MARKETPLACE GROWTH

Amazon AU has lower ad competition than Amazon US — Australian brands not running Sponsored Products are leaving marketplace revenue to competitors who are

Amazon Australia launched in 2017 and is still less saturated with paid advertisers than Amazon US. In many product categories, Sponsored Products CPCs are low enough that a well-structured campaign can acquire customers profitably from day one. Most Australian DTC brands are running their Shopify store as the primary channel and treating Amazon AU as an afterthought, or not listing on it at all. We build the Amazon AU presence, the Catch.com.au account, and the eBay-Shopify sync so that marketplace channels run as a coordinated revenue stream alongside the DTC store.

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This is for you if

Three types of Australian brands this work is built for

You have a proven Shopify store with consistent monthly revenue from paid social and Google. You know that Amazon AU is a growing channel and that some of your competitors are on it. You have not listed on Amazon AU because setting it up correctly — account, listings, Brand Registry, Sponsored Products — is a separate project that keeps getting deprioritised. This work handles that project.

You set up an Amazon AU seller account, listed your products, and have been waiting for organic traffic to grow. Sales are minimal. The issue is that organic Amazon rankings are earned through sales velocity and review count, both of which are hard to build without paid advertising to accelerate the early period. You need Sponsored Products running with a clear ACOS target and a review acquisition strategy.

You are selling on your Shopify store and on eBay Australia. Inventory management is manual — you update stock levels in each platform separately. You have had oversell incidents. You need a Shopify-eBay sync in place so that inventory availability is accurate across channels in real time, and you want a clean view of marketplace revenue versus DTC revenue by channel.

What's broken

Four marketplace problems holding Australian brands back from marketplace revenue

Amazon AU listing titles not following the keyword and character placement formula

Amazon's search algorithm weights the first 80 characters of a product title heavily for keyword relevance. Most Australian brand owners write titles the way they would write a product name on their own website: brand name first, followed by a short product description. Amazon titles need to be structured differently — primary keyword first, brand name second, key product attributes in the remaining characters. A title starting with "BrandName Premium Moisturiser" will rank lower for the query "moisturiser for dry skin" than a title starting with "Moisturiser for Dry Skin" because Amazon's algorithm reads the title from left to right for search relevance.

No Sponsored Products campaigns on Amazon AU

Amazon's organic ranking system rewards sales velocity and review count. A new listing with no sales history and few reviews will not appear on page 1 of search results organically, regardless of how well-optimised the listing is. Sponsored Products is the mechanism for placing a listing in front of buyers immediately, generating the early sales and conversion data that feeds into organic ranking. Australian brands listing on Amazon AU and waiting for organic traffic are waiting for a flywheel that will not start without the initial push that advertising provides.

Catch.com.au seller account not set up

Catch.com.au is a Wesfarmers-owned Australian marketplace with dedicated traffic from Australian buyers who specifically shop the platform. It accepts third-party sellers and operates similarly to Amazon's third-party marketplace model. The buyer base on Catch has distinct overlap with value-conscious Australian shoppers, and the platform is a complementary channel to Amazon AU rather than a redundant one. Most Australian e-commerce brands are not listed on Catch despite the relatively low barrier to entry and the incremental revenue potential from a channel that does not cannibalise DTC sales.

eBay Australia listings not integrated with Shopify inventory

eBay Australia remains the largest Australian marketplace by seller count, with strong traffic in categories like electronics, home goods, clothing, and collectibles. Brands selling on both Shopify and eBay Australia are often managing inventory manually — updating stock levels separately in each platform. This creates oversell risk: a product sells out on Shopify, and the eBay listing remains active and accepting orders that cannot be fulfilled. It also creates order management friction, with orders arriving from two platforms with no unified view. A Shopify-eBay inventory sync resolves both problems.

What we engineer

What a Marketplace Growth engagement covers

Amazon AU account setup and Brand Registry

For brands not yet on Amazon AU, we set up the Seller Central account, complete the brand registration process (required for A+ Content and Sponsored Brands), configure the tax and banking details, and verify the product catalogue is mapped to the correct Amazon product categories.

Amazon AU product listing builds

We write product titles, bullet points, and descriptions following Amazon's listing formula for the Australian market. Titles are researched against Amazon AU search query volume data. Bullet points address the five questions buyers in each product category ask most frequently before purchasing. Backend search terms are populated with secondary keywords not included in the visible listing content.

