Rank your products higher on Amazon.com.au and Amazon.com — where Australian buyers search before they buy

Amazon SEO is the practice of optimising product listings to rank higher in Amazon's internal search results — governed by Amazon's A9 algorithm, not Google's. The key difference is what the algorithm prioritises: A9 weights conversion probability alongside keyword relevance, meaning listings that drive clicks and purchases rank above listings that merely contain keywords. Google SEO involves a much broader signal set and content variety; Amazon SEO is narrowly focused on the listing elements A9 can measure — title, bullets, description, backend search terms, images, sales velocity, and reviews.

Amazon's A9 algorithm scores listings on two axes: relevance (does the listing match the query?) and performance (do shoppers buy from this listing?). Relevance signals include keyword presence in the title, bullet points, product description, and backend search terms in Seller Central. Performance signals include click-through rate from search results, conversion rate on the product page, sales velocity, review count, and review rating. A9 re-indexes listing changes within hours — which is why Amazon SEO produces ranking movement much faster than traditional web SEO.

Listing changes are re-indexed by A9 within 24–72 hours of updating in Seller Central. Measurable ranking movement on primary keywords typically appears within 30–60 days of a full listing optimisation. BSR improvement and first-page presence for primary search terms is the 90-day target. Timelines vary with category competitiveness — Amazon.com.au categories are generally less competitive than equivalent US categories, which means ranking movement can be faster for Australian sellers than for the same product on Amazon.com.

Yes. Amazon.com.au and Amazon.com product URLs are indexed and ranked by Google Australia and Google globally. Well-optimised listings — with keyword-rich titles, complete descriptions, and populated attributes — perform better in Google's organic results. Australian buyers searching product queries on Google frequently encounter Amazon.com.au listings in the results, and clicking through to Amazon counts as organic traffic that A9 also observes. We optimise listing content for both A9 and Google simultaneously.

A+ Content text is not indexed by A9 for keyword ranking purposes — it does not improve keyword relevance scoring directly. However, A+ Content improves conversion rate, and conversion rate is one of A9's key performance signals. Higher conversion rate leads to more sales velocity, which leads to better organic ranking over time. For Australian sellers in competitive categories, A+ Content is a conversion rate lever that compounds into ranking improvement.

Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display) buys placement in search results and on product pages. Amazon SEO earns organic placement through listing quality and performance signals. PPC delivers immediate visibility but costs money on every click and stops when you pause the campaign. Organic ranking builds over time and does not cost per click. The two approaches work together — organic ranking reduces your dependence on PPC, and well-optimised listings improve PPC conversion rate, reducing ACOS.

Amazon SEO at Ignited Nepal is priced based on catalogue size, marketplace scope, and what's included. For Australian sellers with 10–30 ASINs on Amazon.com.au (and optionally Amazon.com), a one-time listing optimisation project typically ranges from AUD 1,200–3,500, depending on whether A+ Content creation is included and whether US marketplace optimisation is in scope. Ongoing monthly retainers for catalogue management and ranking maintenance start from AUD 900 per month. Request a diagnostic to get a scope-specific quote for your catalogue.

It depends on the product and category. Amazon.com.au has grown significantly since its 2017 launch and is the right starting point for most Australian sellers — lower competition than Amazon.com, FBA Australia fulfilment infrastructure available, and Australian buyer familiarity with the platform is increasing year-on-year. Dual-listing on Amazon.com gives access to a substantially larger buyer pool but requires a separate keyword strategy (US search vocabulary differs from AU), compliance with US product labelling and safety standards in some categories, and a US-compatible fulfilment solution. We assess both marketplaces during the diagnostic and recommend based on your specific product category and competitive landscape.