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Search Engineering · Australia
Most Australian businesses have tried an SEO agency — and watched traffic plateau after month three while the retainer kept charging. We run search engineering: keyword strategy, technical fixes, content, and link building that compounds over time and tracks to revenue.
43 clients across AU · Avg. 4.2× organic traffic in 6 months
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/ This is for you if
You're a tradie — plumber, electrician, builder, or landscaper — and you're spending $2,000–$4,000 a month on Google Ads for leads that a first-page organic ranking would give you for free.
You run a B2B company in Australia — professional services, manufacturing, logistics, or tech — and your sales team is generating pipeline by hand because your website brings in almost nothing organically.
You're a SaaS founder or product lead and you know SEO should be your lowest-cost acquisition channel, but you've never had an agency that understood SaaS content structure, trial conversion, or product-led keyword strategy.
You've been with 3 agencies in the last 4 years and each one blamed the previous one. Your rankings are flat, your reports are full of activity metrics, and you still don't know what SEO is actually costing you per lead.
/ What's broken
Your monthly report shows keywords tracked, articles published, and backlinks acquired — but no line connecting any of that to leads, calls, or revenue. SEO without revenue attribution isn't growth engineering, it's activity for its own sake. If your agency can't show you organic-to-lead attribution in GA4, you're flying blind.
This is genuinely common in the Australian market. Agency one "laid the foundations." Agency two "fixed what agency one broke." Agency three is currently explaining why results are delayed. The pattern isn't bad luck — it's what happens when agencies sell retainers before doing diagnostics. We run the diagnostic first.
Publishing a blog post every two weeks is not a keyword strategy. Generic content — "10 tips for a healthy business," "why SEO matters in 2025" — doesn't target a commercial query and doesn't rank. The Australian market is competitive enough that only content built against a specific keyword brief and search intent will move the needle.
Slow Core Web Vitals, crawl budget issues across large ecommerce catalogues, hreflang errors on multi-region sites, JavaScript rendering blocks, duplicate content from faceted navigation — Australian websites carry significant technical SEO debt that generic monthly audits never surface because no one runs Screaming Frog against the live site.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We use Ahrefs and Google Search Console to map every keyword with commercial intent across your category — including Australian-specific modifiers, tradie-specific searches, and B2B buying queries your competitors haven't claimed. You receive a keyword master document with monthly traffic estimates, competition scores, and page-level assignments.
Screaming Frog crawl, Core Web Vitals diagnostics via GA4, Search Console coverage report analysis, and structured data validation — across every page type, including Shopify facets and JavaScript-heavy frontends. Every finding is severity-ranked with a developer-ready fix specification.
We research SERP structure for each target keyword, identify what's ranking and why, and brief or write content that matches search intent precisely. For Australian B2B clients, this means decision-stage content targeting procurement and buying queries. For tradies, it means suburb-level service pages that dominate local results.
We build editorial backlinks from Australian publishers, industry directories, and relevant international domains. Every link acquisition follows white-hat methodology — no PBNs, no link farms. Domain authority, anchor text, and placement are logged in a shared dashboard updated monthly.
Tradie SEO is a distinct discipline: suburb-level location pages, Google Business Profile optimisation, review acquisition, and targeting the specific search patterns tradies' customers use ("emergency plumber [suburb]," "best electrician near me"). We run dedicated tradie SEO programmes for plumbers, electricians, builders, and landscapers across Australian metros.
GA4 event tracking, Search Console integration, and a weekly rank-tracking dashboard. Monthly report in plain English: what keywords moved, what traffic changed, what leads came from organic, and what we're doing next month. No vanity metrics. No activity reports.
/ What changes
/ How it works
We audit your site against 140+ technical checks using Screaming Frog, analyse your Search Console history, run an Ahrefs keyword gap against your top 3 Australian competitors, and benchmark your domain authority. You receive the findings report whether or not you proceed.