A+ Content and Brand Story

For Brand Registry-enrolled sellers, we design and upload A+ Content modules: lifestyle imagery, brand story, feature highlight sections, and product comparison chart. Brand Story is added to all listings in the brand's catalogue, appearing in a dedicated section that links buyers to other products in the range.

Sponsored Products campaign setup and management

We build the Sponsored Products campaign structure: automatic campaigns for keyword discovery in the first 30 days, manual campaigns targeting specific high-intent keywords once search term data is available. ACOS targets are set against the margin structure of each product. Bids are reviewed and adjusted weekly.

Catch.com.au seller account setup

We set up the Catch Marketplace seller account, complete the onboarding process, and list the product catalogue. Catch has specific category requirements and content guidelines that differ from Amazon AU — we navigate these during the listing build.

eBay Australia listing management and Shopify sync

For brands selling on eBay Australia, we audit existing listings for title optimisation, image quality, and category placement. We set up a Shopify-eBay inventory sync using a third-party connector (Codisto or a comparable tool) so that stock levels update in real time across both platforms. Orders from both channels are visible in a unified order management view.

Marketplace performance reporting

Monthly report covering: Amazon AU sales, Sponsored Products spend, ACOS by campaign, organic rank movement for target keywords, Catch.com.au revenue, and eBay Australia revenue. All channels consolidated in one view.

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What changes

Four measurable outcomes from marketplace optimisation

Before
After
Before Amazon's search algorithm weights the first 80 characters of a product title heavily for keyword relevance. Most Australian brand owners write titles the way they would write a product name on their own website: brand name first, followed by a short product description. Amazon titles need to be structured differently — primary keyword first, brand name second, key product attributes in the remaining characters. A title starting with "BrandName Premium Moisturiser" will rank lower for the query "moisturiser for dry skin" than a title starting with "Moisturiser for Dry Skin" because Amazon's algorithm reads the title from left to right for search relevance.
After Properly structured titles with researched keywords, combined with the conversion history generated by early Sponsored Products traffic, move listings up the organic search rankings. Once a listing achieves page 1 organic rank for a category keyword with meaningful search volume, it receives traffic without ongoing ad spend.
Before Amazon's organic ranking system rewards sales velocity and review count. A new listing with no sales history and few reviews will not appear on page 1 of search results organically, regardless of how well-optimised the listing is. Sponsored Products is the mechanism for placing a listing in front of buyers immediately, generating the early sales and conversion data that feeds into organic ranking. Australian brands listing on Amazon AU and waiting for organic traffic are waiting for a flywheel that will not start without the initial push that advertising provides.
After A well-structured Sponsored Products setup with ACOS targets set against actual product margins means advertising spend generates a calculable return. The benchmark ACOS varies by category and margin structure, but the goal is a spend-to-sales ratio where the customer acquisition cost from Amazon advertising is within the acceptable range for the product's contribution margin.
Before Catch.com.au is a Wesfarmers-owned Australian marketplace with dedicated traffic from Australian buyers who specifically shop the platform. It accepts third-party sellers and operates similarly to Amazon's third-party marketplace model. The buyer base on Catch has distinct overlap with value-conscious Australian shoppers, and the platform is a complementary channel to Amazon AU rather than a redundant one. Most Australian e-commerce brands are not listed on Catch despite the relatively low barrier to entry and the incremental revenue potential from a channel that does not cannibalise DTC sales.
After Catch buyers are not the same buyer segment as Amazon AU buyers. Adding Catch as a channel captures revenue from buyers who shop Catch first, without cannibalising either the DTC Shopify store or the Amazon AU channel. Incremental revenue from a channel with no additional advertising spend.
Before eBay Australia remains the largest Australian marketplace by seller count, with strong traffic in categories like electronics, home goods, clothing, and collectibles. Brands selling on both Shopify and eBay Australia are often managing inventory manually — updating stock levels separately in each platform. This creates oversell risk: a product sells out on Shopify, and the eBay listing remains active and accepting orders that cannot be fulfilled. It also creates order management friction, with orders arriving from two platforms with no unified view. A Shopify-eBay inventory sync resolves both problems.
After Real-time inventory sync between Shopify and eBay Australia means that a product that sells out on either platform immediately updates availability on the other. Oversell incidents, the associated negative feedback, and the customer service overhead of cancelling orders for out-of-stock items are eliminated.
How it works

How a Marketplace Growth engagement runs

  1. 01

    Marketplace audit

    Days 1-7

    We audit the brand's existing marketplace presence: Amazon AU listing quality, Sponsored Products account structure (if any), eBay Australia listing optimisation, Shopify-eBay sync status, and whether a Catch.com.au seller account exists. The audit identifies the highest-priority gaps and produces a prioritised action list.

