content treated differently by Google?

Yes. Google classifies healthcare content as Your Money or Your Life (YMYL) — content that can directly affect a person's health decisions. These pages receive the strictest quality scrutiny. Thin content, missing author credentials, and unsubstantiated health claims all suppress rankings in this category. A specialist clinic cannot rank on generic SEO tactics alone.

What is E-E-A-T and why does it matter for my clinic?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating YMYL content quality. For a healthcare practice, this means: practitioners are named as authors, their qualifications and registrations are visible on the page, the organisation's credentials are clear, and the content cites evidence-based sources. Without these signals, even well-written content will struggle to rank for competitive health queries.

Can you write clinical content for our practice?

We write patient-facing condition pages, FAQ content, and service descriptions. All health content is reviewed against Nepal Medical Council guidelines and evidence-based standards before delivery. We do not produce content that makes unsubstantiated clinical claims or violates professional advertising rules. Where specialist clinical input is required, we work with your practitioners directly.

How do you handle multi-location practices?

Each location gets a dedicated page with unique content — local services, practitioners at that branch, nearby landmarks, operating hours, and location-specific schema markup. We avoid duplicate content by differentiating each page substantively, not just by swapping the address.

What about telehealth visibility?

Teleconsultation is a distinct search category. We build dedicated pages targeting queries like "online doctor Nepal" and "virtual GP consultation Kathmandu," separate from your physical location pages. These pages need their own keyword strategy, FAQs, and schema.

How long does healthcare SEO take to show results?

Most practices see meaningful ranking movement within 90 days for lower-competition queries (specific conditions, long-tail specialist searches) and within 4–6 months for competitive specialty + location terms. Practices with existing domain authority move faster.

How much does healthcare SEO cost in Nepal?

Our healthcare SEO engagements in Nepal typically start from NPR 45,000–70,000 per month depending on the number of locations, specialties, and content volume required. Single-specialty clinics with one location sit at the lower end. Multi-branch hospital groups with broad specialty coverage sit higher. We scope every engagement after the initial diagnostic — there is no fixed package price, because a dermatology clinic and a cardiac hospital have fundamentally different needs.

Do you optimise Google Business Profiles for clinics?

Yes. GBP optimisation is included in every engagement. This covers category selection, service listings, photo strategy, Q&A population, and an ongoing review response process — all within professional health advertising norms.

Start here

Start with a search diagnostic for your practice

Find out exactly which patients are searching for your services in Nepal, where you rank today, and what it would take to appear ahead of your nearest competitors.

Nepal Medical Council compliance built into every content decision · No lock-in contracts — month-to-month after onboarding · Results reported in plain language, not SEO jargon