We build a 6-month roadmap with monthly keyword targets, content calendar skeleton, technical fix queue, and link-building targets. Presented in a 60-minute walkthrough — you ask, we answer.
Critical and high-priority technical fixes shipped: Core Web Vitals, crawl errors, indexing coverage, structured data, duplicate content, and site architecture issues. Fixes are validated against Search Console before sign-off.
8–12 pages published or optimised per month against keyword briefs — service pages, location pages, comparison pages, and supporting content. Every page tracked from publish date.
4–8 Australian editorial backlinks per month. Every link logged with domain authority, anchor text, referring domain, and live URL.
Plain-English monthly report: keyword movements, traffic changes, organic leads, and a 30-day priority list. Strategy adjusts based on search data — not a fixed 12-month template.
43 clients across AU · Avg. 4.2× organic traffic in 6 months
Request a Search Diagnostic/ Evidence
The results. Not the claims.
View the full evidence library
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyTradie SEO is search engineering built specifically for trade businesses — plumbers, electricians, builders, roofers, landscapers, and similar. It differs from general SEO because the keyword patterns are hyperlocal ("emergency plumber Parramatta"), the buying intent is immediate, and Google Business Profile optimisation often matters more than blog content. If you're a tradie spending money on Google Ads for service-area leads, you almost certainly need tradie SEO — because first-page organic rankings can replace a significant portion of that paid spend within 4–6 months.
For tradie and local service businesses targeting suburb-level keywords, meaningful movement typically starts at 6–10 weeks. For competitive B2B and SaaS keywords in Australia, expect 3–5 months for initial rankings and 6–9 months for consistent traffic at volume. The Search Diagnostic will show you the actual competition level for your specific keywords so you can set an accurate timeline expectation before committing.
The Search Diagnostic is a fixed-cost, no-retainer engagement. Monthly search engineering programmes are scoped after the diagnostic — pricing depends on keyword competition, content volume required, and link-building intensity. We don't quote a monthly number before we know what's actually needed. If you've been quoted a flat retainer before anyone audited your site, that's a red flag.
Yes — and the combination matters. Ads give you immediate visibility but cost you every time someone clicks. SEO builds rankings you own. The businesses that grow most efficiently in Australia use paid to test which keywords convert, then invest in owning those keywords organically. Over 12 months, the cost-per-lead from organic typically drops well below what paid costs.
No. Anyone who guarantees specific rankings is either targeting very low-competition keywords or making a promise they can't keep. What we guarantee is a documented process: every technical fix tracked, every piece of content briefed against a keyword target, every link logged. Our average is 4.2× organic traffic growth for Australian clients in 6 months. Your results will depend on your starting position, industry competition, and site architecture.
You'll see it in GA4 and Search Console — and we'll show you exactly where to look. We track organic sessions, keyword positions, and form or call conversions attributed to organic traffic. Monthly reports come in plain English with a clear "what changed, why, and what's next." There are no vague activity summaries.
Yes. Ecommerce SEO in Australia involves different technical challenges — Shopify or Magento faceted navigation, large product catalogues, thin product page content, and international shipping structured data. We run ecommerce SEO programmes for Australian stores selling both domestically and internationally, with specific experience in Shopify architecture.
B2B SEO targets different keywords and content types. B2B buyers search with longer, more specific queries at the consideration and decision stage — comparison pages, case study content, integration guides, and "vs." articles. The funnel is longer, the ticket sizes are larger, and the ROI per ranked keyword is higher. We build B2B SEO programmes specifically around the Australian buying journey — not templates from US SaaS markets.
Start here
The Search Diagnostic gives you a full technical audit and keyword gap analysis within 5 business days. You'll see exactly where your site's losing traffic, which keywords your competitors are owning, and what it would take to close the gap. No retainer required — keep the report regardless.
5-day turnaround · Keyword gap analysis + technical audit · No retainer requiredIgnited Nepal
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