FINANCIAL SERVICES CRM

Australian financial advisors using Xplan as a client database rather than as a configured CRM are missing the review scheduling automation, SOA workflow triggers, and referral pipeline that turn a compliant practice into a growing one

The gap between a financial advice practice that is compliant and one that is growing is almost always a configuration gap, not a platform gap. Most Australian financial advisors and financial planners under an AFSL have access to IRESS Xplan, AdviserLogic, or an equivalent platform that was designed specifically for the compliance and workflow requirements of the post-Royal Commission advice environment. The problem is not that the platforms lack capability. It is that the majority of advice practices use them as a client data repository — contacts are in the system, SOAs are stored as attachments, and fee disclosure obligations are tracked by a spreadsheet maintained alongside the CRM. Automated review scheduling, fee disclosure statement delivery triggers, referral partner pipeline, and structured new client onboarding document collection are capabilities the platform supports and most practices have not configured. We build and configure financial services CRM systems for Australian financial advisors, mortgage brokers, insurance brokers, and self-licensed advice firms that turn an underused platform into the operational backbone of a compliant, growing practice.

This is for you if

Who This Is For

Financial planners and advisors operating under a licensee's AFSL or self-licensed under their own AFSL, providing ongoing advice services to retail clients under a fee-for-service or AUM-based model. Annual review obligations, Best Interests Duty documentation, and Fee Disclosure Statement delivery are the compliance obligations that drive the operational workflow. The most common gap is that Xplan or AdviserLogic is set up as a client filing system rather than as an automated compliance calendar.

Accredited mortgage brokers managing a pipeline of loan applications from initial enquiry through to settlement, alongside an existing client book that requires periodic contact around refinance anniversaries and rate reviews. Most mortgage broker CRM setups track the pipeline adequately but have no automated workflow for contacting settled clients at their loan anniversary to discuss refinancing options, which is the highest-conversion client communication most brokers are not sending.

General insurance brokers managing corporate and retail client policy portfolios across multiple insurers and lines of cover. Renewal dates are tracked in a policy management system with no automated 90-day advance follow-up workflow. Claims-in-progress are managed by email thread with no structured status update workflow in the CRM. When a client calls to ask about their claim status, the broker has to find the relevant email chain rather than reading a claim status field on the client record.

Financial advice businesses that have moved from operating under a licensee's AFSL to holding their own AFSL, or are in the process of doing so. The move to self-licensing requires building a compliance infrastructure that was previously maintained by the licensee — review scheduling, Fee Disclosure Statement generation, SOA version control, and Best Interests Duty documentation workflows. These firms need a CRM configuration that replicates that compliance infrastructure in a platform they own and control.

What's broken

Four financial services CRM problems costing Australian advice practices compliance risk and growth

Annual review scheduling not automated in Xplan

Australian financial advisors with ongoing fee arrangements are required to conduct annual client reviews. The review obligation is documented in the fee disclosure framework and is central to demonstrating ongoing Best Interests Duty compliance. In most Xplan configurations, review scheduling is managed manually: an administration staff member looks at the client database each month, identifies clients whose annual review is due, and books appointments individually. Xplan's automated review scheduling workflow — which generates a review task for the advisor and sends a review invitation to the client based on the anniversary date — is not configured. Reviews fall behind when administration staff are busy. Clients who have not had a review in 13 or 14 months create a compliance record that is difficult to defend. The automation is available in the platform and not turned on.

Fee Disclosure Statement generation not triggered automatically

Australian advisors on ongoing fee arrangements are required under the Corporations Act 2001 to send an annual Fee Disclosure Statement to each client on the anniversary of their ongoing fee arrangement. The FDS must include the fees charged in the preceding 12 months and the services provided. Generation and delivery of the FDS is triggered manually by administration staff in most practices — staff create the FDS from the Xplan template when they remember to, or when prompted by the compliance officer's quarterly reminder. The anniversary date for FDS delivery is not connected to a workflow trigger in the CRM. Late delivery of an FDS is a Corporations Act compliance breach that creates regulatory exposure and, in serious cases, has resulted in remediation obligations under ASIC enforcement action. The trigger connection between the client's fee arrangement anniversary date and the FDS generation workflow is a configuration change, not a platform change.