  2. 02

    Account setup and listing builds

    Days 8-21

    Any missing accounts are set up in this phase: Amazon AU Seller Central, Amazon Brand Registry, Catch.com.au marketplace seller account. Product listings are written and uploaded to each platform. Shopify-eBay inventory sync is configured and tested.

  3. 03

    Advertising launch

    Days 22-30

    Sponsored Products automatic campaigns launch on Amazon AU. Initial budget and bid settings are set conservatively to gather search term data before shifting to manual keyword targeting. The first week's data is monitored for any obvious bid or targeting issues.

  4. 04

    Ongoing optimisation

    Month 2 onwards

    Monthly review of all marketplace channels: Sponsored Products ACOS by campaign, organic rank movement for target keywords, Catch.com.au and eBay Australia revenue. Campaigns are adjusted based on search term data. New listings are added to the Sponsored Products account as they go live. A+ Content is iterated based on conversion rate data.

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Common questions

Marketplace Growth — Australia FAQs

Is Amazon AU worth selling on for an Australian e-commerce brand?

Amazon Australia is worth selling on for most product categories, with the exception of fashion and highly niche categories where the platform has weaker buyer intent. Amazon AU has lower Sponsored Products CPCs than Amazon US in most categories, which means the cost of acquiring early sales velocity through advertising is lower. The platform is growing year on year, and early category presence is easier to establish now than it will be as more Australian brands invest in their Amazon AU accounts.

How do I write Amazon product titles that rank in Australia?

Amazon product titles should place the primary search keyword in the first 80 characters, ahead of the brand name. The formula is: primary keyword, brand name, key product attributes (material, size, quantity, use case), secondary keyword modifiers. Titles are written for the Amazon search algorithm first and for human readability second — the goal is to match the exact search terms buyers use when looking for your product category on Amazon AU.

What is Catch.com.au and how do I sell on it?

Catch.com.au is an Australian marketplace owned by Wesfarmers that accepts third-party sellers across most product categories. Sellers apply through the Catch Marketplace portal, complete an onboarding process, and upload their product catalogue. Catch has a dedicated Australian buyer base that shops the platform specifically, making it a complementary channel to Amazon AU rather than a direct substitute. Fees are commission-based, and there is no monthly subscription fee for the basic seller tier.

How do I run Sponsored Products ads on Amazon Australia?

Sponsored Products ads on Amazon Australia are set up through Amazon Seller Central's Advertising console. The recommended starting approach is an automatic targeting campaign, which lets Amazon match your listing to relevant search queries for the first 30 days. After gathering search term data from the automatic campaign, you build manual campaigns targeting the specific high-performing keywords and set individual bids. ACOS (Advertising Cost of Sale) is the primary efficiency metric — it should be benchmarked against the product's gross margin to determine whether the advertising is profitable.

How do I sync my Shopify inventory with eBay Australia?

Shopify does not natively sync inventory with eBay Australia, so a third-party connector is required. Tools like Codisto (now Shopify Markets), Inkfrog, or SKUvault can sync product listings and inventory quantities between Shopify and eBay in real time. When a sale occurs on either platform, the available quantity updates on the other within minutes. Setup involves installing the connector, mapping Shopify products to existing or new eBay listings, and setting the sync rules for price and inventory buffer quantities.

Our team

The people behind the work

Not a black box. Real specialists you can call, with their names on the work.

Niraj Raut

Niraj Raut

Founder — Ecommerce SEO
Keshab Joshi

Keshab Joshi

PPC Expert
Hawrry Bhattarai

Hawrry Bhattarai

Google Ads Expert
Arogya Rijal

Arogya Rijal

SaaS SEO Expert
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Start here

Find out what your marketplace channels are missing before a competitor establishes the position you should hold

We audit your Amazon AU listings, advertising account structure, Catch.com.au presence, and eBay inventory management, and return a specific action plan. No generic checklist. If Sponsored Products are the priority, we tell you what ACOS target is realistic for your margin structure. If the eBay-Shopify sync is causing oversell problems, we scope the fix.

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