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Canadian businesses are losing 40–60% of their paid acquisition budget to broad match waste, accounts without proper attribution, and landing pages that weren't built for a single conversion goal. We engineer the full system — account architecture, tracking, and the page that closes — so every dollar of ad spend has a measurable return.
The business owner: You're spending $3,000–$20,000/month on Google Ads. Your agency sends a monthly report. It shows clicks, impressions, and cost per click. There is no clear line from ad spend to revenue.
The Shopify store owner: You run an e-commerce store on Shopify. Meta Ads are your primary customer acquisition channel. ROAS was strong when you started. It's declining month over month.
The marketing manager: You manage paid accounts for a Canadian business with enough scale that results need to be defensible. Your current agency's reporting doesn't connect to revenue.
The B2B company: You sell professional services or complex products across Canada — Toronto, Vancouver, Calgary, Montreal. Sales cycles are 30–90 days. LinkedIn is relevant. Google captures intent.
The majority of Canadian accounts we audit are running broad match keywords without an active negative keyword list. Google interprets "digital marketing Toronto" broadly enough to include searches that have no purchase intent.
Shopify stores running Meta Ads without properly configured pixel events — specifically, purchase events with order value passed back — are giving Meta's algorithm no signal to optimise toward.
An ad for "custom furniture Toronto" landing on a homepage is a structural error. The homepage is for general audiences. The ad was shown to someone who knows what they want.
Canadian B2B sales cycles — in professional services, construction, technology, and finance — frequently span 30–90 days. Without GA4 multi-touch attribution and CRM offline conversion import, last-click is crediting the wrong touchpoint.
Search, Display, Shopping, and Performance Max. We build the account architecture from scratch or restructure what exists — campaign segmentation, match type strategy, 300+ negative keywords, and bid rules that only run when conversion tracking is clean. Every account gets a dedicated keyword map and a weekly ROAS report.
Facebook and Instagram campaigns across three stages: prospecting (cold audiences, interest and lookalike targeting), retargeting (website visitors, video viewers, catalogue shoppers), and retention (customer LTV campaigns). Pixel setup, custom conversions, and creative strategy included. We test ad formats — static, carousel, Reels — and scale what converts.
For B2B businesses in Nepal targeting professionals, companies, or international clients. Sponsored content, message ads, and conversation ads. Audience targeting by job title, industry, company size, and seniority. LinkedIn is the highest cost-per-click platform — we only recommend it when the deal size justifies it.
Feed optimisation, asset group structure, audience signals, and search theme strategy. PMax is Google's highest-reach campaign type, but it produces waste without engineering. We build the asset library, monitor placement reports, and pull back spend from underperforming channels inside the campaign.
One dedicated landing page per major campaign type. Each page has a single goal, a single CTA, and copy matched to the search intent that triggered the ad. We build, A/B test, and iterate. Sending paid traffic to a homepage is a structural error — we fix it at the start.
GA4 + Google Tag Manager, configured so every conversion ties to a campaign, ad group, and keyword. We set up ROAS dashboards showing actual cost vs actual revenue — not impressions, not clicks. Reporting is weekly, not monthly, because monthly is too slow to act on.
We review your existing account structure, attribution setup, conversion tracking, landing pages, and competitor ad activity. If you have no existing account, we audit your competitor landscape and build a starting strategy. You receive a written findings document — what's broken, what's wasting budget, what to fix first.
New campaign architecture built around your actual services and buying stages. Match type strategy, keyword map, 300+ negative keywords from day one, and conversion tracking configured in GTM before any paid traffic runs. We don't launch until attribution is working.
One dedicated landing page per major campaign. Each page is built for a single intent, a single CTA, and tested against your existing pages. Pages are mobile-first — over 70% of paid search traffic in Nepal arrives on mobile.
Daily monitoring for the first two weeks. Bid adjustments, search term reports reviewed every 48 hours, negative keyword additions, and ad copy tests running from week one. We report weekly, not monthly.
Once the account has 30+ conversions in the learning window, we introduce Performance Max, audience-based retargeting, and budget expansion guided by ROAS data — not gut feel. Creative refresh on a 6-week cycle.
#1 for every major category keyword — built from a blank slate
10–20 enquiries per day from Google Business Profile alone
20–30 qualified leads per month at a 25% close rate
Yes, and Shopify-Meta Ads is one of the account types we most frequently audit and rebuild. The most common issue is a pixel that's installed but not configured to pass purchase events and order values back to Meta.
We work with accounts from CAD $3,000/month upward. For most Canadian businesses, a starting budget of CAD $5,000–$12,000/month on Google Ads gives the algorithm enough data to optimise within 30–45 days.
Flat monthly fee. Percentage billing means the agency earns more when your budget increases — regardless of whether the increase is justified by performance.
Google Ads delivers immediate paid placement for high-intent searches. SEO builds organic rankings over 3–12 months. For Canadian e-commerce and service businesses, paid acquisition is typically the faster revenue driver; SEO the long-term compounding asset.
Google Ads accounts produce usable data within 30 days and optimised performance by month 2–3. For Shopify Meta Ads, the pixel needs 50 purchase events to exit Meta's learning phase — typically 2–4 weeks at a moderate spend.
Performance Max runs across all Google surfaces — Search, Display, Shopping, YouTube, Gmail, Maps — from a single campaign. For Canadian e-commerce, it's effective when the Shopping feed is optimised with accurate product data.
PIPEDA (Canada's Personal Information Protection and Electronic Documents Act) governs how personal data is collected, used, and stored. Our tracking setup — GA4 + GTM — is configured with PIPEDA requirements in mind.
Yes. We start with the audit, identify what's intentional versus default, and restructure in stages. The transition takes 2–3 weeks with no gap in live campaigns.
Not a black box. Real specialists you can call, with their names on the work.
The audit covers your account structure, Shopify pixel configuration (where relevant), attribution setup, conversion tracking, landing page quality, and competitor ad positioning in your Canadian market. You'll receive a written findings document before any retainer is agreed.
5-day turnaround · Account audit + attribution review · No retainer required
Ignited Nepal
Growth engineering · replies within 1 business day
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