Referral partner pipeline not managed

Australian financial advisors generate a significant proportion of new clients from referral partnerships with accountants, solicitors, mortgage brokers, and financial services professionals outside their immediate practice. The referral relationship is managed informally: the advisor and the accountant have lunch occasionally, and referrals come through when the accountant mentions a client who needs financial advice. There is no CRM pipeline recording the volume of referrals received from each partner, the conversion rate from referral to engaged client, or the value of referrals sent back to the partner. Without that data, the relationship has no measurement. The partners who are actually sending quality referrals are not identified and invested in differently from those who mentioned the partnership once and have never followed through.

New client onboarding document collection manual

Australian financial advisors require new clients to provide identification documents, tax file numbers, superannuation fund details, existing investment statements, and risk profile questionnaire responses before an SOA can be prepared. This documentation is collected by email — the advisor or administration team sends an email listing what is needed, and the client replies with attachments when they get around to it. There is no structured document collection workflow in the CRM. Onboarding stalls when one document is missing and the team does not have a systematic way to track what has been received and what is outstanding. The advisor cannot prepare the SOA until all documents are in hand, and no one knows at a glance which clients are waiting on which documents. A structured onboarding document checklist with automated follow-up for outstanding items reduces onboarding time from three to four weeks to seven to ten days in most practices.

What we engineer

What we configure and build for Australian financial advice practices

Automated annual review scheduling

We configure automated annual review scheduling in Xplan using the client's fee arrangement commencement date as the trigger for a recurring review task. The review task is assigned to the responsible advisor with a 30-day lead time. A client-facing review invitation is generated from a Xplan template and sent to the client's email address. Review completion is logged against the client record. The advisor's review completion rate is visible to compliance and management in a scheduled report.

Fee Disclosure Statement generation and delivery

We configure Fee Disclosure Statement generation and delivery as an automated workflow triggered by the client's fee arrangement anniversary date. The FDS is generated from the Xplan FDS template populated with the client's actual fee and service data for the preceding 12 months. A review step allows the advisor or compliance officer to check the FDS before it is sent. Delivery confirmation is logged against the client record with the date and method of delivery. The anniversary date-to-delivery workflow runs without requiring administration staff to initiate it.

Referral partner pipeline management

We build referral partner pipeline management as a secondary pipeline or as a custom contact segment in the CRM. Each referral partner has a partner record with fields for the partner's profession, firm, relationship owner in the advice practice, referrals received in the last 12 months, referral conversion rate, and last touchpoint date. A quarterly touchpoint task is created automatically for each active referral partner. When a new client is onboarded with a referral source recorded, the referral is linked to the partner record and counts toward the partner's referral volume. The annual referral source report identifies which partnerships are producing the most value.

New client onboarding document collection workflows

We build new client onboarding document collection workflows that replace the email-and-attachment process with a structured checklist in the CRM. Each new client record has a document collection checklist with a status field for each required document: not requested, requested, received, verified. When a document status is still showing as "requested" after five business days, an automated follow-up task fires for the administration team. The advisor can see at a glance which clients are complete for SOA preparation and which are still waiting on documents.

