The French-language blind spot
The vast majority of LLMO tools and methodologies were designed for English-language markets, and the Canadian agencies and consultants that have begun offering LLMO services typically build their prompt libraries from English-language sources. This means that French-language prompt mining is either absent or is conducted by translating English-language prompts into French — a process that consistently underestimates the distinctiveness of French-Canadian AI search behaviour, misses local terminology, and produces a prompt library that does not reflect how Québécois buyers actually pose questions to AI systems.