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LANDING PAGE DESIGN
Most paid campaigns in the UK send traffic to a homepage or a service page with navigation, multiple CTAs, and content written for a general audience. The visitor arrived from a specific ad with a specific message, and the page they land on matches none of it. The result is wasted budget. We design and build single-purpose landing pages that match the message of the traffic source, remove every exit route except the one that matters, and give buyers a reason to act before they leave.
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/ This is for you if
You are a law firm, accountancy practice, consultancy, or recruitment firm spending on paid search or LinkedIn. Your ads get clicks, but the enquiry rate is lower than it should be. The problem is not the ad. It is where people land after they click. You need a page built specifically for that campaign, with copy that speaks to the same problem the ad raised.
You run a clinic, training company, financial advisory, or specialist trade service. You are spending on Google Ads and sending traffic to your website. The website tries to serve every visitor from every source. A landing page dedicated to your paid campaign removes the friction and focuses the visitor on one decision.
You manage campaigns across Google, LinkedIn, and Meta for a business that runs multiple offers, audiences, or geographic targets. Each campaign needs its own dedicated page matched to the specific message, audience, and offer. A single homepage cannot serve all of them.
/ What's broken
The ad makes a specific promise to a specific audience. The landing page talks about the company in general terms. The visitor arrived expecting a continuation of the conversation the ad started. Instead, they are on a generic service page trying to work out whether this company can actually help them. They leave.
Navigation is still present. There are links to the blog, the about page, and three other services. Every additional link is an exit route. A landing page with navigation is a landing page that leaks traffic. The visitor came to take one action. The page should support exactly that and nothing else.
The visitor does not know the company. They arrived from an ad, which means their guard is up. The page needs to establish credibility quickly: who you have worked with, what the outcome was, and why a prospective client in this specific situation should trust you. Generic copy about being a "trusted provider" does not do this.
The form submits to a thank-you page but no goal is recorded in Google Ads or Google Analytics. Campaigns are being optimised on click data rather than conversion data. Spend is being directed towards keywords and audiences that look active but are not producing leads. This is one of the most common and most costly mistakes in paid search management.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We start with a structured brief covering the traffic source, the audience, the specific offer or CTA, the competing alternatives a buyer might consider, and the one outcome this page needs to produce. Every subsequent decision is referenced back to this brief.
We wireframe the page before any copy or design work begins. The wireframe confirms the hierarchy: what the visitor sees first, what trust signals appear before the CTA, where the form sits, and how the page handles objections. This is where the conversion architecture is built.
We write the full copy for the page: headline, subhead, body sections, form labels, CTA microcopy, and any proof elements. Copy is written to match the language of the audience and the specific message of the traffic source it serves. We write for the reader, not for a keyword list.
We design the page to the approved wireframe and copy. Design decisions are made to support the conversion objective, not to satisfy aesthetic preferences. Colour, typography, and layout are used to direct attention, build trust, and reduce friction at the point of action.
We build the page in your preferred platform: Webflow, WordPress, Unbounce, or your existing CMS. The build includes responsive layout for desktop and mobile, GDPR-compliant form fields with a consent checkbox and a link to your privacy policy, and correct thank-you page behaviour for tracking purposes.
We build an A/B variant of the page with a different headline or CTA, integrate Google Ads conversion tracking and Google Analytics 4 goal recording, and confirm that every form submission is being captured correctly before the campaign goes live.
/ What changes
/ How it works
One structured session covering the campaign, the audience, the traffic source, the offer, and the one action the page needs to produce. This brief governs every decision in the build.
We wireframe the page to confirm hierarchy and conversion architecture, then write the full copy to the wireframe. Both are reviewed and approved before design begins.
We design to the approved wireframe and copy, then build the page in your chosen platform. The build includes responsive layout, GDPR-compliant form, and correct thank-you page configuration for tracking.
We build the A/B variant, integrate Google Ads conversion tracking and GA4 goal recording, run QA across devices and browsers, and confirm every conversion event is firing correctly before the campaign is switched on.
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyA standard landing page build from brief to live takes 7 to 10 business days. Projects requiring multiple variants, custom integrations, or a complex approval process take longer. We give you a fixed timeline at the outset.
We build on Webflow, WordPress, Unbounce, and most standard CMS platforms. If you have a preferred platform or an existing campaign infrastructure, tell us at the brief stage and we will confirm whether we can build to it.
Landing pages can be hosted on your main domain, a subdomain, or a separate campaign domain depending on your preferences and technical setup. There are SEO implications for each approach. We will explain the options and recommend the one that fits your campaign.
The form includes an unchecked consent checkbox with clear opt-in language, a link to your privacy policy, and correct form submission behaviour so that only visitors who have consented are added to your marketing list. This is built into the page from the start, not added as a patch later.
Landing page design and build is a standalone service. If you want Ignited Nepal to manage the paid campaign as well, that is a separate engagement. Some clients use us for the page and manage the campaign themselves. Others ask us to handle both. We will tell you clearly what each scope covers.
Start here
Most landing page problems are visible within the first five minutes of looking at the page and the campaign it serves. We will review your current setup and tell you exactly what is preventing the page from converting at the rate your ad spend deserves.
Ignited Nepal
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