What changes

What the advice practice looks like after the CRM is properly configured

Before
After
Before Australian financial advisors with ongoing fee arrangements are required to conduct annual client reviews. The review obligation is documented in the fee disclosure framework and is central to demonstrating ongoing Best Interests Duty compliance. In most Xplan configurations, review scheduling is managed manually: an administration staff member looks at the client database each month, identifies clients whose annual review is due, and books appointments individually. Xplan's automated review scheduling workflow — which generates a review task for the advisor and sends a review invitation to the client based on the anniversary date — is not configured. Reviews fall behind when administration staff are busy. Clients who have not had a review in 13 or 14 months create a compliance record that is difficult to defend. The automation is available in the platform and not turned on.
After The most immediate change is in the administration team's workload. Before configuration, the administration team spends time each month manually identifying clients due for annual review, manually creating FDS documents, and manually chasing onboarding documents by email. After configuration, those three processes run from the CRM without requiring the administration team to initiate them. The administration team's role shifts from initiating processes to managing exceptions — reviewing the FDS before it sends, following up the automated onboarding checklist, and confirming review completion records.
Before Australian advisors on ongoing fee arrangements are required under the Corporations Act 2001 to send an annual Fee Disclosure Statement to each client on the anniversary of their ongoing fee arrangement. The FDS must include the fees charged in the preceding 12 months and the services provided. Generation and delivery of the FDS is triggered manually by administration staff in most practices — staff create the FDS from the Xplan template when they remember to, or when prompted by the compliance officer's quarterly reminder. The anniversary date for FDS delivery is not connected to a workflow trigger in the CRM. Late delivery of an FDS is a Corporations Act compliance breach that creates regulatory exposure and, in serious cases, has resulted in remediation obligations under ASIC enforcement action. The trigger connection between the client's fee arrangement anniversary date and the FDS generation workflow is a configuration change, not a platform change.
After For the advisor, the change is in pipeline visibility. Before configuration, the advisor's sense of the new business pipeline depends on memory and informal conversations with the referral partner network. After configuration, the advisor opens a CRM view each morning that shows the referral partner pipeline, the new client onboarding status for each prospect in the pipeline, and the annual review schedule for the next 90 days. Business development and compliance management become activities driven by CRM data rather than by individual recollection.
Before Australian financial advisors generate a significant proportion of new clients from referral partnerships with accountants, solicitors, mortgage brokers, and financial services professionals outside their immediate practice. The referral relationship is managed informally: the advisor and the accountant have lunch occasionally, and referrals come through when the accountant mentions a client who needs financial advice. There is no CRM pipeline recording the volume of referrals received from each partner, the conversion rate from referral to engaged client, or the value of referrals sent back to the partner. Without that data, the relationship has no measurement. The partners who are actually sending quality referrals are not identified and invested in differently from those who mentioned the partnership once and have never followed through.
After For the compliance officer or practice principal, the change is in audit readiness. Before configuration, a compliance audit requires pulling information from Xplan, a separate FDS tracking spreadsheet, a review scheduling calendar, and individual advisor notes. After configuration, the compliance record for every client — review dates, FDS delivery confirmation, SOA version history, onboarding document receipt — is in the CRM. An audit request can be answered from a single system.
Before Australian financial advisors require new clients to provide identification documents, tax file numbers, superannuation fund details, existing investment statements, and risk profile questionnaire responses before an SOA can be prepared. This documentation is collected by email — the advisor or administration team sends an email listing what is needed, and the client replies with attachments when they get around to it. There is no structured document collection workflow in the CRM. Onboarding stalls when one document is missing and the team does not have a systematic way to track what has been received and what is outstanding. The advisor cannot prepare the SOA until all documents are in hand, and no one knows at a glance which clients are waiting on which documents. A structured onboarding document checklist with automated follow-up for outstanding items reduces onboarding time from three to four weeks to seven to ten days in most practices.
After For the self-licensed firm, the change is in independence. The compliance infrastructure that was previously maintained by the licensee is now built into the practice's own CRM. Review scheduling, FDS delivery, and Best Interests Duty documentation workflows run on the practice's own platform, owned and controlled by the practice, not dependent on a licensee's system.
How it works

How we configure your Australian financial services CRM

  1. 01

    Compliance and workflow audit

    We review the current Xplan, AdviserLogic, or Salesforce Financial Services Cloud configuration — what is set up, what is active, and what the platform supports that has never been configured. We map the current review scheduling process, FDS delivery process, onboarding document collection process, and referral management process against the platform's capabilities and identify the specific configuration gaps.

  2. 02

    Configuration priority list

    We produce a prioritised list of configuration changes with the highest impact on compliance risk reduction and practice efficiency. For most Australian financial advice practices, the priority sequence is: FDS delivery automation first (highest compliance risk), annual review scheduling second, new client onboarding workflow third, and referral partner pipeline fourth.

  3. 03

    Configuration build

    We build the review scheduling workflow, FDS delivery trigger, onboarding document checklist, and referral partner pipeline. For self-licensed firms building from scratch, this phase also includes configuring the SOA workflow stages, the client consent management fields, and the Best Interests Duty documentation record structure.

  4. 04

    Compliance review

    We present the configured workflows to the practice's compliance officer or responsible manager for review before going live. Every automated output — review invitations, FDS documents, onboarding checklists — is reviewed against the practice's obligations under the Corporations Act and the licensee's (or practice's own) compliance framework.

  5. 05

    Team walkthrough

    We walk through every configured workflow with the administration team, advisors, and the compliance officer. We document what fires automatically, what requires a manual review step, and how to read the compliance reporting dashboard.

  6. 06

    30-day review

    After 30 days live, we review FDS delivery completion rates, review scheduling accuracy, onboarding document collection times, and any compliance or workflow gaps identified in practice. We adjust trigger timing, template content, and checklist fields based on what has come up.

Common questions

Frequently asked questions

How do I configure automated annual review scheduling in IRESS Xplan for an Australian financial advice practice?

