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E-commerce Growth Engineering · Nepal
Most Nepali online stores optimise one thing at a time — fix the product photos, run some Facebook ads, list on Daraz. That approach keeps growth fragmented. We engineer the full stack: SEO, paid, product feed, checkout, and retention — so every channel compounds the others.
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/ This is for you if
You're getting visitors from social or search, but fewer than 2 in every 100 people buy. Your product pages don't answer the questions buyers have before they commit — delivery time, return policy, trust signals, payment options. That gap is costing you every day.
You're running Facebook or Google ads. The cost per sale keeps climbing. You don't have a clear picture of which campaign actually drives profit — and every month feels like a bet rather than a system.
Someone bought from your store. You have their email. You've never sent them a single follow-up. No abandoned cart sequence. No post-purchase flow. No win-back campaign. That's the easiest revenue you're not capturing.
You want to reach the millions of shoppers on Daraz — Nepal's largest marketplace — and build your own direct store at the same time. You need both channels set up correctly from the start, with eSewa and Fonepay payment options your Nepali customers already use.
/ What's broken
No customer reviews. No delivery estimate. No return policy in plain language. No urgency signal. Buyers in Nepal — and anywhere — make the decision to purchase in seconds. If the page doesn't answer their questions where they look, they leave. This is fixable, and the fix is measurable.
In a healthy store, 70–80% of revenue eventually comes from repeat buyers. If you have no email or SMS flows — no welcome series, no abandoned cart, no post-purchase sequence — you're spending to acquire customers and then letting them go. You're funding your competitors' retention instead of your own.
On Google Shopping and Daraz, wrong categories, missing attributes, and inconsistent product titles mean the wrong buyers see your products, or nobody does. A 60% complete feed produces 60% of the possible impressions — at best. Feed quality determines where and how often your products appear.
Category pages with no real content. Product pages with duplicate title tags copied from the manufacturer. No structured data so Google can't show rich results. No keyword strategy for how Nepali buyers search. These aren't cosmetic problems — they determine whether you appear on page 1 or page 8.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Category page optimisation with keyword intent mapping. Product page schema markup so Google shows ratings, price, and stock in search results. Technical SEO for large catalogues: canonical tags, pagination, crawl budget. Content for handicraft, pashmina, and tea export keywords — a cluster with virtually no competition.
Product feed rebuild: correct categorisation, complete attributes, consistent titles and descriptions. Campaign structure that separates high-margin SKUs from clearance. Shopping SEO — optimising product titles for Google's organic Shopping results. Performance Max management with audience signals and creative testing.
Product page audit identifying every point where buyers hesitate and leave. Checkout flow optimisation: fewer steps, clearer progress, fewer abandonment triggers. Mobile optimisation — most Nepali shoppers are on mobile. A/B test framework so improvements are data-driven, not guesswork.
Prospecting campaigns targeting buyers in Nepal and export markets. Dynamic product ads that show the exact product a visitor viewed. Retargeting sequences for abandoned carts and product views. Creative strategy: static, carousel, and video formats tested against each other.
Welcome series that converts subscribers into first-time buyers. Abandoned cart sequences — typically 15–20% recovery rate. Post-purchase flows that drive the second sale. Win-back campaigns for customers who haven't bought in 90+ days. Browse abandonment for high-intent visitors.
Daraz store setup and optimisation: listings, keyword-rich titles for Daraz search, category selection, seller rating management, Sponsored Products. Plus eSewa and Fonepay integration into Shopify and WooCommerce stores so Nepali mobile buyers complete checkout.
/ What changes
/ How it works
We audit your traffic sources, conversion rate by device and page, retention metrics, product feed quality, and paid channel performance. For stores on Daraz, we audit your seller metrics and listing quality in parallel. The output is a ranked list of revenue gaps — what's costing you the most and in what order to fix it.
Fix the highest-impact items first: product feed errors that are suppressing Shopping impressions, checkout friction points, missing payment methods, and email flows that aren't live. Most stores see measurable improvement in conversion rate within the first 3 weeks.
