BeforeAfterpay and Zip are conversion tools, not just payment methods. Australian buyers — particularly for products over $80 — make the add-to-cart decision partly on the instalment amount, not the full price. When Afterpay messaging only appears at checkout, the buyer who would have converted on "4 payments of $22.50" never sees that number on the product page. They see the full price, feel the price resistance, and leave before reaching checkout. The fix is displaying the Afterpay or Zip instalment calculation directly under the product price, on every product page, above the fold.
AfterBefore any changes go live, the current conversion rate at each funnel step is recorded. Every subsequent change is measured against that baseline. You know the conversion rate before and after each intervention.
BeforeAustralian buyers want to know when the product will arrive before they add it to cart. "Shipping calculated at checkout" is not an answer. A buyer purchasing a gift for an event, replacing a broken item, or planning around a deadline will not add to cart unless they have a reasonable sense of the delivery window. Heatmap analysis on Australian product pages consistently shows high engagement with delivery information when it exists and scroll-through behaviour when it does not — buyers looking for the information and leaving when they cannot find it.
AfterAfterpay and Zip are present on your product pages in the position and format that Australian buyers expect to see them. The instalment amount is visible above the fold. Buyers who were leaving on price resistance are now seeing the instalment calculation before they decide to leave.
BeforeSession recordings from Australian mobile buyers show a consistent pattern: they scroll past the product images, past the product description, to the review section before making a decision. On product pages where reviews are placed at the bottom of the page (below related products, below size guides, below shipping information), mobile buyers are scrolling through content they do not currently want in order to reach the content that influences their decision. Moving the review summary — star rating, review count, and two to three featured reviews — to a position immediately below the product description, visible without scrolling below a single screen length on mobile, directly reduces this exit behaviour.
AfterCheckout abandonment drops because delivery information is visible before cart, Shop Pay is surfaced for returning Shopify customers, and the checkout flow has been reviewed for unnecessary friction points. The buyers entering checkout are completing it at a higher rate.
BeforeFor Australian buyers who have previously purchased from any Shopify store, Shop Pay populates their details and reduces checkout to two steps from six. When Shop Pay is not surfaced as the first and most prominent checkout option, these buyers proceed through the standard multi-step checkout, adding unnecessary friction to the highest-intent visitors in the funnel. The conversion difference between a buyer completing a 2-step Shop Pay checkout and the same buyer navigating a 6-step standard checkout is not trivial — checkout abandonment rate increases with each additional step.
AfterThe engagement does not end with a one-time fix list. It ends with a testing framework — a hypothesis backlog, a testing cadence, and a record of results — that your team can continue running independently or with quarterly input from us.
