BeforeA buyer who navigates the store in Arabic — reads the Arabic product description, sees Arabic pricing, uses the Arabic navigation — arrives at a checkout that switches to English. The language change signals something has changed: either the buyer has left the familiar part of the store, or the store was not fully built for Arabic-speaking buyers. Session recordings on bilingual UAE stores consistently show elevated drop-off at the checkout page entry for Arabic-language visitors compared to English-language visitors on the same store. This is a trust gap caused by an incomplete localisation that most store owners do not connect to their checkout abandonment rate.
AfterThe engagement separates Arabic and English buyer behaviour in the data, giving you a precise view of where the bilingual experience is creating conversion loss and where it is not. You are not applying generic CRO changes to a market with specific localisation requirements.
BeforeIn the UAE, cash on delivery preference is particularly strong for first purchases with unfamiliar brands. A buyer who does not know your brand, has no purchase history with you, and cannot verify your reliability through personal experience or strong social proof is being asked to hand over card details to an unknown entity. COD removes that barrier: the buyer does not pay until they have the product in hand. Stores that remove COD entirely to manage fraud risk lose a significant portion of first-time buyer conversions to competitors who offer it. The trade-off between fraud reduction and conversion loss is calculable, and for most stores the conversion loss exceeds the fraud saving.
AfterArabic-speaking buyers complete the purchase on a checkout that is consistent with the product page experience they arrived from. The language switch that session recordings currently show as a drop-off trigger is removed or substantially mitigated.
BeforeTabby and Tamara are the dominant BNPL providers in the UAE and the GCC. For products priced above AED 200, displaying the instalment amount (through Tabby or Tamara's Shopify widgets) on the product page — directly under the price — reduces price resistance in the same way Afterpay does in Australia. When BNPL is available at checkout but not displayed on the product page, buyers who would convert on the instalment amount never see it during the add-to-cart decision. The widget placement is under the product price, above the Add to Cart button, and should be visible without scrolling on both Arabic and English versions of the page.
AfterFirst-time buyers who previously abandoned because COD was unavailable now have a pathway to complete a purchase. Tabby and Tamara instalment amounts are visible on product pages for products where BNPL is a conversion driver. The payment option configuration is set up to serve the UAE market specifically, not adapted from an Australian or US template.
BeforeSSL badges, payment security icons, return policy summaries, and brand guarantee statements are conversion tools. On a store where a significant portion of buyers navigate in Arabic, trust signals displayed only in English are partially inert — they are present on the page but do not communicate to the Arabic-speaking buyer with the same force as Arabic-language equivalents. This is not about translation for the sake of completeness. It is about placing trust-building information in the language the buyer is using at the moment they are deciding whether to trust the store with their money.
AfterEvery trust signal on the store communicates in the language the buyer is using. Arabic-speaking buyers see the same quality of trust information as English-speaking buyers. The gap that previously existed — visible in lower conversion rates on the Arabic-language path — is closed.
