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Your on-page SEO is solid and your site is technically healthy — but you're still sitting behind competitors on page 2. That gap isn't a content problem. It's authority. The sites ranking above you have backlink profiles five to ten times larger, from Australian publishers Google has trusted for years.
Businesses with solid on-page SEO and a technically healthy site still stuck behind competitors on page 2
Sites whose competitors have backlink profiles five to ten times larger
Businesses carrying low-quality links built by a previous agency
Companies with no editorial placement strategy for Australian publications
Sites with a domain authority gap preventing keyword movement
Businesses with content spend that isn't ranking because pages have no links
You've done the on-page work. Your content covers the topic well. But the sites above you have spent years earning links from Australian news outlets, industry bodies, and trade publications. On-page improvements alone won't bridge that gap.
Overseas link farms, irrelevant directories, paid posts on private blog networks. They sit in your backlink profile doing nothing useful — or actively suppressing you through diluted authority signals.
There's no system for getting your business mentioned in The Australian, SMH, or industry trade publications. You rely on organic coverage that rarely comes without proactive outreach.
You've optimised the page, improved the content, and the keyword has solid Australian search volume. But the domain's overall authority is too low to outrank competitors who've been accumulating editorial links since 2018.
You've invested in blog content and guides. They indexed. They sit in positions 30–50 with no upward movement. Without referring domains, Google has little reason to surface them over well-linked competitors.
Your site has dozens of pages competing for different keywords. Without a link prioritisation model tied to ranking gaps and revenue value, effort is spread too thin.
We pull your full backlink profile via Ahrefs, identify toxic or low-quality links, map your referring domain count against your top three Australian competitors, and quantify the authority gap page by page.
We identify Australian publishers relevant to your niche — industry blogs, trade publications, business press, niche media — pitch original articles, write the content, and secure editorially placed links back to your target pages.
We develop a newsworthy angle — an original data study, a survey of Australian consumers, a contrarian industry take — and pitch it to Australian journalists at publications including SMH, The Australian, domain.com.au, and relevant trade media.
We identify legitimate Australian business directories, industry associations (think relevant peak bodies, trade registers, certification bodies), and citation sources — then audit and complete your listings with accurate, consistent information.
We map how authority flows across your site — identifying which pages collect external links and whether that authority distributes correctly to the pages you most want to rank.
Every link placed is logged with: live URL, target page, anchor text, Ahrefs DR of the referring domain, and placement date. Target keyword movement is tracked alongside each placement.
A typical Australian business programme runs 5–10 new referring domains per month, depending on how competitive your keyword targets are and how large the authority gap is against ranking competitors. We pace link acquisition deliberately — a natural growth pattern is credible to Google; a sudden spike of 40 links in a week is not.
We research Australian publications relevant to your industry — from broad business press through to niche trade media, industry association sites, and legitimate sector directories. We vet each prospect for Ahrefs DR, real organic traffic, editorial standards, and topical relevance to your business before pitching.
Editorial links in published articles are generally permanent as long as the article stays live. We don't use link rental or tiered link schemes where placements disappear when you stop paying. We monitor your backlink profile monthly and flag any lost links.
Common. We start with a full backlink audit identifying toxic and low-quality links. Where disavowal is warranted, we prepare the file and submit it through Google Search Console. We set a clean baseline before beginning new acquisition.
Yes. We research, write, and edit all guest post articles to the standard the target publication requires. The article needs to be genuinely useful to that publication's readers — that's what gets it accepted and keeps it live. You review every article before submission.
Link building typically means securing placements through direct outreach — pitching articles, getting listed in directories, earning niche editorial mentions. Digital PR creates a publishable asset — original research, a data study, a survey of Australian consumers — and pitches it to journalists, which can earn placements in publications like SMH or industry trade media that wouldn't accept a standard guest post pitch.
Yes. Every placement is in your monthly report: live URL, target page, anchor text, and Ahrefs DR of the referring domain. You can click through and verify every link independently.
Scope varies significantly depending on your keyword competition, the authority tier of publishers you need to reach, and the size of the gap against your competitors. A fixed-cost Search Diagnostic is the starting point — it audits your current backlink profile, maps the gap against competitors, and produces a specific link building roadmap with clear scope. We quote the retainer in AUD after the diagnostic.
Not a black box. Real specialists you can call, with their names on the work.
Request a Search Diagnostic and we'll audit your backlink profile, map the authority gap against your top competitors, and produce a plain-English link building roadmap within five working days.
No lock-in contract · Full link log monthly · Australian publisher placements
Ignited Nepal
Growth engineering · replies within 1 business day
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