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FINANCIAL SERVICES WEBSITE
Australian financial services businesses operate under ASIC oversight, and your website is part of your compliance footprint. Whether you hold an AFSL, an ACL, or operate as an authorised representative, Ignited Nepal builds financial services websites that display your licence correctly, distinguish general from personal advice, and give clients everything they need to trust you before they pick up the phone.
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/ This is for you if
You hold an AFSL or operate as an authorised representative under one. Your website needs to display the AFSL number, identify the licence holder, and be very clear about what constitutes general information versus personal financial advice. Right now it probably makes statements that blur that line in ways your compliance manager would not be comfortable with if they read them carefully.
You hold an Australian Credit Licence and operate under the National Consumer Credit Protection Act. Your website needs to display your ACL number, explain your process and comparison rate obligations, and capture enquiries with the consent architecture your credit licence conditions require. A website that does not do these things creates compliance exposure every time a potential client visits.
You provide tax, accounting, and potentially financial planning services, sometimes under the same roof, sometimes as a limited AFSL holder. Your website needs to delineate what you can and cannot advise on, display the appropriate licence credentials, and build trust with business owners and individuals who are assessing whether you are the right firm before they call. Most accounting firm websites in Australia do none of this adequately.
/ What's broken
Your AFSL number, your ACL number, or your authorised representative number and the name of the AFSL holder you operate under is not on your website, or it is buried in a footer disclaimer in seven-point type where no client will ever see it. ASIC expects this information to be accessible. Clients look for it when they are deciding whether to trust you. Its absence is the first red flag they notice.
Your website makes statements about what clients "should" do, what "works best" for particular situations, or what "most people in your position" choose. None of these statements are accompanied by the general advice warning required under the Corporations Act. The content reads as personal advice. That is a compliance problem regardless of what your disclaimer paragraph at the bottom of the page says.
You have clients who have achieved good outcomes with your help. You have no documented case studies because no-one created a consent and documentation process at the time. The result is a website with no social proof beyond a few generic lines about experience and service quality. The barrier is not ASIC. The barrier is that no-one built the system.
Clients researching mortgage brokers or financial advisors in Sydney, Melbourne, or Brisbane want to model scenarios before they commit to a conversation. A repayment calculator, a borrowing capacity estimator, or a retirement projection tool gives them a reason to engage with your site and a reason to contact you. Without one, they leave and use the calculator on a competitor's site.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We start with a structured discovery session that maps your ASIC licence conditions, product categories, and any specific restrictions on your AFSL or ACL. The output is a written brief that governs what your website can claim, where the general advice warning must appear, what must be disclaimed, and what consent architecture is required. This brief is reviewed by your compliance officer before any design work begins.
We build a sitemap that organises your services, credentials, and process pages so that clients can make informed decisions and regulators can verify your compliance disclosures are visible and accessible. Every page has a defined purpose.
We wireframe each key page before design begins, so you can review structure, content hierarchy, and call-to-action placement without being distracted by colour or imagery. Disclaimer placement and licence display are confirmed at wireframe stage.
We design a site that communicates the stability and professionalism that Australian financial services clients expect. The design reflects trust and clarity. It does not rely on stock photography of people shaking hands.
We build on a platform that supports secure forms, calculator integration, and ongoing content management. The build includes all pages in the sitemap, mobile-optimised and tested across the devices your clients use.
Each service page explains what you do, the steps in your process, what the client can expect, and the relevant conditions or eligibility criteria. General advice warnings are placed correctly. AFSL or ACL credentials are displayed on each service page, not just the footer.
Your AFSL number, ACL number, authorised representative details, and professional body memberships are displayed correctly and prominently across the site. We integrate a relevant calculator, such as a mortgage repayment tool, borrowing capacity estimator, or retirement income modeller, depending on your service category.
Every enquiry form is built with consent capture, Privacy Act-compliant data handling, and linkage to your privacy policy. Disclaimers are written to ASIC standards, placed visibly, and styled so they are readable rather than hidden. Analytics are configured to show you what clients read before they contact you.
/ What changes
/ How it works
We map your ASIC licence conditions, service categories, and client profile. We review your existing website and document every compliance gap: missing AFSL or ACL display, unqualified advice language, absent general advice warnings, and consent architecture gaps. The output is a written brief your compliance officer reviews and approves before we proceed.
We build the sitemap, wireframe every key page with disclaimer and licence placement confirmed, and complete the design. You review and approve at each stage. Structure is locked before visual design begins, so no work is wasted.
We build the site, write or finalise all service page content with general advice warnings placed correctly, integrate the calculator, and configure the secure enquiry form with Privacy Act-compliant consent architecture. ASIC disclaimers are written, styled, and placed.
We test across devices, verify all licence display and disclaimer placement, check all forms and calculator functions, and confirm analytics are configured. We launch. You receive a handover document covering the CMS, compliance elements, form submissions, and your analytics dashboard.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyASIC guidance requires that AFSL and ACL numbers be displayed prominently and accessibly, not buried in a footer or hidden within dense legal text. Industry practice and ASIC expectations mean the number should appear on your homepage, on each service page, and in any financial services guide or statement of advice your website links to. We treat licence display as a structural element of the site, not an afterthought.
A general advice warning is a specific legal requirement under the Corporations Act that must accompany any financial product advice that does not take into account a client's individual circumstances. A disclaimer is a broader statement that limits liability and sets expectations. Most financial services websites in Australia need both, placed correctly and written so they are readable. We draft both as part of the compliance brief and build placement into the wireframes.
Client testimonials are not prohibited under ASIC's regulatory guidance, but they must be accurate, not misleading, and must not imply guaranteed outcomes or past performance as indicative of future results. The practical challenge is not regulatory. It is that most advisors and brokers have not built a consent and documentation process to collect testimonials correctly. We build that process into the project.
A full financial services website, covering discovery, compliance brief, sitemap, wireframes, design, build, content, calculator, and analytics, takes approximately eight weeks from project start. Practices with complex service structures, multiple advisors, or multiple licence categories may take longer. We confirm the timeline at the end of the discovery session.
Compliance review is built into the process, not added on at the end. The compliance brief produced in discovery is reviewed and approved by your compliance officer before any design work begins. Disclaimer copy and general advice warning placement are confirmed at wireframe stage. Before launch, a final compliance review pass is scheduled as a standard step. Your compliance officer sees the site at three points, not one.
Start here
Ignited Nepal builds financial services websites for advisors, mortgage brokers, lenders, and accounting firms across Sydney, Melbourne, Brisbane, and the rest of Australia. Every project starts with a compliance brief. Every site is built around ASIC-aligned disclaimer architecture, credential display, and client trust.
Ignited Nepal is a Growth Engineering Company. We do not provide financial, legal, or regulatory advice. The compliance brief produced during discovery is a website content governance document and should be reviewed by your compliance officer, AFSL licensee, or legal adviser. Australian Financial Services Licence and Australian Credit Licence obligations are governed by ASIC. This page contains general information only.Ignited Nepal
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