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LANDING PAGE DESIGN
You are running paid campaigns in the UAE. People are clicking through from Google Ads, Meta, or property portals. The page they arrive on was not built for them. It was built for everyone, which is why it converts almost no one. We design and build landing pages that are matched to your ad, built around one CTA, and optimised for the way visitors in the UAE actually behave online, including WhatsApp as a primary conversion action.
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/ This is for you if
You are promoting a residential development, off-plan project, or rental portfolio through Google Ads, Meta, or property portals. Traffic is arriving but enquiries are not matching the volume of clicks. Your page covers the full development, every unit type, and every project phase. Visitors can browse indefinitely without committing to an action. You need a single page built around one project, one unit type, and one next step: register interest, book a viewing, or connect on WhatsApp.
You are advertising a dining experience, staycation package, or corporate event space. The ad is targeted. The landing page is not. It goes to your general website, where visitors can explore your full menu, your other venues, and your brand story. You need a page for this offer, this audience, and this booking action, with no navigation to pull them away before they convert.
You are a clinic, wellness centre, legal firm, or financial advisory running paid campaigns for a specific service. The people who click are already aware of their need. They are evaluating you against other providers in the UAE. You need a page that speaks directly to their situation, shows relevant proof, and makes booking or enquiring the easiest available action. That page should be available in both English and Arabic.
/ What's broken
Your Meta ad targets Arabic-speaking investors in their 30s interested in off-plan property. Your landing page is in English, uses generic property language, and covers your entire portfolio. The mismatch between the ad audience and the landing page experience is a primary driver of high bounce rates and low lead volume in UAE campaigns.
In the UAE, a significant share of high-intent visitors, particularly in real estate and hospitality, prefer to initiate contact via WhatsApp rather than filling in a form. A landing page that offers only a form is leaving conversions behind. The right page presents WhatsApp as a primary or co-primary CTA alongside the form, depending on the sector and audience.
If you are running bilingual campaigns or targeting Arabic-speaking segments, sending those visitors to an English-only page introduces a language barrier at the moment of highest intent. An Arabic variant of the page, built to the same structural and conversion standards, is not a translation project. It is a conversion project.
Navigation menus, links to related projects, social feeds, and multiple CTAs. Each one reduces the probability that the visitor takes the specific action you are paying to drive. A purpose-built landing page has one message, one audience, and one conversion action. Everything else is removed.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We document the campaign, the traffic source, the audience segment, the conversion action, and the proof available. For UAE campaigns, this includes documenting whether WhatsApp is the primary or secondary CTA and whether an Arabic variant is required.
We map the page structure before any design begins. For bilingual campaigns, we wireframe both the English and Arabic versions at this stage, including RTL (right-to-left) layout considerations for the Arabic variant.
We write the English copy for the page: headline, subheadline, benefit statements, proof elements, objection responses, and CTA. If an Arabic variant is required, we produce the copy in both languages, with the Arabic written natively rather than translated mechanically.
We design the page with the conversion action as the primary visual priority. For pages with a WhatsApp CTA, we position and style the WhatsApp button according to where it performs best relative to the form. For Arabic variants, we apply RTL layout in the design phase.
We build the page on your preferred platform, optimised for the mobile-heavy traffic patterns of the UAE market. We integrate forms with your CRM and configure WhatsApp click-to-chat links or WhatsApp Business API connections as required.
We create a second variant, set up split testing, and configure conversion tracking for all conversion actions on the page, including form submissions, WhatsApp click events, and phone call clicks. Every conversion action is tracked and attributed.
/ What changes
/ How it works
We start with a brief session covering the campaign, the traffic source, the audience segment, and the conversion action. We confirm whether a WhatsApp CTA is required, whether an Arabic variant is needed, and which platform we are building on. We document all of this before any design begins.
We deliver the wireframe and copy for review. For bilingual projects, both language versions are presented at this stage. The Arabic wireframe includes RTL layout. This is the review stage for structure and message. Changes here are fast. Changes after design are not.
We apply visual design and build the page. For Arabic variants, RTL layout is applied in the build, not as an afterthought. We integrate forms, configure WhatsApp click-to-chat, and test all conversion paths before moving to tracking.
We configure conversion tracking for every conversion action on the page. We set up the A/B test variant. We confirm all events are firing correctly in Google Ads and Google Analytics. We hand over documentation covering what is live and how to read the results.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA landing page has no navigation, no links to other pages, and one conversion action. Your website homepage must serve every visitor. A landing page serves one audience arriving from one source with one offer. Removing navigation alone reduces the exits available to the visitor and increases the proportion who take the intended action.
Yes. In sectors such as real estate and hospitality in the UAE, WhatsApp is often the conversion action that generates the most high-quality enquiries. We can build the page with WhatsApp as the primary CTA, a form as a secondary option, or both presented equally. We track both so you have data on which your specific audience prefers.
An Arabic variant requires RTL (right-to-left) layout, which affects the entire page structure: text alignment, image placement, button positioning, and form field order. It also requires copy that is written natively in Arabic for the specific audience and offer, not translated from English. We produce and build both variants to the same conversion standards.
We configure a separate conversion event for each action on the page: form submission, WhatsApp click, phone number click, and any other CTA. Each event is tracked in Google Ads and Google Analytics so you can see which conversion action each campaign and keyword is driving. This is essential for campaigns where you are running both English and Arabic variants.
Meaningful conversion data depends on traffic volume. A page receiving 300 or more visitors per week will produce usable data within two to three weeks. For lower-traffic campaigns, it may take four to six weeks. We set up the tracking correctly from day one so the data you collect is clean and attributable.
Start here
Tell us about your campaign: the traffic source, the audience, and the action you want visitors to take. If you need a WhatsApp CTA or an Arabic variant, include that too. We will review what you have and give you a clear picture of what the landing page needs to do.
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