Xplan's automated review scheduling is configured in the Client Services module using the client's service agreement commencement date as the trigger for a recurring annual task. The workflow creates a review task for the responsible advisor 30 days before the anniversary date, generates a review invitation from the Xplan letter template library, and logs the task against the client record for compliance tracking. The key configuration steps are: setting the service agreement start date field for every client record with an ongoing fee arrangement, building the review invitation template in Xplan's document production module, and activating the recurring task trigger in the workflow settings. Practices that have not set the service agreement start date consistently across their client book need a data audit before the automation can run correctly, because the trigger has nothing to fire from without a populated date field.

How do I automate Fee Disclosure Statement generation and delivery at the client anniversary date in Xplan?

Fee Disclosure Statement automation in Xplan is built using the client's fee arrangement anniversary date as the workflow trigger. The workflow generates an FDS document from the Xplan FDS template, populated with the client's actual fee and service data pulled from the client record and the fee schedule. A review step is added to the workflow so the FDS is delivered to an administration queue for sign-off before it is sent to the client. Once approved, the FDS is sent via the Xplan client portal or by email, and the delivery date and method are logged against the client record. The compliance record shows every client's FDS history — when it was sent, how it was delivered, and whether the client acknowledged receipt. The critical configuration step is ensuring that the fee data fields in Xplan are populated consistently for every client on an ongoing fee arrangement, because the FDS template draws from those fields at generation.

How do I build a referral partner pipeline in a CRM for an Australian financial advisor?

A referral partner pipeline in an Australian financial advice CRM is built as a secondary contact type or a custom contact segment, separate from the client pipeline. Each referral partner record stores: partner name, firm, profession (accountant, solicitor, mortgage broker), relationship owner within the practice, referrals sent in the last 12 months, referrals received in return, conversion rate, last touchpoint date, and next touchpoint due. A quarterly touchpoint task fires automatically for every active referral partner. When a new client is added to the CRM with a referral source field populated with the partner's name, the referral is counted against the partner's record. An annual referral source report shows which partners are generating the most new client revenue. In Xplan, this is built using the referral tracking fields in the client record combined with a partner contact segment and a manual or automated touchpoint task workflow. In Salesforce Financial Services Cloud, it is built using the Relationship object with a custom referral volume field.

How do I automate new client onboarding document collection for an Australian financial advisor?

New client onboarding document collection automation replaces the email-and-attachment process with a structured checklist inside the CRM client record. The checklist includes a status field for each required document: identification, tax file number, superannuation fund details, existing investment account statements, risk profile questionnaire, and signed engagement letter. Each field has a status of not requested, requested, received, and verified. When a new client record is created and the engagement letter is signed, a workflow fires a document request email to the client listing the required documents with a secure upload link. A follow-up task is created for the administration team for any document still showing as requested after five business days. The advisor can see at a glance which clients are ready for SOA preparation and which are waiting on documents. In Xplan, this is configured using the Tasks module with conditional task creation based on document field status. In HubSpot or Salesforce, it is built using a deal-stage workflow with custom document checklist properties.

What is the best financial planning CRM for an Australian AFSL holder — Xplan, AdviserLogic, or Salesforce Financial Services Cloud?

IRESS Xplan is the most widely used financial planning platform among Australian AFSL holders because of its deep integration with the compliance obligations of the post-Royal Commission advice environment, its SOA generation capabilities, and its established position as the industry standard for larger advice groups and licensees. AdviserLogic is the preferred alternative for practices that find Xplan's interface complex or that operate a smaller client book, offering similar compliance workflow capabilities with a more accessible user experience. Salesforce Financial Services Cloud is the right choice for larger advice businesses or dealer groups that need sophisticated reporting, complex client segmentation, or integration with a broader Salesforce CRM ecosystem already in use across the business. For a self-licensed firm of two to ten advisors, the platform choice matters less than whether it is correctly configured for the practice's specific AFSL obligations, fee arrangement structure, and referral management workflow.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

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Keshab Joshi

Keshab Joshi

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Arogya Rijal

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Start here

Start with a financial services CRM diagnostic

If your practice is using Xplan or AdviserLogic with annual reviews scheduled by hand, FDS documents generated when the administration team remembers, and no structured referral partner pipeline, the compliance risk and the growth cost of that gap are both larger than they appear on a quiet month. We offer a financial services CRM diagnostic for Australian financial advisors and advice practices that reviews the current platform configuration, identifies the specific workflow gaps in review scheduling, FDS delivery, and client onboarding, and maps the configuration changes that would close those gaps — before any build work begins.