Category page content written to rank for Nepali and export market search terms. Product schema markup. Technical SEO fixes: canonical tags, page speed, crawl budget. Link building from relevant directories and industry publishers. Daraz listing optimisation in parallel.
Google Shopping campaign restructure or build. Meta prospecting and retargeting campaigns live. Creative testing begins. Performance tracked weekly against CAC and ROAS targets.
Klaviyo or equivalent email platform configured. All 6 core flows built: welcome, abandoned cart, post-purchase, browse abandonment, win-back, and VIP. Revenue per flow tracked from day one.
CRO testing programme: A/B tests on product pages, checkout, and landing pages. Creative refresh on paid campaigns. New channel expansion: additional markets, new ad formats, new SEO content clusters. Monthly reporting against revenue, CVR, CAC, and retention targets.
5-day turnaround · Traffic + conversion + retention · No retainer required
Request an E-commerce Growth Audit/ Evidence
The results. Not the claims.
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/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyYes — we manage both channels as a coordinated system. Daraz seller account setup, product listing optimisation for Daraz search, sponsored product advertising, and seller rating improvement. On your own store (Shopify or WooCommerce), we handle SEO, paid acquisition, conversion optimisation, and retention. The two channels serve different buyer intentions: Daraz captures marketplace buyers; your own store builds the brand relationship and protects your margins. We track both separately and report on combined revenue.
Yes. eSewa and Fonepay are the dominant digital payment methods in Nepal, and not having them on your checkout is a direct conversion killer — especially on mobile. We handle the full integration: connecting the payment gateway to your Shopify or WooCommerce store, testing across devices, and reviewing the checkout UX to ensure the payment options are visible and trusted. For most Nepali stores, adding local payment options reduces checkout abandonment by 20–35%.
Shopify, WooCommerce, Daraz, and custom-built stores. For most new stores in Nepal, we recommend Shopify for its reliability and ecosystem. For businesses that are already on WooCommerce with significant customisation, we work within that setup. We also manage Daraz seller accounts as a channel layer on top of whatever your primary store platform is.
It depends on your stage. Paid ads produce revenue faster; SEO compounds over time and eventually produces lower-cost traffic. For most Nepali stores at an early stage, we recommend starting with quick conversion wins and email retention — those improve the return from every other channel — then layering paid acquisition, then SEO. A store with a 1% conversion rate should fix conversion before scaling paid spend.
The primary metrics are: revenue by channel, conversion rate by device and page, customer acquisition cost by channel, repeat purchase rate, and average order value. We set up GA4 e-commerce tracking on your store so every metric is visible in one place. Monthly reporting covers what changed, why, and what happens next.
Your product feed is the data file that tells Google Shopping, Facebook, and Daraz what your products are, what they cost, and how to categorise them. An incomplete or inaccurate feed means your products appear in the wrong searches — or don't appear at all. Feed optimisation involves auditing every attribute (title, description, category, GTIN, image, price), fixing errors, and enriching missing fields. For most stores, a full feed rebuild doubles Shopping impressions within 6–8 weeks.
The average e-commerce conversion rate globally is around 1.5–2%. A well-optimised store targeting the right audience should be in the 2.5–4% range. Stores with strong trust signals, fast mobile load times, clear pricing, and local payment options (eSewa, Fonepay) consistently outperform the average. Your current conversion rate is the first thing we benchmark in the audit.
Quick wins (feed fixes, missing email flows, checkout friction) typically produce 10–30% revenue lift in the first 60 days. SEO traffic compounds over 3–6 months. Klaviyo retention flows reach mature revenue contribution at 60–90 days. Paid acquisition stabilises ROAS in 30–45 days. The growth curve is steepest in the first 90 days because the quick wins compound.
Start here
We audit your traffic, conversion rate, retention system, product feed, and paid channels — then give you a ranked list of exactly what to fix and in what order. You'll know where your revenue gaps are within 5 days.
5-day turnaround · Traffic + conversion + retention · No retainer requiredIgnited Nepal
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