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META ADS MANAGEMENT
Most Nepali businesses running Facebook ads are boosting posts without a pixel — meaning Meta has no purchase data to optimise against. We fix the foundation before spending a rupee on reach.
Reach us at info@ignitednepal.com — or fill in the audit request form and we'll respond within one business day.
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/ This is for you if
The e-commerce owner running boosted posts — You have a Facebook page with solid engagement, and you've been boosting product posts whenever you want more reach. Sales come in, but you can't trace which post drove them or what your actual return is. You're spending on feel rather than data.
The retailer whose competitor seems to be everywhere — You notice a competitor's ads following your customers around Facebook and Instagram. You want the same presence but don't know how their targeting works or whether it's worth the investment in the Nepali market.
The service business that tried Facebook Ads and stopped — You ran campaigns for a month, spent Rs 50,000–80,000, and couldn't tell whether it worked. The agency you used sent a report full of impressions and reach figures but no conversion data. You paused spending and never restarted.
/ What's broken
The Facebook Pixel is installed on thousands of Nepali business websites, but fewer than one in ten pass purchase events with order values back to Meta. Without purchase data, Meta's algorithm optimises for clicks and video views — the cheapest signals, not the most valuable ones. ROAS degrades within weeks.
Boosting a post is not a campaign. It targets people who already follow you or broad interest groups, and it has no funnel logic — the same creative runs to cold audiences and people who've already purchased. There is no retargeting, no exclusion, and no way to scale it profitably.
Facebook and Instagram are visual-first platforms where ad fatigue hits fast. Most Nepali advertisers run the same three images for months, watching frequency climb and cost-per-click rise while assuming it's "the algorithm." Creative refresh on a defined cycle is not optional — it is maintenance.
The majority of people who see a Facebook ad will not purchase on the first click. Nepali businesses typically run one top-of-funnel campaign and nothing else. Website visitors who didn't convert, people who watched 75% of a product video, and cart abandoners are left entirely unaddressed.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
Before any campaign goes live, we audit or install your Meta Pixel and configure custom conversion events tied to actual business outcomes — purchases, leads, bookings. Purchase events are sent back to Meta with order values attached, giving the algorithm the signal it needs to find more buyers rather than more browsers.
We build top-of-funnel campaigns using Advantage+ audience targeting, interest stacks, and lookalike audiences built from your existing buyer data. Each prospecting campaign is structured to feed the retargeting pool with qualified traffic, not just volume.
We run 7-day, 14-day, and 30-day retargeting windows with separate creative and messaging for each stage. Website visitors, product page viewers, video viewers at 75% completion, and cart abandoners each receive a different sequence — because someone who watched your product video three days ago needs a different message than someone who added to cart and left.
Past customers in Nepal are an underleveraged asset. We run post-purchase campaigns targeting existing buyers with complementary products, repeat purchase offers, and loyalty incentives — expanding average order value and lifetime customer value without the cost of cold acquisition.
Every account runs on a 6-week creative refresh cycle. We test static images against short-form video and Reels, run A/B tests on copy angles and offers, and rotate winning formats into new audiences. Creative is not treated as decoration — it is the primary variable in Meta Ads performance.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA minimum of Rs 30,000–50,000 per month in ad spend gives Meta's algorithm enough data to exit the learning phase and begin optimising toward purchases. Below that threshold, the algorithm does not gather enough conversion events per week to make statistically meaningful decisions. We work with businesses at different budget levels, but we are transparent about what each level can and cannot achieve.
Yes. We build creative in both Nepali and English depending on your product and target audience. For consumer brands targeting younger Kathmandu demographics, English-Nepali hybrid copy often performs well. For mass-market products reaching tier-2 cities and rural areas, Nepali-first copy is standard practice. We test language variants and let performance data determine the allocation.
We provide creative strategy, copy, and direction — and we can produce static ads directly. For video and Reels, we work with your existing footage or brief a production partner. Our 6-week refresh cycle is structured around what can be produced within your existing resources, not a theoretical ideal that requires a full production budget.
A boosted post is a simplified promotion that targets your existing followers or a broad audience Facebook selects. A proper campaign is built in Ads Manager with custom objectives, audience segmentation, exclusion lists, funnel-stage-specific creative, and conversion tracking tied to real business outcomes. Boosted posts cannot retarget website visitors, cannot exclude past purchasers, and cannot pass purchase data to Meta's algorithm.
The pixel audit and setup is complete in five days. Campaigns enter the learning phase after launch and typically exit within 7–14 days if conversion volume is sufficient. Most accounts show meaningful ROAS data by the end of Month 1 and begin scaling in Month 2. We do not guarantee specific ROAS figures, but we track every variable that affects them.
Start here
We review your existing Pixel setup, conversion events, audience configuration, and campaign architecture — then deliver a written report covering what is broken, what is missing, and what the fix looks like. No retainer is required to start. If we find nothing wrong, we tell you that.
5-day turnaround · Pixel audit + funnel review · No retainer requiredIgnited Nepal
Growth engineering · replies within 1 business day
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