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Booking.com, Expedia, and Agoda take 15 to 25 percent on every booking they send you. Your website should be your lowest-cost, highest-margin booking channel. Ignited Nepal builds hospitality websites for hotels, resorts, boutique properties, glamping operations, and event venues across Australia that are engineered to capture direct bookings.
You operate in a competitive destination — the Barossa, Margaret River, the Hunter Valley, or a coastal region — and your guest experience is genuinely distinctive. The problem is that most of your bookings arrive through OTAs because your website is not set up to compete. You have a strong product. The website needs to match it and turn that traffic into direct revenue.
Your average daily rate is high, which means OTA commission is a material cost on every booking. A $600 per night booking through Booking.com at 18 percent costs you $108 in commission. Across a year of occupancy, this is significant. A direct booking channel engineered to give guests a reason to book with you directly changes the economics of the property.
You run a property type that OTAs represent poorly. Glamping, exclusive-use venues, wedding properties, and eco-retreats are bought on emotion and experience, not on a grid of room types and star ratings. Your website needs to tell the full story, show the venue in context, and give event organisers and group bookers a clear enquiry path.
If your website has a "book now" button that links out to Booking.com or a third-party aggregator, you are paying commission on traffic that came to your own site first. A direct booking engine keeps the transaction on your site, at your rate, with no commission paid.
Australian travellers are comparison-focused. A guest who finds your property on an OTA will check your own website. If they do not see a clearly displayed best rate guarantee, they will complete the booking on the OTA. The guarantee, paired with a direct incentive, is what tips the decision.
Booking.com invests heavily in its room page format. Full photo galleries, square meterage, bed configurations, and guest reviews are all shown in a structured format. If your room pages are sparse, the OTA's presentation wins. Full room specifications, gallery, inclusions, and a direct CTA are the minimum requirement for each room type.
Event organisers, wedding planners, and corporate retreat buyers search specifically for venue pages. If your website has no dedicated venue hire section with capacities, room setups, catering information, and an enquiry form, you are not visible in that search and not winning that business.
We start by reviewing your property, your current OTA dependency, your booking mix across channels, and the guest segments that represent your highest value. The brief defines the scope, the booking engine to be integrated, and the page structure before any work begins.
We plan the full structure of the site before design starts. Every room type, dining outlet, venue hire option, and ancillary experience gets a planned page. The architecture is built around the booking journey, not around what is easiest to produce.
Key pages are wireframed to map the guest journey from arrival to booking. The homepage, room pages, and events pages are all mapped at wireframe stage to solve conversion problems before they become design problems.
We design hospitality websites that match the tone and character of the property — understated luxury, coastal relaxed, regional warmth — while keeping the design system functional and conversion-oriented across all devices.
We build and integrate your booking engine — SiteMinder, RMS, Cloudbeds, or other — so live rates and availability are displayed on your site. The best rate guarantee module and rate comparison widget are built into the relevant pages.
Every room gets a full specifications page. Food and beverage outlets get dedicated pages with menus, booking links, and opening hours. Event and venue hire sections carry layout options, capacities, catering details, and enquiry forms.
Review feeds from TripAdvisor and Google are integrated into the site. For properties that draw international visitors — particularly from the UK, US, Germany, and across Asia — the site is built with international search intent in mind. Booking source tracking is configured so you can measure the shift from OTA to direct from launch day.
We audit your current site, your booking channel mix, and your OTA dependency. We identify where in the booking journey guests are being lost and where commission is avoidable. The output is a written brief covering scope, booking engine, and page structure.
We map the full sitemap and wireframe every key page. Room pages, event pages, and the homepage booking flow are designed at the structural level before visual design begins.
Design is reviewed and approved before build begins. The build phase covers the full site: booking engine integration, rate comparison module, review feeds, event and venue hire pages, and all room and F&B pages. Testing covers desktop, tablet, and mobile across major browsers.
We launch the site and configure booking source tracking in Google Analytics. You leave with a clear dashboard showing direct bookings versus OTA bookings from day one, and a 30-day post-launch review scheduled.
A full hospitality website with booking engine integration, room pages, event pages, and review feeds typically takes 8 to 10 weeks from brief to launch. Timelines are extended when photography and room content are not ready at project start. We provide a content checklist at the brief stage so the build phase is not held up waiting for assets.
We work with SiteMinder, RMS, Cloudbeds, and other booking engines that provide an API or embed code. For properties that use a property management system with a connected channel manager, we connect the booking engine to the site so rates and availability are always live and accurate.
A best rate guarantee module shows the guest a direct comparison of your website rate against the OTA rate, and confirms your direct rate is the best available. This is displayed on the homepage and room pages. When combined with a direct booking incentive — complimentary breakfast, late checkout, or room upgrade — it consistently increases the percentage of bookings that complete on the property's own site.
Regional and destination properties in Australia represent a significant share of our hospitality work. Properties in the Barossa, Margaret River, Queensland coastal regions, and Victoria's wine country have specific international and domestic search patterns that we address in the site architecture and SEO structure.
International visitor intent is built into the site architecture from the brief stage. Properties that draw guests from the UK, Europe, the United States, or North Asia need site structure, metadata, and in some cases language options that reflect how those guests search and make booking decisions. This is addressed in the discovery phase.
Not a black box. Real specialists you can call, with their names on the work.
If your property is paying OTA commission on bookings that could come through your own website, the first step is a clear picture of where those bookings are being lost and what a conversion-focused website would change. We offer a hospitality website diagnostic that maps your current booking sources, identifies the gaps in your direct booking journey, and outlines the scope of a rebuild.
Ignited Nepal — Growth Engineering Company
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