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AI VISIBILITY ENGINEERING · GEMINI VISIBILITY
UK enterprise buyers are researching vendors through Google Gemini inside Google Workspace. Ignited Nepal audits your Google entity authority, fixes your Knowledge Panel, and restructures your content so Gemini cites your brand — not your competitors.
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/ This is for you if
Enterprise brand — Your buyers use Google Workspace. Gemini is now embedded in those workflows. When procurement teams search for vendors, Gemini produces a shortlist — and your brand is not on it.
Present on Search, absent from Gemini — You rank on Google Search. Your site has traffic. But when buyers ask Gemini about your category, Gemini does not mention you. You need to understand why and fix it before a competitor does.
Marketing director, Google entity focus — You know Gemini draws on Google's entity graph. You want to audit your entity signals, correct inaccuracies, and build the structured authority that makes Gemini cite your brand reliably.
SaaS company in competitive evaluation — Enterprise buyers use Gemini to compare options before shortlisting vendors. You want your brand included in those comparisons — with accurate descriptions, correct positioning, and a consistent presence.
/ What's broken
Gemini draws directly from Google's entity graph. If your Knowledge Panel is unclaimed, incorrect, or missing key attributes, those errors appear in Gemini responses. An outdated description or a wrong category classification becomes the answer enterprise buyers receive.
Google's entity graph holds structured data about your brand — category, founding date, products, relationships. If that data is thin or absent, Gemini has nothing reliable to cite. Brands with strong entity presence in Google's systems get cited. Brands without it do not.
Gemini favours content that provides direct answers with clear structure and schema markup. Pages written as marketing copy — without structured Q&A, direct definitions, or schema — are frequently overlooked in favour of sources that answer the question more explicitly.
Enterprise teams ask Gemini questions through Google Workspace: "Which platforms support X?" or "Compare Y and Z for enterprise use." If your brand has no presence in the entity signals Gemini draws on for these queries, you are not part of that answer.
/ What we engineer
Each workstream is built by the team that audits it, and wired into the rest of your growth system.
We run 20 targeted queries across your category and buyer intent — vendor comparisons, category definitions, feature queries — and record which sources Gemini cites, at what rate, and what patterns those citations follow. You receive a clear baseline.
We claim, audit, and correct your Knowledge Panel: category, description, founding data, key attributes, and entity connections. Every correction feeds directly into the entity graph Gemini uses.
We build the structured signals Google's entity graph draws on: publisher profiles, authoritative third-party mentions, structured data markup, and category-aligned entity relationships. This is the foundational layer Gemini queries against.
We restructure your highest-priority pages to include direct-answer formats, FAQ sections, and schema markup. Pages are rewritten so Gemini can extract a clean, citable answer — not buried inside unstructured copy.
Each month we run a structured comparison of how Gemini cites you versus your primary competitors across the same query set. You see exactly where you gain ground and where gaps remain.
Citation rate changes, Knowledge Panel status, entity accuracy scores, and content performance — documented each month so you can track progress and brief stakeholders with specific numbers.
/ What changes
/ Common questions
Straight answers on scope, timelines and cost. Anything else, ask us directly.
Ask us directlyGemini visibility is the rate at which Google Gemini cites your brand in response to relevant queries. For UK businesses, this matters because Gemini is embedded in Google Workspace — the productivity environment that most UK enterprise teams already use daily. When buyers research vendors or compare options through Gemini in Workspace, brands that are not present in Google's entity graph are simply absent from those responses.
Gemini draws primarily from Google's entity graph — the structured database of facts Google maintains about organisations, products, and their relationships. Brands with claimed Knowledge Panels, accurate entity data, structured content, and strong third-party entity signals are more likely to appear in Gemini responses than brands with thin or absent entity data.
Google Search and Google Gemini use different mechanisms. Search ranks pages by relevance and authority signals. Gemini draws on structured entity data and prefers content with direct-answer format and schema markup. A brand can rank well organically while having almost no presence in the entity graph Gemini queries.
A Knowledge Panel is the structured information box that appears in Google Search for organisations, people, and products. It reflects Google's entity data for your brand. Because Gemini draws from the same entity graph, errors or gaps in your Knowledge Panel — wrong category, outdated description, missing attributes — propagate directly into Gemini responses.
Knowledge Panel corrections and content restructure typically produce measurable changes within four to eight weeks. Entity authority building — the deeper work of establishing your brand's presence in Google's graph through third-party signals — operates on a one-to-three-month timeline. Both tracks run in parallel.
We run 20 structured queries across your category: vendor comparison queries, category definition queries, feature and use-case queries, and brand-specific queries. We record which sources Gemini cites, at what rate, and whether your brand appears. You receive the full query set, results, and source patterns.
Yes. We claim your Knowledge Panel through Google's official process, audit every attribute for accuracy, and submit corrections. We also identify the underlying entity data sources driving those errors and address them at the source where possible.
Engagements typically start from £1,200 per month, depending on the scope of entity work, number of pages to restructure, and competitor monitoring requirements. We provide a fixed-scope proposal after the initial audit.
Start here
Every engagement begins with a structured audit — 20 queries, your Knowledge Panel status, your entity data, and a clear map of where your brand appears in Gemini responses and where it does not. UK enterprise buyers are already using Gemini inside Google Workspace to research vendors. The brands that appear in those responses are the ones that have built the entity signals Gemini draws on. The audit tells you exactly where you stand.
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