Does Ignited Nepal produce native Arabic creative, or is it translated?
All Arabic copy is written by native Arabic speakers with Gulf dialect fluency — not translated from English copy. This distinction is significant: translated copy preserves English sentence structure and idiom in Arabic, which reads as unnatural to native speakers. Native copy is written to communicate in the way Arabic-speaking Gulf consumers actually process brand messaging.
How should UAE brands plan Meta Ads campaigns around Ramadan?
Ramadan campaign planning should begin at least eight weeks before the start of the month. Consumer behaviour changes substantially: browsing and purchase activity peaks between Iftar and Suhoor, gifting intent is high, and emotionally resonant creative outperforms product-first creative. A Ramadan campaign is not a sale event with discounts — it is a distinct campaign type with its own audience strategy, creative brief, timing, and budget model. We plan and build this as a separate seasonal campaign, not a modification of your standard campaigns.
Which sectors perform best on Meta Ads in the UAE?
Fashion, beauty, electronics, and food delivery perform strongly given the UAE's high social media penetration and consumer purchasing power. Real estate and hospitality require different campaign structures — lead generation objectives rather than purchase events, with longer retargeting windows and nurture sequences. The UAE market responds well to aspirational creative across all sectors, but the definition of aspirational differs by audience segment, which is why language and cultural segmentation matters.
Should we run separate campaigns for Dubai and Abu Dhabi?
For most brands, audience segmentation by language and cultural context is more impactful than segmentation by emirate. Geographic segmentation by city makes sense for location-specific offers — a restaurant, a retail store, a property development in a specific area. For national or regional brands, the UAE operates effectively as a single market for campaign structure purposes, with language as the primary segmentation variable.
What is a realistic ROAS for Meta Ads in the UAE?
ROAS varies significantly by sector and average order value. Fashion and beauty brands in the UAE typically see 3–5× ROAS once the pixel is properly configured. Electronics, with lower margins, often target 2–3×. Real estate does not measure ROAS in the traditional sense — cost-per-qualified-lead and cost-per-meeting are more relevant metrics. Our average across managed accounts is 3.8×, but we set expectations based on your specific sector and margin structure in the first audit.
