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Japanese businesses require websites that communicate institutional credibility before a visitor decides to enquire. Company registration details, representative names, postal addresses, and clear corporate information are not optional additions. They are the structural foundation of a site that converts in the Japanese market.
You have been operating for years. Your current website was built by a local web production company and looks like every other site in your category. Prospective clients check your site before meetings. What they find should match the credibility of your actual business. Outdated layouts and missing corporate information undermine trust before you have said a word.
You are entering the Japanese market and your global website is not fit for purpose here. A direct translation of an English-language minimal site will not convert Japanese buyers. You need a Japan-specific build, or a Japan-specific section, that meets local expectations for information, formality, and credibility markers.
You need a bilingual site that does not read like a translation. Japanese visitors expect Japanese-native content, not rendered English. International visitors expect a professional English-language site. Both language versions need to be purpose-built, not one translated from the other.
In Japan, the absence of a legal registration number (法人番号), a physical address, a representative name, and a direct phone number is interpreted as a trust signal failure. Japanese buyers look for these details as a standard verification step. If they are missing or buried, the enquiry does not happen.
Minimal, image-heavy, low-text layouts can perform well for international audiences. They perform poorly with Japanese buyers unless the company is explicitly positioning for international clients. Information density is expected. A sparse site communicates incomplete information, not confident restraint.
Running a machine translation of English content and calling it a Japanese site is visible immediately to Japanese readers. Phrasing is unnatural, keigo (formal register) is absent, and the content structure does not match Japanese reader expectations. Bilingual builds require both languages to be written natively.
Japan's Act on Protection of Personal Information requires a clearly stated privacy policy, consent for data collection, and defined procedures for handling personal data. Many corporate sites treat this as a minor footer item. In a market where compliance signals credibility, a properly structured privacy policy is part of the trust architecture.
A structured discovery session conducted in Japanese or English (or both) covering your business, your buyers, your competitive landscape, and the trust signals your specific audience expects. We review your current corporate information structure and identify what is missing.
We map the full page structure for both language versions if bilingual, define user journeys for Japanese and international visitors separately, and plan the corporate information hierarchy. In Japan, the kaisha annai (会社案内 / Company Profile) section is not a secondary page. It is a primary trust destination.
Layout blueprints for every key page in both JP and EN. Japanese and English layouts often differ structurally because reading patterns, information expectations, and visual hierarchy conventions differ between the two audiences. We do not apply one layout to both.
A complete visual design system including Japanese and Latin typefaces, spacing rules calibrated for Japanese character density, colour and component standards, and corporate identity integration. Japanese body text requires different line-height and character-spacing settings than Latin text.
Built on WordPress, Webflow, or a custom stack. Every build includes: legal registration number (法人番号) display, representative name, postal address, phone number in header, certifications and accreditations section, and APPI-compliant privacy policy and consent framework.
Google Analytics 4 and Google Search Console configured for both language versions. Full QA across devices and browsers for both JP and EN. Launch-ready handover with CMS training in Japanese or English as required.
Structured discovery session covering your business, your buyers, your corporate information requirements, and your bilingual content strategy. We audit your existing site and your competitors' sites in the Japanese market. Sitemap and content plan produced and approved before design begins.
Separate wireframes for Japanese and English layouts, then visual design. Japanese typography and information density standards applied. Full design system documented. You review and approve both language versions at wireframe stage and again at visual design stage.
CMS build with bilingual content management, corporate information architecture (法人番号, 代表者名, 所在地, 電話番号, certifications), APPI-compliant privacy policy and consent framework, analytics setup for both language versions, and internal quality testing.
Cross-browser and cross-device QA for both language versions. Performance testing. Final client review in Japanese and English. Launch and handover with CMS training available in Japanese or English, credentials, and written maintenance documentation for both language teams.
Japanese websites are expected to display the company's legal registration number (法人番号), representative name (代表者名), postal address, phone number, and business registration details as minimum trust requirements. Many Japanese buyers will not enquire from a site that omits these. We structure this information into the build as standard for Japan-market clients.
Information density is a feature in the Japanese market, not a flaw. Japanese buyers expect to find comprehensive company information, product or service details, FAQ sections, and process explanations on a single visit. A sparse site signals incomplete information. We calibrate information density to your specific audience and sector rather than applying a universal minimal standard.
We produce content architecture and wireframes for both language versions separately, because Japanese and English reader behaviour and information expectations differ. If you provide native-language copy in both languages, we implement both. If you need copywriting support in either language, that can be scoped as an add-on. We do not use machine translation as a final deliverable.
An APPI-compliant privacy policy framework and consent management structure are included in every Japan-market build. We integrate consent collection for analytics and contact forms, document data handling procedures, and structure the privacy policy page to meet the requirements of Japan's Act on Protection of Personal Information.
Bilingual JP and EN builds are one of our most common deliverables for Japan-market clients. The two language versions share a CMS but are structured independently, with separate layouts where required. Japanese and international visitors each receive a version purpose-built for their expectations, not a translation of the other.
Not a black box. Real specialists you can call, with their names on the work.
If your website is missing the corporate information, language accessibility, or structural credibility that Japanese buyers expect, enquiries are being lost at the verification stage. A diagnostic conversation takes 30 minutes and identifies exactly what the site needs to perform in the Japanese market.
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